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Instagram’s New Feature: Downloadable Public Reels

Instagram has introduced a significant update that allows users worldwide to download publicly posted Reels. This feature, initially available only to U.S. users since June, is now accessible globally. Instagram head Adam Mosseri announced that users will download Reels with an Instagram watermark and the creator’s account name, similar to TikTok’s approach.

How It Works

Users will easily download a Reel by tapping the share button and selecting the download option. However, creators have the option to disable downloading for their Reels. This can be managed through the app’s settings under ‘Privacy’ and then ‘Reels and Remix’. 

Notably, if a Reel uses a licensed audio clip, the downloaded video will be silent, as only original audio tracks will be included in downloads.

Implications for Content Sharing

This update could lead to increased cross-platform sharing, particularly with platforms like TikTok. Despite the Instagram watermark, the ease of downloading and sharing content could see a rise in the redistribution of popular Instagram Reels on other platforms. 

However, it’s worth noting that TikTok’s algorithm may reduce the reach of posts with prominent branding, including the Instagram logo.

Adam Mosseri, in his broadcast channel on Instagram, emphasized the potential of this feature to enhance user experience and content sharing. 

He stated, “This new feature is part of our ongoing efforts to improve content accessibility and sharing on Instagram, providing users with more flexibility and creative freedom.”

This development marks a significant step in Instagram’s strategy to enhance user engagement and content versatility, potentially increasing the platform’s appeal to both creators and viewers.

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