Trends predict a rise in mobile shoppers by 73.4% in 2023, while social media sales are predicted to account for 45% of all e-commerce sales. There is massive potential for social media in the E-commerce space. Social networks and their operations are increasingly incorporated into e-commerce, allowing businesses to broaden and globalize their reach. With this, they are creating more engaging and meaningful customer experiences.
Social Media Taking Over
Currently, e-commerce involves customers buying products and services online through a website or an app. However, social media is slowly taking over; it has become the go-to place for consumers to search for the most relevant products and make direct purchases. As a result, businesses are leveraging the power of digital marketing to reach a wider audience and drive more sales via social channels.
Social Commerce
Social media is about building relationships, which is no different from e-commerce. Consumers want to connect to brands and learn more about their products and services, and social media provides the perfect platform. Consumers now purchase products directly from social media platforms; they are no longer required to leave these platforms to make purchases, creating convenience.
Companies Changing Strategies
Companies have started using social platforms such as Twitter, Facebook, and Instagram to reach their customers, and they are keen to build relationships with customers to increase sales. Research shows that the future will involve brands and companies creating personalized, engaging, and interactive products that target specific customers. This approach will encourage feedback and recommendations on improving products. Brands and marketers must, therefore, take advantage of social media platforms and build customer relationships. This will make them stay ahead of the game.
