Meta has announced new tests to tackle online scams and improve account recovery. Among the highlights are two essential tools: facial recognition technology to prevent “celeb-bait” scams and video selfies for account recovery, making the process faster and more secure.
These updates minimize fraudulent activity and streamline user verification without compromising privacy.
Celeb-Bait Scams: A High-Tech Solution
For years, scammers have used images of public figures in fake ads to trick users into clicking on fraudulent links.
These scams, known as celeb-bait, are becoming more sophisticated, so Meta is stepping up its defenses by integrating facial recognition technology into its ad review system.
This tool compares images in suspected scam ads to public profiles of celebrities across Facebook and Instagram. If a match is found, the ad is blocked.
Meta’s use of facial recognition in this context is notable, as it adds an extra defense against scammers. Meta’s spokesperson says,
“We are using the latest technology to help prevent scams before they reach users, empowering them with the security they deserve.”
Celebrities are automatically enrolled in this protection, although they can opt-out. This proactive approach could drastically reduce celeb-bait scams, protecting public figures and everyday users from fraud.
Video Selfies for Quicker Account Recovery
In addition to fighting scams, Meta is testing a new method for restoring access to compromised accounts.
Users who lose access to their Facebook or Instagram accounts can now submit a video selfie for verification.
The system then compares the selfie to the profile pictures on the locked account. Access is restored quicker than traditional ID verification methods if the match is confirmed.
This approach combines convenience with enhanced security, allowing users to regain control over their accounts without waiting days for manual reviews.
Meta also has built-in privacy safeguards, with all facial data deleted after verification. “Our goal is to make account recovery as secure and seamless as possible,” said Meta’s representative, emphasizing the company’s focus on user privacy.
Balancing Security and Privacy
One of the most critical aspects of these updates is how they balance security with privacy. Meta ensures that the facial recognition system and video selfies are handled with strict privacy protections.
All data used for verification is deleted immediately after the process, and user selfies are not shared publicly. This responsible use of AI reflects Meta’s commitment to creating a safer platform without overstepping privacy boundaries.
Meta’s new tools are a step in the right direction in the face of increasingly sophisticated scams. Meta is committed to protecting its users by addressing scam prevention and account recovery while evolving its platform.
Meta’s ongoing tests of these features demonstrate their determination to adapt to emerging threats while providing a secure and user-friendly environment. Whether you’re a casual user or a public figure, Meta’s new tools offer a promising solution to combat fraud and improve security.
