Amazon’s Latest Updates: What Top Creators Really Think

Amazon just dropped a handful of updates that could reshape how creators discover, tag, and convert, especially if you’re juggling a blog, a storefront, and short-form video. 

In this community session, seasoned voices like Ileane Smith, Carrie, Heather, Ehud Segev, Altovise Pelzer, Stephanie Faith, Lane (DadReviews), Sandy, and Roxy compared notes on what’s useful versus what’s just shiny. 

Below, you’ll get the distilled playbook: where to save time (hello, Visual Matches), why Storefronts for Amazon Associates might be the biggest shift yet, how to nail FTC disclosures without stress, and a balanced plan for 10–30s videos that still respect depth and conversion. 

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1) Visual Matches

What it is: Auto-tags items in your photos.

Creator pulse:

• Heather liked the speed she picked up most products in her image.
• Carrie felt it still “misses the mark” at times.

Takeaway for you:

• Treat it as a starter, not the final pass. Let Visual Matches pick up the bulk, then manually review tags for accuracy and prioritization.
• Use it to accelerate batch uploads; you’ll still keep creative control.

“It saved me time by picking up all my products even when I didn’t want to tag every one.” Heather

2) Storefronts Coming to Amazon Associates

Why creators are buzzing:

• Ehud Segev called it a paradigm shift: a bridge between bloggers and influencers.
• Altovise Pelzer sees embedded storefronts on blogs as the killer move for your curated shop, right inside your site.

What this could mean for you:

• Unify your ecosystem: blog ➝ storefront ➝ social, less friction, better continuity.
• Own the audience: embed storefronts to keep shoppers in your domain longer.
• Differentiate: niche storefronts (e.g., “Travel carry-on essentials,” “Small kitchen power picks”) convert better than generic lists.

Action ideas:

• Map your top 3 content pillars to storefront collections.
• Draft two embed placements on your site (sidebar + in-article).
• Create “Editor’s Notes” blurbs for each collection to add trust and context.

3) Disclosures: Do it right, do it first

Stephanie Faith’s reminder: FTC compliance isn’t optional.

Lane (DadReviews) playbook: clear, upfront language in both video + caption, backed by automation.

Quick compliance checklist:

• Put disclosure at the start of captions/posts—don’t bury it.
• Use plain language (e.g., “I earn from qualifying purchases”).
• Keep consistent macros/templates in your scheduler to avoid misses.
• Mirror the disclosure in video VO or on-screen text when feasible.

4) The 10–30 Second Video Debate

Sandy questions whether ultra-short can deliver real value.

Roxy backs short-form’s selling power.

Ehud & Lane: Remember, Amazon cares about conversion.

How to win:

• Think “portfolio”:
• Shorts (10–30s) for hooks, quick answers, product teases, and retargeting.
• Longer videos (45–120s+) for demos, comparisons, FAQs, and objections.
• Test two variants per product: a short hook + a deeper explainer.
• Use end-cards or pinned comments to guide viewers to the next step (your storefront or long-form review).

5) Your 7-Step Action Plan

Pilot Visual Matches on 10 images; measure time saved vs manual tagging.

• Draft 3 storefront collections mapped to your top content pillars.
• Plan two blog embed spots and create a simple storefront block layout.
• Standardize your disclosure (copy + on-screen format) and set automation rules.
• Create a two-video set for each hero product, featuring a short hook and a deeper explainer.
• Track conversion paths (short ➝ long ➝ storefront) and prune what doesn’t move the needle.

Review weekly: what converted, what didn’t, and what to duplicate next.

This session was all signal, no fluff: hands-on reactions from creators who test, learn, and adapt fast. 

If you’re optimizing for speed, compliance, and conversion, you’ll pick up at least three ideas you can ship this week.

Watch the full replay to hear the nuances, examples, and hot takes straight from Ileane Smith, Carrie, Heather, Ehud Segev, Altovise Pelzer, Stephanie Faith, Lane (DadReviews), Sandy, and Roxy.