{"id":7162,"date":"2022-12-19T14:35:34","date_gmt":"2022-12-19T19:35:34","guid":{"rendered":"https:\/\/logie.ai\/?p=1913"},"modified":"2025-06-23T11:27:23","modified_gmt":"2025-06-23T11:27:23","slug":"christmas-week-sales-tips-2022","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/christmas-week-sales-tips-2022\/","title":{"rendered":"5 tips to make the most out of the final holiday shopping run this Christmas week"},"content":{"rendered":"\n

This year\u2019s prime shopping season was a \u2018hat of many surprises<\/em>\u2019. Pandemic blues and rising inflation initially led to negative predictions. But actual figures from Black Friday, Cyber Monday and the season in general have been more than encouraging. Better yet, vendors still have time to ride the wave and make the most out of the holiday shopping buzz before the year comes to an end. <\/p>\n\n\n\n

The National Retail Foundation says that 52% of shoppers plan to shop the week before Christmas<\/em>. And because this year\u2019s Super Saturday was pushed a week ahead to December 17, you have the entire week to push those gift items and other holiday-popular categories with last minute deals.<\/p>\n\n\n\n

We created this quick guide to help you shape your last-minute Christmas sales strategy based on current trends and what we\u2019ve gathered so far from the 2022 prime shopping season.<\/strong><\/p>\n\n\n\n

Present strategic deals that allow consumers to save more<\/h2>\n\n\n\n

Higher inflation has significantly pressured retail spending this year as consumers were only able to save a meager 2.3% (national average) of their disposable income (as of October 2022). That\u2019s the lowest since 2005. For this reason, shoppers have been more strategic with their purchases and embarked on early research to find the best deals on items they need. This perhaps best explains why early shopping has been quite the thing this year.<\/p>\n\n\n\n

The good news is that vendors can still take advantage of this trend to maximize Christmas Holiday sales. You still have 6 days to get in the action and offer those deals in record numbers so you can capture the attention of the many people who are looking to wrap up their Christmas purchases this week. Focus on deals that allow customers to purchase the products they need this season while minimizing expenditure. Use Logie\u2019s deal filtering feature to find exciting promotions on Amazon that you can share with your customers.<\/p>\n\n\n\n

Pursue an omnichannel strategy<\/h2>\n\n\n\n

It\u2019s important that you meet your customers where they are so you can net more sales. Posting on multiple channels is one great way to increase your reach. Rather than publish the same content to multiple channels, think about how you can optimize for each platform. Keep in mind that different networks have differing purposes. For instance, TikTok is a great place to get entertained, so any content you post there should be engaging to say the least. Use Logie to create optimized shoppable videos and posts with embedded product links to track conversions on all platforms.<\/p>\n\n\n\n

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Prioritize Instagram and TikTok<\/h2>\n\n\n\n

About 50% of Gen Z e-commerce shoppers think social media is an excellent place to discover new products. But not all social media platforms will give you the results you are looking for this Christmas season. It\u2019s important you know what to prioritize so you can get befitting results from each promotion that you run.<\/p>\n\n\n\n

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Instagram has proved to be the most preferred platform for online product discovery and purchases, followed in line by Facebook, TikTok, Amazon Live, Snapchat, and Pinterest. While Instagram supports live streaming e-Commerce, shoppable posts, and other conversion-focused features, TitTok provides a different vibe altogether and is an excellent place to prioritize especially if you\u2019re focused on Gen Z shoppers.<\/p>\n\n\n\n

Choose products carefully<\/h2>\n\n\n\n

To make the most out of this year\u2019s final holiday shopping run, make sure you are choosing products wisely and optimizing your product content before you post it on social media. It may be the right time to focus on items that sell more around Christmas, including toys<\/em><\/strong>, games<\/em><\/strong>, holiday gifts sets<\/em><\/strong>, holiday d\u00e9cor,<\/em><\/strong> and more. You can choose some of the best-selling toys brands on Amazon right now from the Logie opportunities tab. By using our app to create attention-grabbing thumbnails and product copy (titles, descriptions, and tags), you can net as much as 50% on each successful sale you make.<\/p>\n\n\n\n

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Offer value to your customers<\/h2>\n\n\n\n

Your followers probably aren\u2019t just looking for deals \u2013 they want value! When creating shoppable livestreams, videos, and posts, make sure to highlight your products\u2019 unique value in a language that can resonate with your audience. Focus on the value they get from a particular ASIN and then sweeten the deal by highlighting the discount that they get by purchasing during a limited time window.<\/p>\n\n\n\n

Conclusion<\/strong><\/p>\n\n\n\n

The week before Christmas carries incredible potential for your promotions. Make sure you\u2019re maximizing it using these tips and any other strategies you have up your sleeves. Let us know what\u2019s working best for your category in the comments section below. <\/p>\n","protected":false},"excerpt":{"rendered":"

This year\u2019s prime shopping season was a \u2018hat of many surprises\u2019. Pandemic blues and rising inflation initially led to negative predictions. But actual figures from Black Friday, Cyber Monday and the season in general have been more than encouraging. Better yet, vendors still have time to ride the wave and make the most out of […]<\/p>\n","protected":false},"author":1,"featured_media":2019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,3],"tags":[198,419,514,515],"class_list":["post-7162","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-e-commerce","tag-christmas-week-sales-2022-tips","tag-maximize-holiday-sales","tag-sell-more-on-christmas-week","tag-sell-more-on-super-saturday-2022"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/7162","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=7162"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/7162\/revisions"}],"predecessor-version":[{"id":9223,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/7162\/revisions\/9223"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/2019"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=7162"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=7162"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=7162"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}