{"id":6382,"date":"2023-11-17T02:06:42","date_gmt":"2023-11-17T07:06:42","guid":{"rendered":"https:\/\/logie.ai\/?p=6382"},"modified":"2025-06-23T10:18:19","modified_gmt":"2025-06-23T10:18:19","slug":"tiktoks-new-mobile-measurement-framework-for-app-advertisers","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/tiktoks-new-mobile-measurement-framework-for-app-advertisers\/","title":{"rendered":"TikTok’s New Mobile Measurement Framework for App Advertisers"},"content":{"rendered":"\n

TikTok is evolving its mobile advertising landscape by introducing<\/a> a new Self-Attributing Network<\/a> (SAN) integration for app advertisers. This development is set to provide a more comprehensive view of conversions driven by TikTok ads, moving beyond the traditional last-click attribution models. <\/p>\n\n\n\n

The SAN integration, along with the new Engaged View-Through Attribution (EVTA), offers a holistic approach to understanding user actions like app installs or purchases following ad interactions.<\/p>\n\n\n\n

Key Features of TikTok’s SAN Integration<\/h2>\n\n\n\n

Comprehensive Conversion Insights<\/strong>: The SAN integration allows advertisers to see a fuller picture of how their TikTok ads drive conversions. This includes understanding which clicks and video views lead to conversions within a specified attribution window.<\/p>\n\n\n\n

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Customizable Attribution Windows<\/strong>: Advertisers will now customize their attribution windows for different engagement types directly on TikTok Ads Manager. This flexibility allows for a more tailored approach to measuring ad performance.<\/p>\n\n\n\n

Advanced Attribution Metrics<\/strong>: The integration unlocks EVTA based on six-second video views. This metric is crucial for measuring conversions after a user views an ad for six seconds or more but doesn’t click, then converts within the attribution window.<\/p>\n\n\n\n

Engaged View-Through Attribution (EVTA)<\/h2>\n\n\n\n

EVTA is a significant addition to TikTok’s measurement suite. After a user views an ad for six seconds or more but doesn’t click, it measures conversions and then converts within the attribution window. <\/p>\n\n\n\n

This method provides a better understanding of ad impact beyond clicks, fueling campaign performance with more signals and offering balanced measurement across different channels.<\/p>\n\n\n\n

The SAN integration and EVTA give advertisers a more complete picture of user conversions on TikTok. This approach includes MMP-validated conversions and enhances them with additional conversions observed from the SAN integration. <\/p>\n\n\n\n

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The expanded “Clicks (All)” metric captures how interactions on TikTok video ads contribute to conversions, even when users don’t directly navigate to an advertiser’s specified destination.<\/p>\n\n\n\n

TikTok’s commitment to continuously innovating its measurement solutions offers advertisers an objective and transparent view of their advertising investments. <\/p>\n\n\n\n

As the mobile advertising experience evolves, TikTok’s new measurement framework is a significant step towards providing advertisers with a more transparent and holistic view of their ad impact.<\/p>\n","protected":false},"excerpt":{"rendered":"

TikTok is evolving its mobile advertising landscape by introducing a new Self-Attributing Network (SAN) integration for app advertisers. This development is set to provide a more comprehensive view of conversions driven by TikTok ads, moving beyond the traditional last-click attribution models.  The SAN integration, along with the new Engaged View-Through Attribution (EVTA), offers a holistic […]<\/p>\n","protected":false},"author":1,"featured_media":6122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,39],"tags":[509,25],"class_list":["post-6382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-tiktok","tag-san","tag-tiktok"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/6382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=6382"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/6382\/revisions"}],"predecessor-version":[{"id":8881,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/6382\/revisions\/8881"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/6122"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=6382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=6382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=6382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}