Q4 is here, the busiest, loudest, most competitive season on Amazon. Prime deals, Black Friday, Cyber Monday, and a nonstop wave of holiday shoppers mean the stakes couldn’t be higher. Everyone’s fighting for attention. Everyone’s posting. Everyone’s trying to catch the surge.
But here’s the thing: opportunity is everywhere. The creators who win big in Q4 aren’t the ones filming random products on a whim. They’re the ones who go in with a plan.
That old advice, “just film what’s lying around,” might have worked in the early days, but it won’t get you through the madness of Q4. Not if you want serious commissions. Not if you want to build something sustainable.
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This isn’t about obsessing over every tiny detail. It’s about protecting your energy, picking winners, and avoiding the endless treadmill of low-ticket products that never yield a return.
As Ileane Smith said in one of our sessions:
“If the product doesn’t sell, it doesn’t matter how many videos you make.”
She’s right. Random uploads might feel productive, but they can quietly drain your time and motivation. And in Q4, those distractions are costly.
What Product Research Really Means
Product research is the process of analyzing which products are worth investing time in promoting. It means asking: Does this product have demand? Will it convert? Can it deliver meaningful commissions?
For Amazon influencers, this step is critical. Every video, carousel clip, or live stream is an investment. When you promote the wrong products, you’re not just wasting time; you’re draining energy and diluting trust with your audience.
The data backs this up:
- Over 55% of Amazon customers report that their purchasing decisions are influenced by social media creators. If you’re spotlighting the right products, you have a direct impact on buying behavior.
- Influencer-driven traffic converts at up to twice the rate of standard e-commerce traffic, with cart sizes averaging 60% larger. Picking poorly performing products means leaving this upside untapped.
- Q4 is Amazon’s busiest season, with Prime Deals, Black Friday, and holiday rushes. Competition spikes, algorithms prioritize freshness, and buyers shop across multiple markets, including the US, Canada, and the UK. Without smart product research, you get drowned out by influencers who came prepared.
Product research is what separates guesswork from strategy and hobbyists from earners.
What Influencers Often Get Wrong
Many creators start by filming what they already own. It’s easy and gets you going. But eventually, you hit a ceiling.
Low-value products bring low-value returns, no matter how many views you rack up. The shift from convenience to strategy is what separates hobbyists from high earners.
The other big trap? Shiny Object Syndrome. Altovise Pelzer nailed it when she said:
“That shiny object syndrome and energy leakage is so real as a content creator, especially working with Amazon and TikTok and alerts, trends, etc.”
It’s tempting to chase every hot new alert, but spreading your attention across too many products can kill focus and with it, revenue.
The Modern Product Research Checklist
Here’s the framework top earners are using right now. Treat this like a filter. If a product doesn’t pass most of these, it’s probably not worth your time.
- Know Your Category. Stay in your lane. Pick verticals where you have authority and passion. Audiences can smell inauthenticity.
- Sales Velocity. Don’t guess. Check Amazon Best Sellers, Movers & Shakers, or tools like Logie. Is it trending week to week? Is it in “hot deals” or “frequently bought together”? If not, skip it.
- Ratings & Reviews. Look for 4+ stars and solid review volume. But dig deeper: “frequently returned” tags or 1-star complaints about quality should be red flags.
- Deals & Promos. Q4 is deal season. Products with lightning deals, coupons, or stackable discounts convert at much higher rates.
As Ileane said: “Whenever I put up a story, it’s also a product that’s on deal… then you get people’s attention.”
- Carousel Placement. Check where the product sits. If it’s buried, it’ll be hard to gain traction. Upper carousel = visibility = clicks.
- International Availability. Can shoppers in Canada, the UK, or other countries purchase it? Q4 is global. Don’t miss those commissions.
- Know Your Numbers. Don’t just track views. Track conversions, CTR, and actual commissions per product. Double down on winners and cut losers fast.
Why Sales Velocity is important
If you only master one factor, make it sales velocity. Products that aren’t moving simply aren’t worth your energy. Amazon surfaces products with momentum, not those gathering dust.
Ask yourself:
- Is this product climbing Amazon’s category charts?
- Does it appear in Movers & Shakers or Lightning Deals?
- Are people still buzzing about it on TikTok or Instagram, or has the hype cooled off?
If the answers are weak, skip it. In Q4, time is money.
Tools That Save You Hours
Top earners don’t wing it; they use tools that streamline the research process:
- Amazon Best Sellers & Movers/Shakers: Fast Demand Checks.
- Logie Viral View historic trend analysis and insights.
- Deal trackers, Amazon + brand-driven coupons, and lightning deal alerts.
- Notion, Airtable, or Google Sheets to log weekly research and track performance.
Build a simple spreadsheet that logs product category, sales rank, reviews, deals, carousel placement, and eventual performance. Over time, you’ll spot which niches consistently work for you.
The Step-by-Step Research Process in Action
Here’s what it looks like in practice:
- Pick a category you know (e.g., beauty tech or home gadgets).
- Search bestsellers using Amazon + Viral View.
- Shortlist 3–5 products with strong ranks, good reviews, and active deals.
- Validate carousel and international availability.
- Scan for red flags, such as frequent returns or poor shipping.
- Create content and monitor performance (CTR, conversions, payouts).
- Document results, repeat, refine.
This is a system you can replicate and improve with every round.
Why Q4 Is Different
Q4 isn’t business as usual. It’s a whole different game:
- Amazon’s algorithm favors freshness. New, deal-driven content receives priority in carousels and search results.
- Competition explodes. Everyone’s filming, the margin for error shrinks.
- International buyers surge. Products available globally drive higher commissions.
- Affiliate stacking is no longer optional. Doubling up on Amazon + Logie maximizes every effort.
The upside? Q4 offers the biggest earnings potential of the year. The downside? Mistakes get costlier.
If I had to boil it down into one message: be intentional. Every product you feature in Q4 should pass your checklist and align with your brand. Don’t waste hours on products that don’t move.
And measure everything. As Altovise always says:
“You’ll know your numbers!”
Knowing your numbers means you stop chasing shiny objects and start compounding real results.
Conclusion
Q4 is where influencers separate themselves. Those who wing it with random products will stall. Those who adopt a structured, repeatable process will thrive.
The best products are those that strike the sweet spot: strong demand, positive reviews, visible placement, and high commission potential. Use the tools. Trust the process. Keep refining.
The opportunity is massive. Beat shiny object syndrome, know your numbers, and step confidently into the season with products that actually pay.
