{"id":10211,"date":"2025-08-14T13:51:40","date_gmt":"2025-08-14T13:51:40","guid":{"rendered":"https:\/\/logie.ai\/news\/?p=10211"},"modified":"2025-08-18T16:42:49","modified_gmt":"2025-08-18T16:42:49","slug":"micro-vs-macro-influencers","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/micro-vs-macro-influencers\/","title":{"rendered":"Micro vs. Macro Influencers: Which Partnership Pays Off in 2025?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">You\u2019re not really choosing big vs. small. You\u2019re choosing reach vs. relevance, awareness vs. conversion, and cost per impression vs. cost per action.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/logie.ai\/news\/why-brands-should-invest-in-nano-micro-influencers-in-emerging-markets\/\"><span style=\"font-weight: 400\">Micro-influencers<\/span><\/a><span style=\"font-weight: 400\"> (often 10K\u2013100K followers) tend to deliver tighter targeting and higher engagement at friendlier costs, while macro creators (100K\u20131M+) deliver instant scale and polish usually at a premium and with lower average <\/span><a href=\"https:\/\/www.voguebusiness.com\/story\/beauty\/how-nano-creators-became-beautys-best-marketing-tool\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">engagement<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Recent benchmarks continue to show smaller tiers punch above their weight on engagement, which is a big reason micro programs so often win on ROI.\u00a0<\/span><\/p>\n<p><b>Our recommendation<\/b><span style=\"font-weight: 400\">: prove with micro, scale with macro, treat creators like a portfolio, seed many small bets, and double down on what converts.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1) Micro influencers<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Most marketers categorize micro creators into the 10K\u2013100K follower range (with some platforms using 10K\u201350K).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">They\u2019re niche-focused, closer to their audience, and typically see stronger comment\/save behavior than bigger accounts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If your goal is trust + action (reviews, email signups, sales), that intimacy is a feature, not a bug.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">If you haven\u2019t run micro before, start with 20\u201350 creators in one niche and standardize how you brief, track, and pay small sample sizes.<\/span><\/p>\n<p><b>Why this tier works<\/b><span style=\"font-weight: 400\">: Engagement generally declines as size rises on Instagram, and independent trackers keep seeing higher rates for smaller tiers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That doesn\u2019t mean \u201cnever use macro,\u201d but it does mean your first tests should lean micro unless you\u2019re launching a category story that truly needs mass reach.<img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10212 alignleft\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900.jpg\" alt=\"\" width=\"1600\" height=\"900\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900.jpg 1600w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-300x169.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-1024x576.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-768x432.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-1536x864.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-747x420.jpg 747w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-640x360.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/Hero_Reach_vs_Relevance_16x9_1600x900-681x383.jpg 681w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400\">2) Micro vs. macro<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Micro (10K\u2013100K)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Strengths<\/b><span style=\"font-weight: 400\">: Higher average engagement; niche relevance; more authentic UGC; lower fees.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Trade-offs<\/b><span style=\"font-weight: 400\">: Smaller individual reach; more creators to coordinate.<\/span><\/li>\n<\/ul>\n<p><b>Use when<\/b><span style=\"font-weight: 400\">: You need conversions, reviews, or signals (such as hooks, offers, or angles) before scaling your spend.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Macro (100K\u20131M+)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Strengths<\/b><span style=\"font-weight: 400\">: Big, fast reach; legitimacy for launches; often higher production value.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Trade-offs<\/b><span style=\"font-weight: 400\">: Lower average ER and higher fees; performance is sensitive to message market fit.<\/span><\/li>\n<\/ul>\n<p><b>Use when<\/b><span style=\"font-weight: 400\">: You need to increase awareness and speed after validating creative and offers with micro.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Build a full-funnel mix micro to validate and drive action, macro to amplify what\u2019s proven.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">When you do buy macro, lock usage rights so you can run the creator\u2019s post as paid for 60\u2013180 days. This is often where the real returns show up.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">3) Micro influencer marketing: make it pay (playbook)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">How to brief (keep it crisp):<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">1\u20132 key messages, not scripts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u201cTwo-cut\u201d content: 15\u201330s hook for discovery + 60\u2013120s explainer for objections; the pair tends to outperform one-offs.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ask for one native post + whitelisting rights (so you can run it as an ad).