If you’ve seen a surprise bump in affiliate commissions from the UK or Canada lately, you’re not imagining things.
A quiet shift is taking place, one that’s already turning into a revenue goldmine for Amazon influencers who act fast.
In 2025, Amazon’s global expansion and updated storefront tools have made it easier than ever to go international.
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While the U.S. space is highly saturated, other markets like the UK and Canada are still wide open, and creators who get in early are cashing in big.
Let’s unpack what’s driving this momentum, why it’s relevant, and how you can scale your international storefronts without losing focus on your U.S. audience.
Why Global Storefronts Are the Next Big Play
1. Your audience is already international.
Instagram, TikTok, and YouTube don’t stop at the U.S. border. Many creators are getting thousands of views from outside the States, but without geo-optimised links, those clicks convert into nothing.
2. Amazon is making international easier.
Gone are the days of logging into multiple accounts and juggling dozens of affiliate tags. Amazon’s new global management tools, especially the Site List, streamline link building and storefront updates.
3. The U.S. market is crowded.
Ad saturation, fierce competition, and shifting carousel visibility have made it harder to dominate in the U.S. Smart creators are diversifying their storefronts to reduce volatility and unlock new revenue streams.
4. Early adopters are seeing real returns.
Many power users report that UK and CA commissions now make up 30–35% of their total affiliate revenue. The numbers don’t lie, and neither do the success stories.
“Right Now, Because Amazon Influencer Program Isn’t As Hot In
Canada And In The Uk, We’re Enjoying The Same Type Of Benefit That Those Sellers Had In The 1st Days Before It Became Very Popular.” Ehud Segev
The shift is real. What used to be spare change is now turning into a significant revenue stream. What’s changed? Tools, timing, and targeting.
The Tools: What Amazon Has Rolled Out
Amazon’s recent upgrades allow you to:
- Manage all your storefronts from one dashboard.
- No more hopping between US, UK, CA, and DE logins.
- Sync your product lists across regions.
- Update a carousel once it has been reflected on all storefronts.
- Auto-localise your links.
Pro tip: “Set up your UK and CA lists
before traffic spikes. You don’t want to miss easy wins from geo-aware shoppers.” Ileane Smith
Step-by-Step: How Top Creators Are Winning Internationally
Here’s what high-performing creators are doing to expand globally without burning out:
1. Audit & Consolidate
Use Amazon’s new dashboard and Site List to consolidate tags and storefronts. Double-check your top-converting products have matching ASINs in each region.
2. Localize Content
Don’t reuse your US picks. Tailor product choices to fit UK/CA needs, different seasons, currency, and language (favourite vs. favorite).
Add localized titles, captions, hashtags, yes, international SEO matters.
3. Maintain Upload Discipline
Upload content regularly to UK/CA storefronts. Amazon’s algorithm rewards consistency.
Batch-schedule your videos and carousels across marketplaces.
4. Track Geo-Clicks & Optimize
Use analytics tools to spot which countries are clicking. If Australia, Germany, or France pop up build for them too.
Promote region-specific links in bios, stories, and pinned comments.
5. Test Local Offers
Try exclusive deals and seasonal content for international markets.
Example: UK winter fashion, Canadian Black Friday deals, or even Mother’s Day campaigns (which are celebrated at different times!).
“I started seeing UK commissions
coming in just two weeks after uploading my US bestsellers. Now, I get nearly a third of my revenue from international traffic.” Nicole Bateman
What Influencers Might Be Wondering
Let’s answer the questions many creators are asking right now:
Do I need to create different content?
Not always. Start by duplicating your best U.S. content, then tweak language, spellings, or context for regional relevance.
Are the commissions as good internationally?
Yes. In some cases, commissions are better due to lower competition and higher visibility.
What if I don’t have a big UK or Canadian audience?
You might have more than you think. Check your geo-traffic in your analytics. Even a small base can become highly profitable if properly served.
Key Takeaways
- The international affiliate opportunity is wide open, but it won’t be forever.
- Amazon’s tools make it easier than ever to go global.
- Early adopters are seeing real income spikes, especially from the UK and Canada.
- The right tools, strategy, and mindset will help you scale your brand internationally with confidence.
The creators who win this game are the ones who act fast. Here’s what to do:
- Audit your current storefronts and create UK/CA versions
- Set up geo-linking with tools like Logie
- Batch-upload your best content
- Optimize your product picks for each region
- Track, learn, and scale
