{"id":1450,"date":"2025-05-13T11:35:42","date_gmt":"2025-05-13T11:35:42","guid":{"rendered":"https:\/\/logie.ai\/news\/?p=1450"},"modified":"2025-06-23T09:54:11","modified_gmt":"2025-06-23T09:54:11","slug":"the-trade-war-is-cooling-down","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/the-trade-war-is-cooling-down\/","title":{"rendered":"The trade war is cooling down, But What Does That Mean for Creators, Brands, and platforms like TikTok, Temu, and Shein?"},"content":{"rendered":"\n

Big news from across the globe: the U.S. and China have finally agreed to ease up on tariffs at least for the next 90 days<\/a>. <\/p>\n\n\n\n

It might sound like just another political headline, but if you’re a creator, a brand, or someone who relies on social commerce for growth, this matters more than you think.<\/p>\n\n\n\n

So let\u2019s break it down: what just happened, what\u2019s changing, and what you can do to stay ahead.<\/p>\n\n\n\n

What\u2019s the Deal? Literally.<\/h2>\n\n\n\n

After months of high-stakes tension (and some truly wild tariff hikes), both countries finally sat down and hit pause. The result?<\/p>\n\n\n\n

U.S. tariffs on Chinese goods are dropping from 145% to 30%.<\/p>\n\n\n\n

China is cutting its tariffs on American products from 125% to 10%.<\/p>\n\n\n\n

Some of those extra retaliatory actions (like blacklists and shipping delays)? Suspended.<\/p>\n\n\n\n

This truce kicks off a 90-day \u201creset mode\u201d window between the world\u2019s two biggest economies. But while analysts are busy asking \u201cWhat\u2019s next for trade?\u201d, we\u2019re asking something more immediate:<\/p>\n\n\n\n

How does this affect your storefront, collabs, and next paycheck?<\/p>\n\n\n\n

What This Means for TikTok, Temu, and Shein<\/h2>\n\n\n\n

Let\u2019s start with the platforms that are already shifting into high gear.<\/p>\n\n\n\n

TikTok has been in hot water lately due to all the regulatory noise in the U.S. But this softening in trade tension might just cool things down enough for the platform to double down on TikTok Shop in the States.<\/p>\n\n\n\n

If TikTok can:<\/p>\n\n\n\n

Integrate deeper with Chinese suppliers.<\/p>\n\n\n\n

Offer smoother commerce for the U.S. audience.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

And avoid further political drama.<\/p>\n\n\n\n

Then you, the creator, could see more affiliate tools, better brand support, and yes, more commissionable links that actually convert.<\/p>\n\n\n\n

Want proof? TikTok\u2019s Japan e-commerce rollout<\/a> is a case study in what\u2019s possible when the platform isn\u2019t under fire.<\/p>\n\n\n\n

Temu and Shein Are About to Go Hard<\/h2>\n\n\n\n

These two have been in the influencer game for a while, but tariffs and tension made it harder for them to operate smoothly in the U.S. Now? It\u2019s game on.<\/p>\n\n\n\n

Expect:<\/p>\n\n\n\n