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E-commerce live streams used to just be different marketing strategies that big brands implemented to increase their brand awareness or their social media followers. But

There’s a small village, three kilometers away from the Yiwu International Trade City in East China’s Zhejiang province, called Beixiazhu. You don’t have to know

Brands understand that the world of e-commerce is shifting as more and more shoppers rely on their favorite content creators to introduce them to new