With the rise of e-commerce and the increasing popularity of live streaming, it’s no surprise that live-stream shopping has become a major trend in the retail industry. Live stream shopping is a form of interactive shopping that allows consumers to shop for products in real time through a live video broadcast. Whether it’s through a shoppable livestream, a shoppable post, or a shoppable video, live stream shopping provides consumers with a unique and engaging shopping experience.<\/p>\n\n\n\n
So what are the top live stream shopping statistics, and what do they tell us about the future of this innovative form of retail? Here’s a closer look:<\/strong><\/p>\n\n\n\n \ud83d\udcb2Live streaming will be a\u00a0$35 billion industry<\/a>\u00a0in the US alone by 2024, so you should know all about it.<\/p>\n\n\n\n \ud83d\udc5c Apparel and fashion are expected to be among the top categories \u2013 Mckinsey\u00a0<\/p>\n\n\n\n \ud83d\udcfa YouTube is the most popular live commerce platform in the US with 30.2% of businesses using the platform. Facebook Live, Instagram Live, and Amazon Live follow closely behind.\u00a0 \u2013 RetailTouchPoints<\/p>\n\n\n\n \ud83d\udcf9 Live Commerce Conversion Rates are Up to 9x higher compared to conventional commerce \u2013 Logie<\/p>\n\n\n\n \ud83e\uddd1\ud83c\udffd\u200d\ud83c\udfa4 Livestream selling attracts a conversion rate of up to 70% for Luxury goods \u2013 BCG<\/a><\/p>\n\n\n\n \ud83d\uded2 The aggregate volume of orders grew by up to 237% during the pandemic \u2013 Logie<\/p>\n\n\n\n \ud83d\udcc8 Click to action customer engagement on shoppable live streams increased by up to 213% during the pandemic – Logie<\/p>\n\n\n\n \ud83d\udc09 China will remain the country with the most live stream commerce buyers \u2013 Statista<\/p>\n\n\n\n \ud83d\udecd\ufe0f Up to 20% of U.S. consumers have participated in or are familiar with live stream shopping – Statista<\/a><\/p>\n\n\n\n\n