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5 TikTok stats to inform your shoppable strategy in 2023

TikTok has seen tremendous growth in recent years, becoming one of the most popular social media platforms in the world. As the platform continues to evolve, it is expanding into new areas, including social commerce and live shopping.

With its massive reach and highly engaged user base, TikTok is quickly becoming a powerful tool for content creators and influencers looking to grow their brand and reach new audiences.

In this article, we take a closer look at this exciting platform to explore how content creators can make the most of it in 2023.

While Meta cut back on social commerce in 2022, other social platforms such as Pinterest, Shopify, and YouTube found a way to push forward. TikTok also made significant advances in this space and is not showing any signs of slowing down in 2023. The #TikTokMadeMeBuyIt phenomenon has generated billions of views and helped retailers move products across categories.

TikTok is the 6th most used social platform

TikTok has been the most downloaded app on the Apple Store, reaching over 3 billion downloads as far back as July 2021. It was also the first non-Meta app to get that many downloads in the last 7 years. In terms of usage, the app has been ranked as the 6th most popular in the world after Facebook, WhatsApp, Instagram, and WeChat.

TikTok is the most engaging social media platform in the US

U.S based TikTok users spend upwards of 46 minutes each day on the app. That makes it the most active platform ahead of YouTube at 45.6 minutes, Twitter at 34.8 minutes, Snapchat at 304 minutes, and both Instagram and Facebook at 30.1 minutes each. This alludes to the fact that TikTok users love the app, something every content creator and eCommerce marketer should keep in mind. The more time users spend on the app, the more likely it is that they’ll see your content.

90% of TikTok users open the app multiple times daily

Smartphone statistics show that up to three quarters of mobile apps are downloaded, used once, and then ditched. This is not the case with TikTok. A study focusing on the behavior of users on the platform showed that the majority of users go to the app to watch other users’ videos, rather than upload their own. This means that more users view the app as a source of entertainment, and there’s a lot of that with about 55% of users uploading videos.

The number of TikTok buyers in the US grew by 72% last year

Throughout 2022, TikTok made a series of changes and innovations to position itself as a hub for social commerce. The platform added a Shop feature for US merchants in partnership with TalkShopLive. Plans are also underway for open fulfillment centers similar to what Amazon does. By making these and more changes to support in-app shopping experiences, TikTok has managed to surpass Pinterest and increase the number of buying users on the platform to a whopping 23.7 million.

TikTok has over 90 million users in the US

TikTok has over 94 million active users in the US as of January 2023. This number is projected to reach over 100 in the next 1-2 years. While the majority of these users are youngsters between the ages of 10 and 19, a significant 29.5% of users are aged 20-29, while 16.4% of daily TikTok users fall within the 30 – 39 age bracket. 13.9% of users are 40 – 49 and only 7.1% are over the age of 50.


Are you already using TikTok to maximize reach and results? Let us know what you like best about the platform and what strategies you’d recommend to other creators.

2 Responses

  1. I just would love more inside the platform I create content in Spanish and no matter what I do my videos are not passing the 200 views and i have videos with over 280K in the past i am a loyal user and believer on the platform and a mature woman I thinh I add plenty of value to a segment that is very neglected all over

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