{"id":8631,"date":"2025-05-26T17:10:42","date_gmt":"2025-05-26T14:10:42","guid":{"rendered":"https:\/\/logie.ai\/?p=8631"},"modified":"2025-06-23T09:16:38","modified_gmt":"2025-06-23T09:16:38","slug":"amazons-shop-by-interest","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/amazons-shop-by-interest\/","title":{"rendered":"5 Insider Tricks to Win on Amazon\u2019s \u2018Shop by Interest\u2019"},"content":{"rendered":"\n<p>Think <a href=\"https:\/\/logie.ai\/2023\/05\/08\/amazons-inspire-now-available-to-all-us-customers\/\">Amazon Inspire<\/a> is gone for good? Not quite.<\/p>\n\n\n\n<p>You&#8217;re not alone if you\u2019ve been wondering what happened to Inspire, Amazon&#8217;s TikTok-style feed for shoppable videos.&nbsp;<\/p>\n\n\n\n<p>Creators and shoppers alike assumed it disappeared without a trace. But here\u2019s the truth: Amazon didn\u2019t delete Inspire; it rebranded it.<\/p>\n\n\n\n<p>Today, it lives on as Shop by Interest, a personalized feed still quietly driving product discovery (and sales) inside Amazon\u2019s mobile and desktop experience.&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re an influencer, affiliate marketer, or seller, this quiet update is your golden chance to get ahead of the competition.<\/p>\n\n\n\n<p>Here\u2019s what Shop by Interest looks like in the Amazon mobile app:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Open the Amazon app<\/li>\n\n\n\n<li>Tap the Search bar<\/li>\n\n\n\n<li>Scroll past \u201cToday\u2019s Deals.\u201d<\/li>\n<\/ul>\n\n\n\n<p>Look for the \u2018Shop by Interest\u2019 carousel featuring videos and product picks.<\/p>\n\n\n\n<p>If you haven&#8217;t seen it yet, try typing \u201cShop by Interest\u201d directly into the Amazon search bar on your desktop. It\u2019s still rolling out across regions.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-1024x683.jpg\" alt=\"\" class=\"wp-image-8632\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic-681x454.jpg 681w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_graphic.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What does this mean for you as a creator or seller?<\/h2>\n\n\n\n<p>It means most people have stepped away, leaving a quiet space where you can stand out. Amazon is still promoting content from the original Inspire creators under a new name.<\/p>\n\n\n\n<p>Here\u2019s how to optimize for Amazon&#8217;s \u2018Shop by Interest\u2019:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Use Niche Keywords &amp; Hashtags<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Hashtags like #HomeGym, #GiftsForHim, and #BudgetBeauty signal your niche. Include them in video captions and descriptions for better discoverability.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Hook in the First 3 Seconds<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Think like TikTok. Add clear voiceovers or visuals explaining the product and its usefulness. Use bright lighting and a bold thumbnail.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Boost Engagement with CTAs<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Encourage viewers to save your video, follow your storefront, or click for more ideas. These actions are considered crucial in the feed&#8217;s ranking system.<\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Try Underserved Categories<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Seasonal trends, hobbies, and lesser-known interests (e.g., gardening kits, travel organizers, car gadgets) often have fewer creators and higher visibility.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-1024x683.jpg\" alt=\"\" class=\"wp-image-8633\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic-681x454.jpg 681w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/05\/shop_by_interest_real_graphic.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ol start=\"5\" class=\"wp-block-list\">\n<li><strong>Cross-Promote Everywhere<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Use short videos on Instagram Reels, TikTok, or your email newsletter to say:<\/p>\n\n\n\n<p>\u201cHere\u2019s how to find my Amazon content now!\u201d<\/p>\n\n\n\n<p>Drive traffic directly to your product picks or shoppable videos.<\/p>\n\n\n\n<p>In a recent workshop, influencer educator <a href=\"https:\/\/web.facebook.com\/groups\/logiecreators\/permalink\/1070689974937887\/?rdid=rwJXnmjx3gO5eMWJ\" target=\"_blank\" rel=\"noopener\">Ileane Smith<\/a> showed how simple tweaks like switching up thumbnails or changing hashtags increased visibility on Shop by Interest by 50%.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cMost creators ignore the thumbnail, but it\u2019s what gets the click. Add text, keep it clean, and highlight the product fast.\u201d Ileane Smith.<\/p>\n<\/blockquote>\n\n\n\n<p>She emphasized using bold visuals, focused lighting, and interest-driven captions. Hashtags like #AmazonFinds or #LifeHack perform well when matched to trending topics.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Stas Ive, a DTC strategist, shared this insight: \u201cShop by Interest isn\u2019t just another feed, it\u2019s a funnel. Your goal isn\u2019t just views; it\u2019s conversion. Think like a marketer. What would make you click and buy?\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>He recommends adding social proof in the voiceover: \u201cI\u2019ve used this for 3 months and it still looks brand new.\u201d<\/p>\n\n\n\n<p>That subtle line increases trust and sales.<\/p>\n\n\n\n<p>Amazon didn\u2019t kill Inspire; it disguised it. Doing so opened a rare window for creators, marketers, and affiliate sellers to gain new visibility before the platform becomes saturated again.<\/p>\n\n\n\n<p>If you\u2019ve stopped posting, now\u2019s the time to start again, with purpose.<\/p>\n\n\n\n<p>If you never started, this is your soft entry point.<\/p>\n\n\n\n<p>\ud83c\udfaf Your next steps:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Revisit your old Inspire content and repost it using updated tags.<\/li>\n\n\n\n<li>Create a few niche-focused videos targeting \u201cShop by Interest.\u201d<\/li>\n\n\n\n<li>Tell your followers where to find you (and why your finds are worth watching)<\/li>\n<\/ul>\n\n\n\n<p>Shop by Interest is Amazon\u2019s stealthiest update in years, and the opportunity is hiding in plain sight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Think Amazon Inspire is gone for good? Not quite. You&#8217;re not alone if you\u2019ve been wondering what happened to Inspire, Amazon&#8217;s TikTok-style feed for shoppable videos.&nbsp; Creators and shoppers alike assumed it disappeared without a trace. But here\u2019s the truth: Amazon didn\u2019t delete Inspire; it rebranded it. Today, it lives on as Shop by Interest, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,3],"tags":[],"class_list":["post-8631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-e-commerce"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/8631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=8631"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/8631\/revisions"}],"predecessor-version":[{"id":8676,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/8631\/revisions\/8676"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/8634"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=8631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=8631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=8631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}