What Amazon Influencers Are Doing, And What Works
Should you be spending hours perfecting thumbnails, scripting every word, or adding flashy edits to every video? According to Claire Shaner (aka Data Coach Claire), maybe not.
In her latest session, Claire shared surprising takeaways from her new Amazon Influencer survey, and let’s say, it was equal parts eye-opening and reassuring.
By the way, if you want to stay connected and know everything about social commerce and never miss a beat, join Logie today! Click here
Here’s what stood out:
- Thumbnails Might Be Overrated
Turns out, custom thumbnails don’t make much of a difference in your Amazon earnings. Some of the top earners are just using video stills, and it’s working. - Face or No Face? It’s Up to You
You don’t have to show your face in every video (or ever, honestly). Both approaches can work. What matters more? Having a system you can stick with. - The $5K Reality Check
If you’re aiming to hit $5,000/month, data shows it takes about 18 months. The ones getting there? They’re consistent, patient, and focused on building, not chasing overnight wins. - Biggest Mistake? Over-perfecting the Wrong Things
Claire put it best: “Don’t take too long on the wrong things.” Spending hours perfecting content for products that don’t matter? That’s the time you won’t get back. - Simplicity Wins
You don’t need fancy gear or complicated processes. The most successful influencers are running simple, repeatable systems. Think: routine > randomness.
And yep, Logie got a mention!
Survey respondents once again named Logie as their go-to third-party tool for growing earnings, not just because it’s trendy, but because the numbers speak for themselves.
Feeling curious about what else you might be overthinking or what the top 10% are doing differently? Hit the play button to catch the replay and get the full scoop from Claire, Ileane Smith, and fellow creators. You’ll walk away with clarity, smarter workflows, and maybe a little sigh of relief.