TikTok has announced initiatives to promote AI transparency and enhance media literacy among its users, marking a significant advancement in the responsible use of AI-generated content (AIGC). The social media giant is now collaborating with key industry leaders to set new standards for content authenticity, aiming to safeguard its platform against misinformation.
Partnering with Industry Leaders for Greater Transparency
TikTok has joined forces with the Coalition for Content Provenance and Authenticity (C2PA) to implement Content Credentials technology, making it the first video-sharing platform to do so. This technology enables TikTok to automatically label AIGC uploaded from various platforms, ensuring users know the content’s origins.
Dana Rao, Adobe’s General Counsel and Chief Trust Officer, praised this move: “With TikTok’s vast community of creators and users globally, we are thrilled to welcome them to both the C2PA and CAI as they embark on the journey to provide more transparency and authenticity on the platform.”
Educating Through Media Literacy Campaigns
Understanding the importance of context when dealing with AI-generated content, TikTok has also launched media literacy campaigns in collaboration with expert organizations like MediaWise and WITNESS.
These initiatives aim to equip users with the skills to critically assess and understand AIGC and misinformation. Alex Mahadevan, Director at MediaWise, highlighted their efforts:
“Our Teen Fact-Checking Network has built an audience with innovative media literacy videos on TikTok since 2019. Five years later, we’re thrilled to empower even more people to separate fact from fiction online.”
Future Steps in Content Verification
Looking ahead, TikTok plans to attach Content Credentials to its content, which will remain even when downloaded. This means anyone can use the C2PA’s Verify tool to trace the origins of TikTok content and learn how it was made or edited. This feature is set to extend to audio-only content soon, broadening the scope of transparency.
TikTok continues to take proactive steps to combat harmful AI-generated content and misinformation. The platform’s policies firmly prohibit misleading AI-generated content, whether labelled or not, and TikTok has signed an industry pact this year to combat the use of deceptive AI in elections.
Their ongoing investment in detection models and expert consultations underscores their dedication to maintaining a safe and trustworthy environment.
TikTok’s initiatives represent a significant stride towards fostering a digitally literate audience that can confidently navigate the complexities of AI. TikTok hopes to inspire other platforms to adopt similar measures, ensuring a safer and more informed online community by setting a precedent for transparency and responsibility in digital content.
