{"id":9667,"date":"2025-07-15T00:34:52","date_gmt":"2025-07-15T00:34:52","guid":{"rendered":"https:\/\/logie.ai\/news\/?p=9667"},"modified":"2025-07-15T16:03:36","modified_gmt":"2025-07-15T16:03:36","slug":"amazon-live-essentials","status":"publish","type":"post","link":"https:\/\/logie.ai\/news\/amazon-live-essentials\/","title":{"rendered":"Amazon Live Streaming Guide: Tools, Scripts, and Winning Product Ideas for 2025"},"content":{"rendered":"<p><span style=\"font-weight: 400\">If you\u2019ve ever scrolled through Amazon and noticed a creator talking about a product in real time, you\u2019ve already seen Amazon Live in action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s not live TV in the traditional sense; it\u2019s Amazon\u2019s own livestream shopping space, where influencers and brands can showcase products, answer questions in real-time, and help shoppers make confident purchases on the spot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">You can watch these streams directly on the Amazon Live page, in the app under \u201c<\/span><b>Programs and Features,<\/b><span style=\"font-weight: 400\">\u201d or sometimes even right on a product page during big events like Prime Day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">And here\u2019s the exciting part: while viewers are asking questions in the live chat and clicking items in the carousel, creators are earning commissions and brands are driving measurable sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">However, Amazon Live has undergone significant changes over the past year. The platform is now rewarding authentic creators and engaging audiences, rather than simply flooding product pages with streams of content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Suppose you\u2019re ready to stand out in 2025, whether you\u2019re a creator looking to earn more or a brand looking to connect with buyers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">In that case, this guide walks you through everything you need: what Amazon Live is, how to watch and interact, the tools and scripts that work, and the real strategies our community used to win big on Prime Day.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">\ud83d\uded2 What Is Amazon Live?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Amazon Live is Amazon\u2019s interactive livestream shopping feature. Instead of pre\u2011recorded videos, creators and brands go live to demonstrate products, answer questions, and drive instant sales.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9821\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_2-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">Where can shoppers watch?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On the <\/span><a href=\"https:\/\/www.amazon.com\/live\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Amazon Live page<\/span><\/a><span style=\"font-weight: 400\">, a feed of live and upcoming broadcasts is featured.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">On select product detail pages, especially during big events like Prime Day.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In the Amazon mobile app, under \u201cPrograms and Features.\u201d<\/span><\/li>\n<\/ul>\n<h3><b>Is it live TV?<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Not at all. Amazon Live is commerce-focused: every stream is tied to products in a clickable carousel, allowing viewers to buy without leaving the page.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">How to Watch and Interact on Amazon Live<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Viewers can tune in from desktop or mobile devices. On desktop, the chat appears to the right; on mobile, it\u2019s below the video.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This chat is where engagement occurs, as viewers ask for close-ups, inquire about features, and react to deals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">For a creator, responding live is key to building trust and boosting performance in Amazon\u2019s algorithm.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Why Amazon Live Changed (and Why It Matters)<\/span><\/h2>\n<p><span style=\"font-weight: 400\">In 2024, Amazon tightened visibility rules:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201cAmazon just made a bunch of changes, like removing the live streams from product pages. We had too many bad players\u2026<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9819 size-thumbnail\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-150x150.jpg 150w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-300x300.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-1024x1024.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-768x768.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-420x420.jpg 420w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-640x640.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1-681x681.jpg 681w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-1.jpg 1080w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/> flooding all these pages. So Amazon just stopped showing those Amazon Lives and regrouped, rethought everything.\u201d Ehud Segev,\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400\">Now, it\u2019s not just about streaming, it\u2019s about delivering authentic content, maintaining a schedule, and fostering interaction. Creators who lean into these elements are seeing better placement and higher conversions.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9824\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/behind_the_scenes_setup_final-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400\">Tools Every Amazon Live Creator Should Use<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400\"><b>Camera<\/b><span style=\"font-weight: 400\">: An HD webcam or DSLR with a capture card for sharp, high-quality visuals.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Lighting<\/b><span style=\"font-weight: 400\">: Use a ring light or softboxes to keep your frame well-lit.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Audio<\/b><span style=\"font-weight: 400\">: A quality microphone is essential.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Software<\/b><span style=\"font-weight: 400\">: Amazon Live Creator App (iOS) or OBS\/Ecamm for overlays.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Analytics<\/b><span style=\"font-weight: 400\">: Logie dashboards for planning, scheduling, and tracking.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">How to Script Your Streams<\/span><\/h2>\n<p><span style=\"font-weight: 400\">A simple outline keeps your stream smooth:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><b>Hook<\/b><span style=\"font-weight: 400\">: Introduce yourself and what you\u2019ll cover.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Demo<\/b><span style=\"font-weight: 400\">: Show features, answer questions, highlight benefits.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Engage<\/b><span style=\"font-weight: 400\">: Prompt viewers to ask questions in chat.<\/span><\/li>\n<li style=\"font-weight: 400\"><b>Call to Action<\/b><span style=\"font-weight: 400\">: Remind them to shop the carousel and follow your storefront.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">As Altovise Pelzer said during our Prime Day session:<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201cYou miss 100% of the shots that you don\u2019t take. A live stream may be something that you<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-9818 size-thumbnail\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/Copy-of-Natural-Profile-Photo-Frame-Instagram-Post-150x150.png\" alt=\"\" width=\"150\" height=\"150\" \/><\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0implement for Prime Day. But here\u2019s the thing: you don\u2019t just wait until Prime Day to go live.