Melody Johnson<\/a><\/cite><\/blockquote><\/figure>\n\n\n\nHow eCommerce brands are using live shopping to create value <\/h2>\n\n\n\n
Vendors are using social commerce to achieve key market goals. <\/p>\n\n\n\n
\u2192 Digitize the Brick and Mortar Experience <\/h3>\n\n\n\n
The gold-old-fashioned brick-and-mortar shopping experience still appears to a lot of people. This is so because it enables shoppers to interact with fellow human being before making a purchase. Think about visiting a discount store and exploring countless interesting products all while getting your questions answered in real time by a friendly shopping assistant. This is an experience that previously couldn\u2019t be replicated online. But livestreaming commerce is bringing customers closer to the vendor and enabling traditional retail stores to digitize their workflows and benefit from eCommerce. Similar to a traditional shopping experience \u2013 live streaming hosts can show how products work, make demonstrations of qualities and attributes, and give close-up views to satisfy a consumer\u2019s curiosity. The digital experience in many cases even works better especially when brands use seasoned influencers to do the selling. <\/p>\n\n\n\n
\u2192 Generate Enormous Sales <\/h3>\n\n\n\n
More vendors and eCommerce marketers are realizing the value of social commerce when it comes to generating enormous sales within a relatively short duration of time. This can be more so true during peak shopping seasons. Product owners only need to provide an exciting experience by using a seasoned host. Customers are then allowed to ask questions and complete their purchase as they enjoy the interaction. <\/p>\n\n\n\n
\u2192 Drive Impulse Buying <\/h3>\n\n\n\n
Livestream shopping is just as much a show as it is a shopping event. People like to join because they feel engaged. The experience also triggers the fear of missing out, thus helping drive impulse sales. Think about this way \u2013 people have more than one reason for purchasing your product during a live shopping video. For one, they see other people buying it, and secondly \u2013 they want to take advantage of any discounts or offers you are giving. Consumers who order from your brand during a shoppable video stream are also more likely to bring their friends along and join your consumer community. <\/p>\n\n\n\n
\u2192 Cultivate Brand Awareness <\/h3>\n\n\n\n
Associating your wares with established influencers is perhaps one of the best ways to build brand awareness. Many creators have a loyal following that is more likely to purchase the product(s) they recommend. The key here \u2013 for vendors \u2013 is to choose the right influencer. LOGIE is helping eCommerce entrepreneurs due this by using Big Data and artificial intelligence to match each product SKU or ASIN with the best-placed creator for the job. This helps maximize results and remove the hassle associated with searching for influencers. <\/p>\n\n\n\n
\u2192 Boost Sales<\/h3>\n\n\n\n
If you are looking to move products that have piled up in your warehouse, then live shopping is one of the best ways to go about it. The selected live shopping host can focus on positive attributes of your products in order to drive sales. Furthermore, combining products into special packages or discounts that are only available during the eCommerce live event can help. This approach delivers results faster compared to other eCommerce marketing technique!<\/p>\n\n\n\n
How LOGIE is enabling seamless live shopping experiences<\/h2>\n\n\n\n
LOGIE is pioneering the US live commerce market by using cutting edge technology to deliver seamless experiences for both creators and vendors. Our technology enables brands to find the best influencer for each product so they can get the maximum bang from their marketing budget. Creators, on the other hand, are empowered with content creation and live streaming tools. LOGIE\u2019s novel approach is making it super easy for vendors to adopt social commerce while also giving creators some of the highest commissions. <\/p>\n\n\n\n
What does the future hold?<\/h2>\n\n\n\n
Live shopping may have first started strong in China, but it\u2019s quickly becoming a trend that eCommerce entrepreneurs around the world must master. Consumers are increasingly reliant on online shopping, and live shopping is making the customer experience a whole lot easier. Brands that start early will obviously have enough time to learn what works and get ahead of the competition.<\/p>\n","protected":false},"excerpt":{"rendered":"
Live Shopping \u2013 the newest trend in eCommerce marketing \u2013 gives you the ability to advertise products to a live online audience. It empowers brands to combine the convenience of eCommerce with the human element of real-life shopping \u2013 thus creating delightful new experiences for consumers. Social commerce has especially been massive in China, where […]<\/p>\n","protected":false},"author":1,"featured_media":861,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[92,355,358,359],"class_list":["post-848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-commerce","tag-adoption-of-social-commerce","tag-live-shopping-benefits","tag-live-shopping-tips","tag-live-shopping-trend-in-the-us"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/848","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=848"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/848\/revisions"}],"predecessor-version":[{"id":9112,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/848\/revisions\/9112"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/861"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Melody](\"https:\/\/logie.ai\/wp-content\/uploads\/2022\/09\/profile-pic-Melody-Johnson-1024x576.png\")