<\/span><\/li>\n<\/ul>\n<p><b>Our take<\/b><span style=\"font-weight: 400\">: The simpler the brief, the more \u201cnative\u201d the content feels and the better it performs.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Micro creator rates vary widely by niche and rights, but using CPE\/CAC guardrails keeps you honest (e.g., \u201cWe\u2019ll pay up to $X per add-to-cart or $Y per sale\u201d).\u00a0<\/span><\/p>\n<blockquote>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">\u201cPeople love to compare micro and macro<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9819\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-150x150.jpg\" alt=\"\" width=\"100\" height=\"100\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-150x150.jpg 150w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-300x300.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-1024x1024.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-768x768.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-420x420.jpg 420w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-640x640.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-681x681.jpg 681w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1.jpg 1080w\" sizes=\"auto, (max-width: 100px) 100vw, 100px\" \/> influencers, but at Logie, we see it differently. A creator with a few hundred followers can be just as powerful as one with millions because it\u2019s not about the number, it\u2019s about the connection. Every influencer, big or small, has the ability to move people and drive sales, and we\u2019re here to celebrate and support them all.\u201d <\/span><span style=\"font-weight: 400\">Ehud Segev, CEO of Logie<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">Benchmarks differ, but multiple trackers show that smaller tiers outperform on engagement, which is why many brands start here and then scale winners via whitelisting. <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10214 alignleft\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by-.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by-.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by--300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by--1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by--768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by--630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by--640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_comparative_infographic_consists_of_two_side-by--681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400\">4) Size &amp; tiers at a glance<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nano: 1K\u201310K<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Micro: 10K\u2013100K<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mid-tier: 100K\u2013250K<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Macro: 250K\u20131M<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mega\/Celebrity: 1M+<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Don\u2019t treat these as hard walls. If a \u201cmicro\u201d at 120K has the exact buyers you need and strong ER, use them; fit beats labels.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">5) How to find micro influencers<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Where to look:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Native search<\/b><span style=\"font-weight: 400\">: Niche hashtags\/keywords (#eczema, #mealprep, #trailrunning).<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Your own customers<\/b><span style=\"font-weight: 400\">: Mine reviews, tagged UGC, email list, happy buyers make authentic partners.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Platforms<\/b><span style=\"font-weight: 400\">: Discovery\/affiliate and creator databases (e.g., Afluencer, HypeAuditor, Shopify Collabs, classic affiliate networks) to filter by topic, location, ER, and audience fit.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Tools are great, but a 5-minute content sniff test (read comments, watch 3\u20135 videos) saves you from poor fits.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Quality filters:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Does their engagement rate beat platform averages (IG 2024 \u2248 1.59%)?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Does their audience geo\/age match yours?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Any suspicious spikes (possible fakery)?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Maintain a shared sheet with links, ER, audience notes, and status updates to streamline repeat campaigns.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">6) Affiliate programs for micro influencers<\/span><\/h2>\n<p><span style=\"font-weight: 400\">For performance and scale, affiliate + micro is a natural pair.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Structure to test:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hybrid comp: modest flat ($100\u2013$500) + affiliate % aligned to your margins.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On-ramp bonus: e.g., +5\u201310% for first 30 days to spark tests; normalize later.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Clean attribution: codes + UTMs across Shorts\/Reels\/Stories + a post-purchase \u201cWhat influenced you?\u201d question.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Sharing the upside makes creators feel like true partners and reduces budget risk during testing.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">7) Market context: budgets, momentum, and why mix matters<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The category keeps growing: credible trackers put 2024 around $24B with <\/span><a href=\"https:\/\/influencermarketinghub.com\/from-marketplaces-to-community-power-rules-of-influencer-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">continued growth<\/span><\/a><span style=\"font-weight: 400\"> into 2025 and beyond (some estimate ~$32B in 2025; others project ~$48B by 2027).