Pinterest has unveiled its latest AI and automation campaign tools, which aim to improve advertising performance and efficiency.
These new features are part of the Pinterest Performance+ suite, which is designed to streamline ad creation while driving better results, especially for lower-funnel objectives like conversions and catalogue sales.
The suite leverages AI to optimize targeting, manage budgets, and simplify campaign setup by reducing input requirements by 50%.
What is Pinterest Performance+?
The Pinterest Performance+ suite offers advertisers enhanced tools to manage ad campaigns more effectively. Advertisers can now choose objectives such as Consideration, Conversions, or Catalog Sales.
These campaigns are optimized using AI to help brands achieve the best performance with less manual effort.
The new suite aims to streamline budget management, bidding strategies, and targeting optimization processes and reduce the complexity involved in setting up campaigns.
According to Pinterest, beta testing results have been promising. Many advertisers experienced a 10%+ improvement in cost per acquisition (CPA) or cost per click (CPC).
For example, luxury brand Prada saw a 64% decrease in cost per action and a 30% increase in conversion rates using Pinterest Performance+
Creative Solutions Powered by AI
In addition to targeting and bidding optimization, Pinterest has introduced AI-generated creative tools. These tools allow advertisers to elevate the appearance of their Product Pins by transforming standard, flat images into visually appealing lifestyle photos.
This not only enriches user engagement but also makes ads more native to Pinterest’s aesthetic.
Retail giant Walgreens tested this feature and saw a 55% higher click-through rate (CTR) by using AI-enhanced backgrounds compared to basic white backgrounds. This creative transformation drives higher engagement by presenting products in a more relatable and visually appealing context
Promotions and Discounts: Maximizing Seasonal Opportunities
As the holiday season approaches, Pinterest has added new Promotions features to help brands highlight discounts and sales.
Advertisers can now surface personalized promotions in users’ feeds, which increases visibility and maximizes conversions during critical shopping periods. Early results indicate a 12.7% increase in conversions when promotions were applied to campaigns.
Custom haircare brand Prose saw a 48% higher click-through rate by utilizing these promotion tools, highlighting their effectiveness in capturing user attention during sale events.
Maximizing Return on Ad Spend (ROAS)
Pinterest also expanded its ROAS bidding options, allowing advertisers to optimize for value instead of volume.
This helps capture the highest-value shoppers, which is particularly useful for retailers with diverse product lines. During alpha testing, advertisers saw a 15% increase in ROAS by adopting this strategy.
With AI analyzing thousands of signals in real time, this feature maximizes returns by predicting the value of each potential conversion
Pinterest’s new AI and automation tools provide advertisers with powerful solutions to improve efficiency and performance across the board.
By integrating advanced AI for targeting, creative optimization, and promotions, Pinterest continues to strengthen its position as a go-to platform for brands looking to drive both awareness and lower funnel performance.
These innovations make advertising on Pinterest more intuitive, impactful, and accessible for businesses of all sizes.
