Logie will exhibit its industry-leading social commerce technology at the 2023 Retail’s Big Show. This is the world’s leading (and most important) annual retail event organized by the National Retail Federation (NRF).
It is expected to bring together as many as 40,000 vendors, retailers, and industry experts from all over the world. The event will take place between January 15 – 17 at the Javats Center in New York City.
The 2023 chapter will feature scores of carefully selected exhibitors. The event aims to introduce attendees to people, ideas, and partners that can help put them on the fast track to success.
Logie was among the few companies that were chosen under the Innovation Lab category. This is the NRF Retail’s Big Show category that tracks the latest developments in retail transformation through technologies such as AI and Machine Learning.
During the conference, Logie representatives will use the opportunity to demonstrate how the company is using artificial intelligence and big data to:
- Make it easier for brands to find the best creators for their products. Conventionally, identifying the right influencer for a promotion entails combing through marketplaces. This is a time-consuming and often impractical process for many brands. Our artificial intelligence algorithms use progressive data to match each product to the best-performing influencer in that specific niche category. This is making it possible for brands to save time while also optimizing each influencer marketing use case.
- Furnish creators with the tools they need to be effective. Creators often spend a lot of time on back-and-forth communication with brands while trying to come to a consensus. Logie’s set of creator tools are automating these administrative processes and gives creators the tools they need to create and publish high-quality content FAST. This creates an environment where creators can focus on what they do best while also earning some of the highest commissions in the industry for each sale.
Previously, using technology to reshape creator-brand transactions in this way was impossible because there simply wasn’t enough data available. Logie is combining multiple data points as well as using insights from each transaction to further inform and improve the AI. This has enabled our engineers to deliver some really impactful solutions for the industry.
The 2023 Retail’s Big Show will feature expos and educational sessions and bring together notable executives and thought leaders in research, business, and retail. Representatives from some of the leading news outlets around the world will also be present to catch a whiff of trends and developments that are likely to shape the industry (and the global economy by extension) in the near future.