{"id":313,"date":"2022-08-24T13:18:53","date_gmt":"2022-08-24T17:18:53","guid":{"rendered":"https:\/\/logie.ai\/?p=313"},"modified":"2025-06-23T12:56:37","modified_gmt":"2025-06-23T12:56:37","slug":"why-live-streaming-is-taking-over-e-commerce","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/why-live-streaming-is-taking-over-e-commerce\/","title":{"rendered":"Why live streaming is taking over e-commerce"},"content":{"rendered":"\n

E-commerce live streams used to just be different marketing strategies that big brands implemented to increase their brand awareness or their social media followers. But after the continuous growth we see in Asia \u2013 things in the U.S. are starting to change very quickly<\/strong><\/p>\n\n\n\n

Most big brands already know that live streaming e-commerce is a huge hit in China, and it is just starting to grow in other parts of the world. But as things are starting to really take shape and form, the question asked is: Why?<\/p>\n\n\n\n

How did it come to be that one young man behind a camera, without a fancy studio or prior \u2018home shopping network\u2019 experience, is able to generate staggering numbers? A few days ago one Chinese live-streamer generated over 2 billion dollars in product sales during his live stream. Just to put this into perspective, we know Amazon generated a little over $1 billion per day in 2020, so seeing one individual generate double their entire daily revenue is something marketers can no longer ignore.<\/p>\n\n\n\n

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Live streaming e-commerce in China will generate $300 billion dollars in 2021<\/em><\/figcaption><\/figure>\n\n\n\n

To understand why live-streaming is taking over e-commerce by storm, let\u2019s first understand how this all started.<\/p>\n\n\n\n

Live-streaming e-commerce is the act of performing live in front of a camera and streaming it to an audience, in real-time. This means that when you are broadcasted on a Livestream platform \u2013 shoppers can directly interact with you by asking questions or commenting on what\u2019s going on. Unlike old-fashioned pre-recorded videos that were used to promote products and were a stand-alone asset, when you live-stream about a product it\u2019s as if you\u2019re right there with your buyer. You can answer their burning questions and provide an \u2018on location\u2019 test to the products you highlight as the shopper can\u2019t physically try it out.<\/p>\n\n\n\n

During Covid, we no longer shopped in stores. Covid completely changed the way people buy, and instead of walking into a shop, we are now virtually walking into an e-commerce platform. Those platforms used to be a great opportunity to place orders for specific items you knew you needed or to shop around while reading reviews and checking out ratings\u2026But it lacked that special interaction we used to have.<\/p>\n\n\n\n

And this is the answer to the question, \u201cwhy live streaming is taking over e-commerce?\u201d In fact, live streaming e-commerce came along and completely disrupted everything. First, we shopped in real stores where there was a salesperson guiding us, then we were pushed to buying online where there was no one around, and now a live streamer allows us to interact with them in real-time.<\/p>\n\n\n\n

It is as if you\u2019re there \u2013 right next to them watching them talk about products you\u2019re interested in\u2026 And when they show off one special product that sparks your interest you can immediately react and ask questions about it! These talented live streamers have an opportunity to demonstrate products from different angles, highlight specific features and benefits and add so much value to the old and boring online shopping experience we used to have.<\/p>\n\n\n\n

When you live-stream about a product you\u2019re talking directly to your audience \u2013 who can ask questions and comment in real-time. This means that shoppers don\u2019t have to wait for someone else\u2019s answer or knowledge of the products they are interested in because now they get an \u2018on location\u2019 explanation right away through live product demonstrations and chats.<\/p>\n\n\n\n

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Live shopping will change the way people shop online<\/em><\/figcaption><\/figure>\n\n\n\n

Another highlight live streaming offers shoppers is the ability to ask specific questions about things that cannot be performed before they receive the final product, for example, the ability to ask a streamer to actually try a shirt on. This makes livestreams highly effective at driving conversion rates higher than brands\u2019 traditional marketing strategies so far.<\/p>\n\n\n\n

What do people prefer? Shopping completely alone on a boring online platform, which in the best scenario allows for limited communication through live chat or Q&A style comment sections under each product? Or do they prefer a community of other like-minded shoppers who all come to watch their favorite live-streamer together, discussing each product, and sharing their own opinions and thoughts\u2026 The answer is obvious.<\/p>\n\n\n\n

For quite some time, e-commerce live-streams were just different marketing strategies that big brands implemented to increase their brand awareness or their social media followers. But after the continuous growth we see in Asia \u2013 things in the U.S. are starting to change very quickly. During the first day of Alibaba Group\u2019s annual shopping festival, two Chinese star streamers Li Jiaqi and Viya sold 18,905,825,280 yuan of goods in less than a day ($2.96B). Brands, e-commerce platforms, and US-based live-streamers can no longer ignore this number. Despite the fact that many predictions said livestreaming e-commerce is nothing but a passing hype, it is now clear that this \u2018hype\u2019 is definitely not going away soon.<\/p>\n\n\n\n

What we expect to see happen is that in the U.S., where social shopping is still a very new phenomenon, live streaming e-commerce will be adopted even faster as giant brands will not want to miss out on such an opportunity.<\/p>\n\n\n\n

The live streaming industry in the U.S. is exponentially growing. It\u2019s enough to look at Facebook Live, Amazon Live, or even Twitch for example this trend towards live streaming sales and product offers isn\u2019t going away any time soon, and the reason for this is obvious. Not only is live streaming extremely popular with shoppers, but is also a great way to reach them directly as they already gotten used to watching live streams on social media platforms. Utilizing this new approach doesn\u2019t involve paid advertisements that typically take up much of a brand\u2019s marketing budget.<\/p>\n\n\n\n

What does this new phenomenon mean for the future of live streaming e-commerce? Simply put, it means that soon enough live streamers will realize their true potential and will be able to influence platforms much more than brands or big companies could ever dream about doing. It is something that all brands should think about very seriously right now \u2013 because live streaming will be creating huge disruptions in every industry on earth.<\/p>\n","protected":false},"excerpt":{"rendered":"

E-commerce live streams used to just be different marketing strategies that big brands implemented to increase their brand awareness or their social media followers. But after the continuous growth we see in Asia \u2013 things in the U.S. are starting to change very quickly Most big brands already know that live streaming e-commerce is a […]<\/p>\n","protected":false},"author":1,"featured_media":9354,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,2],"tags":[],"class_list":["post-313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","category-influencer-marketing"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=313"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":9329,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/313\/revisions\/9329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/9354"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}