{"id":9596,"date":"2025-07-02T12:52:44","date_gmt":"2025-07-02T12:52:44","guid":{"rendered":"https:\/\/logie.ai\/news\/?p=9596"},"modified":"2025-07-16T14:25:41","modified_gmt":"2025-07-16T14:25:41","slug":"shoplocallymade-by-tiktok","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/shoplocallymade-by-tiktok\/","title":{"rendered":"TikTok Has Rolled Out &#8216;ShopLocallyMade&#8217; to Help Regional Sellers Thrive"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Small businesses are the soul of every community, but they often struggle to get the spotlight they deserve.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That\u2019s changing. TikTok has just launched its <\/span><a href=\"https:\/\/business.tiktokshop.com\/us\/blog\/detail\/10023598\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">ShopLocallyMade campaign<\/span><\/a><span style=\"font-weight: 400\">, a new initiative to promote regional small businesses and give local makers a chance at scaling.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Through this campaign, TikTok showcases creators and entrepreneurs building homegrown brands with heart and helping them connect with millions of shoppers across the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you\u2019re a handmade candle business in Nashville or a kitchen spice startup in Atlanta, ShopLocallyMade is about putting your story front and center.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400\">1. What Is ShopLocallyMade?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">ShopLocallyMade is TikTok\u2019s way of celebrating and elevating local commerce. Launched through TikTok Shop, this initiative highlights sellers based in different regions of the U.S. creating high-quality, unique products that reflect their communities&#8217; culture, flavor, and creativity.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The campaign is backed by curated content, in-app features, and creator partnerships that drive awareness, engagement, and conversion. It\u2019s not just about visibility.<\/span><\/p>\n<p><span style=\"font-weight: 400\">From beauty brands to artisanal foods, TikTok is spotlighting the kinds of businesses that might otherwise go unseen.<\/span><\/p>\n<p><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9598\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_CreatorAtWork-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">The launch includes creators like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kaike (from Chicago) is a clean skincare brand founded by a Black female entrepreneur.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The Cajun Market (from Louisiana) \u2013 bringing Southern cooking to the mainstream.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thirteen Lune (from LA) \u2013 a beauty brand focusing on inclusive products and storytelling.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">2. Why This Matters for Small Businesses<\/span><\/h2>\n<p><span style=\"font-weight: 400\">This campaign is smart business. Local sellers face unique challenges when competing with big brands online: limited ad budgets, lower brand recognition, and fewer marketing resources.<\/span><\/p>\n<p><span style=\"font-weight: 400\">TikTok\u2019s algorithm already thrives on authenticity, so when small business owners show up as themselves, packing orders, explaining their process, and sharing their origin stories, they naturally build trust. ShopLocallyMade gives these stories a bigger stage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">And it\u2019s working. According to TikTok, 59% of users say they\u2019re more likely to shop from small or local businesses after seeing them on the platform. That means reach is turning into revenue.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">3. How TikTok Is Driving Results<\/span><\/h2>\n<p><span style=\"font-weight: 400\">The platform is rolling out exclusive features for participating sellers, including:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9599\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/ShopLocallyMade_LocalMakerAtWork-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A ShopLocallyMade badge to help buyers quickly spot regional brands<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Dedicated homepage placement within TikTok Shop<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Amplified exposure through #ShopLocallyMade content campaigns<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collaborations with top creators who authentically promote local businesses<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">This kind of built-in support is often out of reach for small businesses. It allows them to scale without having to become marketing experts overnight.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">4. What It Means for Creators &amp; Influencers<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Creators are central to this rollout. TikTok is encouraging local influencers to work with small businesses in their communities, and they\u2019re getting paid to do it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">This means more monetization opportunities for creators and deeper storytelling for the brands involved.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a creator, this is a perfect time to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Partner with regional brands for authentic product showcases<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Join the <\/span><a href=\"https:\/\/www.tiktok.com\/tag\/shoplocallymade\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">#ShopLocallyMade<\/span><\/a><span style=\"font-weight: 400\"> conversation to grow your visibility.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use TikTok Shop to earn affiliate commissions from the brands you love<\/span><span style=\"font-weight: 400\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9600\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/A_digital_photograph_features_a_woman_artisan_of_A-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">At <\/span><a href=\"https:\/\/logie.ai\/\"><span style=\"font-weight: 400\">Logie<\/span><\/a><span style=\"font-weight: 400\">, we believe in this creator-brand synergy. It\u2019s what builds long-term partnerships that benefit everyone, from the buyer to the business owner to the creator.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">5. How to Get Involved<\/span><\/h2>\n<p><span style=\"font-weight: 400\">If you\u2019re a small business owner in the U.S., you can sign up for <\/span><a href=\"https:\/\/seller-us-accounts.tiktok.com\/account\/register?channel=blog_articles\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">TikTok Shop here<\/span><\/a><span style=\"font-weight: 400\">. Once approved, you can apply to be featured in the ShopLocallyMade program through the Seller Center.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Even if you\u2019re not part of the current spotlight cities, there are ways to get noticed:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use hashtags like #TikTokShop, #SmallBusiness, and #ShopLocallyMade<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Create behind-the-scenes content to showcase your authenticity.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Collaborate with micro-influencers in your community.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">And if you\u2019re a creator, now is the time to reach out to your favorite local brands. Offer to feature them. Start conversations. Be the bridge between small sellers and social commerce.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Small businesses are the soul of every community, but they often struggle to get the spotlight they deserve.\u00a0 That\u2019s changing. TikTok has just launched its ShopLocallyMade campaign, a new initiative to promote regional small businesses and give local makers a chance at scaling. Through this campaign, TikTok showcases creators and entrepreneurs building homegrown brands with [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":9597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[692,39],"tags":[],"class_list":["post-9596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-marketing","category-tiktok"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/9596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=9596"}],"version-history":[{"count":1,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/9596\/revisions"}],"predecessor-version":[{"id":9601,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/9596\/revisions\/9601"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/9597"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=9596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=9596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=9596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}