TikTok has become a platform where audiences discover new products, seek recommendations, make purchases, and share reviews.
With users 1.5 times more likely to purchase a product after seeing it advertised on TikTok, the platform’s integration with Shopify has expanded to include the benefits of TikTok Events API.
This secure and reliable server-side connection aims to improve ad delivery and measurement.
TikTok Pixel and Events API
The TikTok Pixel is a code on a website to share visitor actions with TikTok’s ad delivery system.
It helps in measuring the effectiveness of TikTok ads, showing ads to interested users, and uncovering insights to optimise campaigns.
Integrating TikTok Pixel and Events API allows e-commerce advertisers to measure and optimise their ad performance easily.
“E-commerce advertisers of all sizes can leverage TikTok Pixel and Events API to measure and optimize their ad performance. Through TikTok’s integration with Shopify, you can implement these data connections to your online store in just a few clicks.” says TikTok
Shopify’s Expanded Integration with TikTok
Shopify’s integration with TikTok now includes the benefits of Events API, providing a secure and reliable server-side connection.
This all-in-one solution allows Shopify merchants to enjoy industry-standard attribution without needing a developer to implement the code.
“Shopify’s expanded integration with TikTok now includes the benefits of Events API, our secure and reliable server-side connection. Shopify merchants, whether experienced or just getting started, can opt for this all-in-one solution to enjoy industry-standard attribution without needing a developer to implement the code on their website.” mentions TikTok
Benefits of Server-Side Integration
The server-side integration improves performance by limiting data loss due to connectivity and browser limitations.
On average, advertisers using TikTok Pixel and Events API together see:
- 19% more events captured
- 15% improvement in cost per action
Data Sharing Levels
TikTok allows three data-sharing levels between Shopify stores and TikTok: Standard, Enhanced, or Maximum.
Enhanced and Maximum levels include the Events API integration, with Maximum combining all data-sharing options to optimise ad performance.
TikTok’s expanded integration with Shopify through the Events API offers a more secure and reliable connection for e-commerce merchants.
It simplifies the implementation process and provides a more accurate view of audience, campaign performance, and marketing attribution.
This enhancement is a significant step towards adapting to new regulatory expectations and changes in browser operations, making it a valuable tool for businesses of all sizes.
“Our enhanced integration with Shopify makes it super simple to implement our server-side connection. If you’re already using the TikTok Pixel for Shopify, simply head to the TikTok app in your Shopify dashboard, and confirm your data sharing level is set to Enhanced or Maximum.” says TikTok
By embracing this integration, businesses can better align their marketing strategies with consumer behaviour on TikTok, leveraging the platform’s unique position in the e-commerce landscape.