Low back pain is one of the most common reasons why people miss work and seek medical attention. It’s also the main contributor to the overall burden of musculoskeletal disease with more than 570 million prevalent cases worldwide. In the US alone, 65 million Americans have reported a recent instance of back pain while 16 million adults (about 8% of all adults) suffer from persistent or chronic back pain that affects their everyday comfort and productivity.
While aging is certainly a contributing factor, lifestyle plays an increasing role. Lack of exercise can result in weak back and abdominal muscles that are unable to effectively support your weight. Improper posture and body mechanics while undertaking everyday tasks (e.g., driving or sitting for extended durations of time) can result in chronic back pain over time.
Bod Support is a US-based company that is at the forefront of providing lumbar support solutions to prevent chronic back pain. The company aims to help working professionals remain productive and comfortable while ensuring a strong, healthy, back. We talked to the company’s representative to learn more about their products and how they’re helping ensure a healthier working nation by preventing back pain.
What are the main products that your brand offers?
We believe in the power of prevention, and our mission is to keep your back pain-free using quality back supports and seat cushions. Our customers want reliable lumbar support products that are comfortable and easy to use, and we go out of our way to provide the highest quality products at competitive prices.
Who are your target audience(s)?
People who sit long hours for work:
Office, car, truck, and wheelchair. Sporting event stadiums, kayaking.
What’s the story behind your brand?
We believe everyone deserves to be productive at work while maintaining a comfortable bum all day long. Our work at Bod Support was inspired by the increasing cases of chronic back pain that are associated with long sitting hours. We want everyone to be comfortable and happy at work, and our lumbar support products provide a way to achieve just that.
What do you love most about your products?
Everyone at the company, our friends and family use our products daily. That says it all.
What core values are embedded into your products and work processes?
Our core values are the foundation of our company and guide us in everything we do. We strive to be a company of empathy, understanding that each of us has unique experiences and perspectives. We are patient and take the time to listen to and learn from each other and our customers. We have a desire to constantly improve and stay ahead of the curve. And we hold ourselves to the highest standard of integrity, operating with honesty, fairness, and respect for all. Together, these core values help us to create an environment of growth and success.