{"id":760,"date":"2022-09-15T13:10:30","date_gmt":"2022-09-15T17:10:30","guid":{"rendered":"https:\/\/logie.ai\/?p=760"},"modified":"2025-06-23T11:10:17","modified_gmt":"2025-06-23T11:10:17","slug":"live-shopping-ecommerce","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/live-shopping-ecommerce\/","title":{"rendered":"Live shopping is reshaping eCommerce. Here\u2019s how"},"content":{"rendered":"\n

Live shopping \u2013 or Livestream shopping \u2013 is an eCommerce marketing strategy where creators such as influencers promote a product in real-time. Consumers watching the live video can ask questions and order right from within the video. This new tool is enabling entrepreneurs and influential hosts to generate and maintain interest in ways conventional video and other traditional marketing antics cannot.<\/p>\n\n\n\n

In this page, we examine how this seemingly new strategy came to be \u2013 and how it has changed eCommerce marketing as we know it.  <\/p>\n\n\n\n

Impact of the pandemic on the e-Commerce industry<\/strong><\/h2>\n\n\n
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The Covid-19 pandemic that started in early 2020 had a drastic negative impact on most conventional industries. Many jobs were lost as factories were temporarily closed due to logistical challenges presented by lockdowns and other restrictions. Some businesses \u2013 especially those in the hospitality industry \u2013 were closed for good. eCommerce was one area that saw a boost as many businesses were forced to adapt to online shopping. Customers also became increasingly reliant on online shopping because of lockdowns and risks associated with going to a brick-and-mortar store. As online sales grew, so did the need for customers to engage with vendors in order to make purchase decisions in real-time. Online shopping platforms such as China\u2019s Taobao, Amazon Live, Go.Jiraf, and OnLive became fertile playgrounds for the evolution of this new trend.<\/p>\n\n\n\n

What are the best product categories for live selling?<\/strong><\/h2>\n\n\n\n

Live streaming can be used to promote a wide variety of products, ranging from cosmetics to jewelry artisans, fashion, toys, and more. Store owners only need to set up a live demo of their product on a platform that supports this function. Buyers can then ask questions and purchase products through live chat as they interact with the vendor. While some brands choose to do the demonstrations internally, most companies benefit by employing the services of seasoned influencers who already retain a strong following.<\/p>\n\n\n\n

Benefits of live selling<\/strong><\/h2>\n\n\n\n

Consumers usually turn to reviews when they need to make an important purchase decision. While written reviews can be helpful, video is often preferable. Showing products in action while also responding to queries via livestreams can greatly help your marketing. Below are some of the top benefits that brands attain by utilizing live selling.<\/p>\n\n\n\n