Think Amazon Inspire is gone for good? Not quite.
You’re not alone if you’ve been wondering what happened to Inspire, Amazon’s TikTok-style feed for shoppable videos.
Creators and shoppers alike assumed it disappeared without a trace. But here’s the truth: Amazon didn’t delete Inspire; it rebranded it.
Today, it lives on as Shop by Interest, a personalized feed still quietly driving product discovery (and sales) inside Amazon’s mobile and desktop experience.
If you’re an influencer, affiliate marketer, or seller, this quiet update is your golden chance to get ahead of the competition.
Here’s what Shop by Interest looks like in the Amazon mobile app:
- Open the Amazon app
- Tap the Search bar
- Scroll past “Today’s Deals.”
Look for the ‘Shop by Interest’ carousel featuring videos and product picks.
If you haven’t seen it yet, try typing “Shop by Interest” directly into the Amazon search bar on your desktop. It’s still rolling out across regions.
What does this mean for you as a creator or seller?
It means most people have stepped away, leaving a quiet space where you can stand out. Amazon is still promoting content from the original Inspire creators under a new name.
Here’s how to optimize for Amazon’s ‘Shop by Interest’:
- Use Niche Keywords & Hashtags
Hashtags like #HomeGym, #GiftsForHim, and #BudgetBeauty signal your niche. Include them in video captions and descriptions for better discoverability.
- Hook in the First 3 Seconds
Think like TikTok. Add clear voiceovers or visuals explaining the product and its usefulness. Use bright lighting and a bold thumbnail.
- Boost Engagement with CTAs
Encourage viewers to save your video, follow your storefront, or click for more ideas. These actions are considered crucial in the feed’s ranking system.
- Try Underserved Categories
Seasonal trends, hobbies, and lesser-known interests (e.g., gardening kits, travel organizers, car gadgets) often have fewer creators and higher visibility.
- Cross-Promote Everywhere
Use short videos on Instagram Reels, TikTok, or your email newsletter to say:
“Here’s how to find my Amazon content now!”
Drive traffic directly to your product picks or shoppable videos.
In a recent workshop, influencer educator Ileane Smith showed how simple tweaks like switching up thumbnails or changing hashtags increased visibility on Shop by Interest by 50%.
“Most creators ignore the thumbnail, but it’s what gets the click. Add text, keep it clean, and highlight the product fast.” Ileane Smith.
She emphasized using bold visuals, focused lighting, and interest-driven captions. Hashtags like #AmazonFinds or #LifeHack perform well when matched to trending topics.
Stas Ive, a DTC strategist, shared this insight: “Shop by Interest isn’t just another feed, it’s a funnel. Your goal isn’t just views; it’s conversion. Think like a marketer. What would make you click and buy?”
He recommends adding social proof in the voiceover: “I’ve used this for 3 months and it still looks brand new.”
That subtle line increases trust and sales.
Amazon didn’t kill Inspire; it disguised it. Doing so opened a rare window for creators, marketers, and affiliate sellers to gain new visibility before the platform becomes saturated again.
If you’ve stopped posting, now’s the time to start again, with purpose.
If you never started, this is your soft entry point.
🎯 Your next steps:
- Revisit your old Inspire content and repost it using updated tags.
- Create a few niche-focused videos targeting “Shop by Interest.”
- Tell your followers where to find you (and why your finds are worth watching)
Shop by Interest is Amazon’s stealthiest update in years, and the opportunity is hiding in plain sight.