\u201d<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400\">Winning Product Ideas<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Prioritize products that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are on <\/span><a href=\"https:\/\/www.amazon.com\/deals?bubble-id=deals-collection-lightning-deals\" target=\"_blank\" rel=\"noopener\"><b>lightning deals<\/b><\/a><span style=\"font-weight: 400\"> or trending lists.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">You\u2019ve <\/span><b>personally tested<\/b><span style=\"font-weight: 400\"> and can demonstrate authentically.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tailor your content to meet your audience\u2019s current needs or seasonal interests.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Keep carousels short and sharp, 5\u20138 items convert better than a crowded list.<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9825\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/cross_promotion_workspace-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400\">Prime Day Insights: Timing and Strategy<\/span><\/h2>\n<p><a href=\"https:\/\/logie.ai\/news\/amazon-prime-day-2025-how-influencers-dominate\/\"><span style=\"font-weight: 400\">Prime Day<\/span><\/a><span style=\"font-weight: 400\"> is a perfect showcase for Amazon Live, but success depends on your approach:<\/span><\/p>\n<h4><b>Before Prime Day:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Start streaming early to build momentum for your algorithm.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Update your thumbnails, titles, and carousel with Prime Day language.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Cross\u2011promote your schedule on Instagram, TikTok, and email lists.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Curate your storefront with top deals and past best\u2011performing streams.<\/span><\/li>\n<\/ul>\n<h4><b>During Prime Day:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Assign a moderator to keep chat lively and drop links.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Highlight only your most relevant and popular products.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Batch streams instead of one long broadcast\u2014each new session gets a fresh placement.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Watch your stats in real time and pivot when a product trends.<\/span><\/li>\n<\/ul>\n<h4><b>After Prime Day:<\/b><\/h4>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Promote replays of your live videos to remain shoppable.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Review analytics to determine which products and formats were most effective.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Thank your viewers and tease upcoming streams.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400\">Where Is Amazon Live Chat and Why Does It Matter<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Chat is integrated into every stream. On desktop, it\u2019s to the right; on mobile, below the video.<\/span><\/p>\n<p><b>For creators<\/b><span style=\"font-weight: 400\">: Use it to connect, answer questions, and create a sense of urgency.<\/span><\/p>\n<p><b>For brands<\/b><span style=\"font-weight: 400\">: Monitor chat to see what resonates with shoppers, what confuses them, and identify areas for improvement.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-9823\" src=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1.jpg\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1.jpg 1536w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1-300x200.jpg 300w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1-1024x683.jpg 1024w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1-768x512.jpg 768w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1-630x420.jpg 630w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1-640x427.jpg 640w, https:\/\/logie.ai\/news\/wp-content\/uploads\/sites\/2\/2025\/07\/logie_graphic_1-1-681x454.jpg 681w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400\">Does Amazon Live Help Sales?<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Yes, and here\u2019s why:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Amazon\u2019s reports show livestream integrations see higher conversion rates than static pages.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Influencer marketing data (JungleScout and others) shows Amazon Live creators drive more storefront traffic and clicks.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In our community, many creators reported hitting new earnings milestones after adopting Prime Day prep, chat moderation, and multiple short streams.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400\">\u201cChat is king during Prime Day. Have a moderator in your livestream to answer questions, share links, and highlight limited-time offers while you focus on demoing products energetically.\u201d ALTOVISE PELZER<\/span><\/p><\/blockquote>\n<h2><span style=\"font-weight: 400\">Key Takeaways<\/span><\/h2>\n<p><b>Creators<\/b><span style=\"font-weight: 400\">: Amazon Live is a serious income channel. Prepare your streams, engage your audience, and stay consistent.<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400\">\u201cInstead of one marathon stream, consider multiple targeted short streams throughout Prime Day, targeting different product categories or audiences. Each new stream receives a \u2018fresh start\u2019 in Amazon\u2019s live directory.\u201d ALTOVISE PELZER<\/span><\/p><\/blockquote>\n<p><b>Brands<\/b><span style=\"font-weight: 400\">: Partner with creators who know how to plan carousels, handle chat, and pivot in real time.<\/span><\/p>\n<h2><span style=\"font-weight: 400\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400\">Amazon Live is a marketplace tool that lets shoppers watch, chat, and make purchases all in the same moment. Viewers can find your streams on Amazon Live\u2019s page, on select product listings, or through the app, and they can engage with you directly through live chat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">That creates a unique opportunity: you\u2019re not just creating content, you\u2019re driving trust, sales, and measurable growth in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The rules have evolved, but with the right tools, planning, and consistent effort, Amazon Live can transform the way you connect with your audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Whether you\u2019re a creator building your storefront or a brand looking for authentic promotion, this is your chance to make every live session count.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ready to try? Plan your next Amazon Live session with a strategy, and see how much more impact you can create.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Day 2024 brings new challenges for influencers. Learn actionable strategies for Amazon Live, adapt to algorithm shifts, and maximize your earnings.<\/p>\n","protected":false},"author":9,"featured_media":9822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,2],"tags":[],"class_list":["post-9667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-amazon","category-influencer-marketing"],"_links":{"self":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/9667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/comments?post=9667"}],"version-history":[{"count":2,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/9667\/revisions"}],"predecessor-version":[{"id":9826,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/posts\/9667\/revisions\/9826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media\/9822"}],"wp:attachment":[{"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/media?parent=9667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/categories?post=9667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/logie.ai\/news\/wp-json\/wp\/v2\/tags?post=9667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}