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">The through-line: brands are spending more, but they\u2019re getting more strategic seeding micros for community\/UGC, then using mid\/macro for reach once creative is proven.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Beauty is a useful bellwether: nano\/micro creators often outperform on engagement and commerce, while bigger partners remain valuable for flagship launches and credibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Plan your year like a portfolio, with micro always-on and macro for tent-poles. <img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10215 alignleft\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/08\/A_composite_visual_graphic_is_split_into_two_secti-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400\">8) Measurement: decide what \u201cpays off\u201d before you brief<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Pick a single north star per campaign and attach secondary metrics you\u2019ll actually use to decide \u201cgo\/no-go\u201d on the next dollar.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Awareness<\/b><span style=\"font-weight: 400\">: reach, CPM; uplift on branded search.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Consideration<\/b><span style=\"font-weight: 400\">: engagement rate, saves, clicks, quality of comments.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Conversion<\/b><span style=\"font-weight: 400\">: CPS\/CAC, new-to-brand %, review volume\/quality.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Don\u2019t ask creators to do everything at once; tell them the one outcome you care about and build the brief accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Close the loop with UTMs and a quick post-purchase survey; the mix of hard and soft attribution is what keeps you honest.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">9) Compliance &amp; credibility<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Transparent disclosures (caption + on-screen for video) are non-negotiable and handled well; they actually support credibility.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Provide example language in your brief so creators don\u2019t overthink it. Also plan for brand-safety checks and a simple claims guide (what\u2019s OK vs. not), especially in regulated categories.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you strip away the jargon, the pattern is simple: micro wins the first dollar, macro wins the megaphone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Micro-influencers give you trust, relevance, and affordable tests that reveal what actually moves people to act.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Once you\u2019ve proven the message, creative, and offer, macro creators amplify that winner to the masses faster and with more credibility than your brand handle alone.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Treat creators like a portfolio, not one-off bets. Seed many small tests, keep the brief simple, and let the numbers, not the hype, decide where the next dollar goes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Lock usage rights to whitelist top posts, and keep an always-on micro program running in the background to feed fresh UGC, reviews, and creative variants month after month.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That mix is how you get both efficient conversions and scalable awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400\">What to do next<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Launch an always-on micro program: 20\u201350 creators in one niche; flat + affiliate; simple brief.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use a two-cut format: 15\u201330s hook + 60\u2013120s explainer to handle objections.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measure one north star per campaign: awareness or consideration, or conversion, then choose secondary metrics.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Whitelist winners: secure 60\u2013180-day rights and scale best posts in paid.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mix tiers on purpose: micro to prove, macro to promote; revisit the split quarterly.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Do this consistently and you\u2019ll stop guessing, start compounding, and know exactly which partnerships actually pay off.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019re not really choosing big vs. small. You\u2019re choosing reach vs. relevance, awareness vs. conversion, and cost per impression vs. cost per action.\u00a0 Micro-influencers (often 10K\u2013100K followers) tend to deliver tighter targeting and higher engagement at friendlier costs, while macro creators (100K\u20131M+) deliver instant scale and polish usually at a premium and with lower average [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":10213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60,2],"tags":[722,317,323],"class_list":["post-10211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-highlights","category-influencer-marketing","tag-brand-marketing","tag-influencer-marketing","tag-influencers"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/10211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=10211"}],"version-history":[{"count":4,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/10211\/revisions"}],"predecessor-version":[{"id":10252,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/10211\/revisions\/10252"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/10213"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=10211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=10211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=10211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}