YouTube has revealed a new monetization opportunity for Shorts creators. This move can be seen as a direct intervention to avert Tiktok\u2019s explosive expansion in the US. It will allow creators recording short-form videos earn bonuses so they can stay motivated to keep publishing. <\/p>\n\n\n\n
YouTube is incredibly popular as the first platform that ever allowed creators to earn a living by publishing video content on the web. The company launched their Partner Program only three years after it was founded, giving as much as 55% of its advertising revenue to creators. YouTube still accounts for the largest share of revenue earned publishing videos. But monetization has been limited to long-form videos where adverts can be embedded just before or when a video is being watched. <\/p>\n\n\n\n
The rise of short videos created a monetization quagmire for YouTube and other video content platforms<\/em>. It\u2019s tricky to determine how to fairly share revenue on a feed of short videos selected by an algorithm. It\u2019s not possible to embed an ad in the middle of a short video so ads are typically placed in between videos. But still<\/em><\/strong>, how do you decide which creator to pay? Do you compensate the person whose video showed before the ad or the person whose video appears after the ad? <\/p>\n\n\n\n To mitigate this problem (that is specific to short videos), Tiktok introduced its Creator Fund in the summer of 2020. This was a $200 million kitty that would be used to issue bonuses to creators on the platform. The company also revealed plans to expand the pool to roughly $1 billion in the next three years and then double that internationally. <\/p>\n\n\n\n While the Tiktok fund is nothing close to the $30 billion worth of ad revenue that YouTube paid to creators over the last three years, it\u2019s done a lot to encourage talented users on the platform. <\/p>\n\n\n\n Eligible YouTube creators will be able to get a portion of the firm\u2019s ad revenue generated from Shorts starting next year. <\/p>\n\n\n\n \u201cCreator funds can’t keep up with the incredible growth that we’re seeing in short-form video<\/em>,\u201d said Neal Mohan, the company\u2019s chief product officer. <\/p>\n\n\n\n YouTube apparently hopes to ensure that creators of short videos get to grow with the platform. <\/strong><\/p>\n\n\n\n The company\u2019s newly created YouTube Shorts Fund will reward creators of quick-hit short videos on the platform. An interesting thing is that this new revenue sharing plan for short videos is designed to be a more permanent strategy. <\/p>\n\n\n\n How much will be paid \u2013 however \u2013 remains to be seen. This move can be seen as its biggest swing (thus far) at Tiktok. <\/p>\n\n\n\n Analysts say that we can expect to see similar as Big Tech players realign to adapt to a decentralized web and other trends that are taking over the industry as we know it. <\/p>\n","protected":false},"excerpt":{"rendered":" YouTube has revealed a new monetization opportunity for Shorts creators. This move can be seen as a direct intervention to avert Tiktok\u2019s explosive expansion in the US. It will allow creators recording short-form videos earn bonuses so they can stay motivated to keep publishing. Video Monetization YouTube is incredibly popular as the first platform that […]<\/p>\n","protected":false},"author":1,"featured_media":869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,48],"tags":[583,668,670],"class_list":["post-868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media","category-youtube","tag-tiktok-creator-fund","tag-youtube-short-videos-monetization","tag-youtube-shorts-fund"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=868"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/868\/revisions"}],"predecessor-version":[{"id":8928,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/868\/revisions\/8928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Tiktok\u2019s Creator Fund<\/h2>\n\n\n\n
YouTube Shorts Fund<\/h2>\n\n\n\n