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Apple introduces a live shopping experience for US-based customers

Apple has launched a Shop with a Specialist over Video service that will enable customers looking to purchase an iPhone to engage with the company’s retail team over video. This live shopping experience will only be available for US customers on Apple’s digital platform.

This is perhaps the latest move when a leading technology company has demonstrated confidence in social commerce. The likes of TikTok, Shopify, YouTube, and Pinterest have all launched a flurry of social commerce and live-stream shopping features over the last few months – as the sector continues to record positive growth in the US.

Through Apple’s new live shopping experience, consumers will be able to access expert advice and guidance from Apple specialists to help select the right iPhone model from the company’s range. Some of the latest devices on offer include the iPhone 14 and iPhone 14 Plus. In addition to discovering available devices, consumers will also be able to use this service to learn more about financing options, Trade-In offers, and more.

“We’re constantly innovating to deliver an even more personalized experience for our customers, meeting them where they are to deliver the best of Apple. With Shop with a Specialist over Video, our team members are excited to connect with customers and provide exceptional service as they learn about which iPhone best suits them,” said Karen Rasmussen, head of Apple Retail Online.

Shop with a Specialist over Video will be available between 7 am to 7 pm daily at apple.com/shop/buy-iPhone. There will be a provision for consumers to engage the specialists via chat or phone should the session be unavailable. The new program is somewhat similar to Today at Apple, which also connects consumers to Apple staff members so they can be assisted in selecting products and accessories.

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