{"id":6648,"date":"2024-02-02T05:36:46","date_gmt":"2024-02-02T10:36:46","guid":{"rendered":"https:\/\/logie.ai\/?p=6648"},"modified":"2025-06-23T11:36:55","modified_gmt":"2025-06-23T11:36:55","slug":"elevating-brand-stories-the-rise-of-vertical-video-ads-on-x","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/elevating-brand-stories-the-rise-of-vertical-video-ads-on-x\/","title":{"rendered":"Elevating Brand Stories: The Rise of Vertical Video Ads on X"},"content":{"rendered":"\n<p>Initially renowned for its concise character count, X is evolving into a video-first platform. With video now a part of over four in five user sessions and a 35% year-over-year growth in video views, Twitter is capitalizing on this trend by introducing Vertical Video Ads. This new format offers a full-screen, sound-on advertising experience, tapping into Twitter&#8217;s fastest-growing video surface.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reaching Passionate Audiences:<\/h2>\n\n\n\n<p>Over 100 million users engage with vertical video on Twitter daily, accounting for more than 20% of total platform usage. Vertical video connects the community with their passions, including sports, music, entertainment, and news. This presents a golden opportunity for advertisers to reach audiences amidst contextually rich content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/logie.ai\/wp-content\/uploads\/2024\/02\/pexels-cottonbro-studio-6964860-1024x682.webp\" alt=\"\" class=\"wp-image-6649\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Engagement and Incremental Reach:<\/h2>\n\n\n\n<p>Vertical Video Ads have emerged as Twitter&#8217;s most engaging ad format. They deliver high-quality views, with users seven times more likely to interact with these ads than those on the Home Timeline. Advertisers can also drive website visits with a call-to-action button that appears after just one second of video play.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">First-Mover Advantage for Businesses:<\/h2>\n\n\n\n<p>Businesses of all sizes can gain a competitive edge by adopting Vertical Video Ads early. Early adopters have seen lower CPMs on average compared to ads in the Home Timeline. This cost-effectiveness makes it an ideal time to test the effectiveness of this new ad surface.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brand Suitability with Integral Ad Science:<\/h2>\n\n\n\n<p>Twitter has expanded its partnership with Integral Ad Science (IAS) to offer pre-screened, brand-suitable vertical video inventory in the US. This pre-screening aligns with the GARM framework, giving advertisers control over their ad placements.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/logie.ai\/wp-content\/uploads\/2024\/02\/pexels-kampus-production-7514824-1024x683.webp\" alt=\"\" class=\"wp-image-6650\" \/><\/figure>\n\n\n\n<p>During beta testing, Twitter delivered zero brand safety floor violations and 100% suitability across campaigns measured by IAS.<\/p>\n\n\n\n<p>IAS\u2019s post-bid Brand Safety and Suitability Measurement product is now available in Australia, Canada, New Zealand, and the United Kingdom. This expansion underscores Twitter&#8217;s commitment to brand safety and suitability.<\/p>\n\n\n\n<p>Vertical Video Ads on Twitter offer a unique blend of storytelling, scale, and brand suitability. By integrating IAS\u2019s solutions, advertisers can now captivate their audiences on Twitter while benefiting from brand-safe incremental reach. This development marks a significant step in Twitter&#8217;s evolution as a video-first platform, offering new avenues for engaging storytelling and effective advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Initially renowned for its concise character count, X is evolving into a video-first platform. With video now a part of over four in five user sessions and a 35% year-over-year growth in video views, Twitter is capitalizing on this trend by introducing Vertical Video Ads. This new format offers a full-screen, sound-on advertising experience, tapping [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,7],"tags":[627,639,657],"class_list":["post-6648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-x","tag-twitter","tag-vertical-videos","tag-x"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/6648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=6648"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/6648\/revisions"}],"predecessor-version":[{"id":9279,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/6648\/revisions\/9279"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/6651"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=6648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=6648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=6648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}