Pinterest has released its first-ever annual color palette, aptly named the “Pinterest Palette.” Inspired by the platform’s 2024 trends, this innovative palette marks a significant step in Pinterest’s journey as a trendsetter and creative influencer. 

The palette includes a range of colors like Gummy Pink, Moss Green, and Mocha Brown, reflecting the diverse and dynamic nature of the trends emerging on Pinterest.

The Process Behind the Palette

Pinterest’s internal creative team, the House of Creative, analyzed the 2024 trends from Pinterest Predicts, focusing specifically on color-related search terms. They extracted the most persistent hues from these trending keywords, ensuring the palette is deeply rooted in user interests and preferences. 

Additionally, the team delved into the cultural zeitgeist, exploring various domains like fashion, interior design, and graphic design to align Pinterest’s data with macro industry color trends.

Meet the Colors of 2024

The Pinterest Palette for 2024 is a vibrant mix of nature-inspired and culturally relevant tones. Here’s a glimpse into the colors and the inspiration behind them:

1. Desert Orange is a rich, bright, warm hue inspired by rust-like trends such as Dirt Flirts and Jazz Revival.
2. Gummy Pink: A dusty pink and bold blush blend, drawing from trends like Kitschens and Melty Mashups.
3. Aqua Blue: An aquatic-inspired blue reminiscent of the deep sea and influenced by trends like Be Jelly and Blue Beauty.
4. Moss Green: A mix of dark olive and lime green, inspired by trends like Aquatecture and Tropic Like It’s Hot.
5. Mocha Brown: A deep caramel meets greyish brown, drawing inspiration from trends like Cafécore and Western Gothic.

Utilizing the Palette

The Pinterest Palette is more than just a set of colors; it’s a tool for creators, brands, and designers to inform their creative assets, product assortments, and seasonal color palettes. With an annual refresh aligned with the trend report launch, the palette guides you to stay ahead in the ever-changing world of design and aesthetics.

By blending data-driven insights with cultural trends, Pinterest is not only influencing the color choices of its users but also shaping the broader design and aesthetic landscape. As we enter 2024, the Pinterest Palette is a beacon of inspiration for creators and brands alike.

Pinterest has recently rolled out an improved version of its Business Manager, marking a significant update aligning its capabilities with major platforms like Meta and TikTok. 

This enhancement is a game-changer for brands, agencies, and social media managers, offering tools to streamline collaboration and amplify content. Here’s a comprehensive look at what this update entails and its implications for the digital marketing landscape.

Key Features of the Updated Business Manager

1. Asset Creation and Sharing: Users can now create and share assets more efficiently, including ad accounts and profiles. This feature simplifies managing and distributing marketing materials across teams and partners.

2. Inviting Employees and Partners: The updated Business Manager allows for seamless invitation of employees and partners into the platform. This integration facilitates collaboration, making collaborating easier for teams on Pinterest-related projects.

3. Permission Assignments: Assigning specific permissions to employees and partners is now more streamlined. This ensures that team members have the appropriate level of access to the Business Manager, enhancing security and operational efficiency.

Aligning with Industry Standards

This long-awaited update aligns Pinterest’s Business Manager with the capabilities of other major social media platforms’ business management tools. Lindsey Gamble, a notable figure in the social media space, highlights this advancement on Threads, stating, 

“Pinterest now has similar capabilities to Meta and TikTok’s Business Managers, making it easier for brands/agencies to collaborate.”

One of the most significant implications of this update is the potential for increased paid media amplification of Pinterest creator content. With these enhanced tools, brands and agencies can more effectively promote and elevate content on the platform, leading to greater visibility and engagement.

Pinterest’s improved Business Manager is pivotal for social media managers, brands, and agencies. It streamlines collaboration and content management and opens up new opportunities for content amplification and engagement. As digital marketing evolves, tools like Pinterest’s Business Manager are crucial in helping brands maximize their online presence and impact.