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Elevating Brand Stories: The Rise of Vertical Video Ads on X

By
Betonsky N.
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0

Initially renowned for its concise character count, X is evolving into a video-first platform. With video now a part of over four in five user sessions and a 35% year-over-year growth in video views, Twitter is capitalizing on this trend by introducing Vertical Video Ads. This new format offers a full-screen, sound-on advertising experience, tapping into Twitter’s fastest-growing video surface.

Reaching Passionate Audiences:

Over 100 million users engage with vertical video on Twitter daily, accounting for more than 20% of total platform usage. Vertical video connects the community with their passions, including sports, music, entertainment, and news. This presents a golden opportunity for advertisers to reach audiences amidst contextually rich content.

Engagement and Incremental Reach:

Vertical Video Ads have emerged as Twitter’s most engaging ad format. They deliver high-quality views, with users seven times more likely to interact with these ads than those on the Home Timeline. Advertisers can also drive website visits with a call-to-action button that appears after just one second of video play.

First-Mover Advantage for Businesses:

Businesses of all sizes can gain a competitive edge by adopting Vertical Video Ads early. Early adopters have seen lower CPMs on average compared to ads in the Home Timeline. This cost-effectiveness makes it an ideal time to test the effectiveness of this new ad surface.

Brand Suitability with Integral Ad Science:

Twitter has expanded its partnership with Integral Ad Science (IAS) to offer pre-screened, brand-suitable vertical video inventory in the US. This pre-screening aligns with the GARM framework, giving advertisers control over their ad placements. 

During beta testing, Twitter delivered zero brand safety floor violations and 100% suitability across campaigns measured by IAS.

IAS’s post-bid Brand Safety and Suitability Measurement product is now available in Australia, Canada, New Zealand, and the United Kingdom. This expansion underscores Twitter’s commitment to brand safety and suitability.

Vertical Video Ads on Twitter offer a unique blend of storytelling, scale, and brand suitability. By integrating IAS’s solutions, advertisers can now captivate their audiences on Twitter while benefiting from brand-safe incremental reach. This development marks a significant step in Twitter’s evolution as a video-first platform, offering new avenues for engaging storytelling and effective advertising.

Transform Your YouTube Strategy with Cutting-Edge 2024 Features!

By
Betonsky N.
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0

YouTube has rolled out a series of exciting updates, marking a significant leap in content creation and audience engagement. These features are set to redefine the creator experience on the platform, offering innovative tools and insights that cater to the evolving needs of both creators and viewers.

1. Research Tab Improvements on Desktop

The Research Tab on the desktop has undergone a major transformation, becoming more intuitive and user-friendly. This enhancement is a boon for creators, providing valuable insights into trending topics and viewer preferences. 

It empowers you to align your content with what your audience is actively searching for, ensuring your videos are both relevant and engaging.

2. Top Community Clips:

YouTube’s ‘Top Community Clips’ feature is a testament to the platform’s commitment to community engagement. This tool lets creators showcase standout clips from their community, fostering a deeper connection with viewers. 

It’s a unique way to highlight viewer contributions, transforming your channel into a vibrant, interactive community space.

3. Improved Playlist Analytics:

Understanding viewer interactions with playlists is crucial for content strategy. The enhanced playlist analytics offer a detailed view of this interaction, helping creators optimize their playlists for increased watch time and improved content visibility. 

This feature is a powerful asset for fine-tuning your approach to playlist curation.

4. Scheduling Members-Only Videos:

To enhance channel membership value, YouTube now enables the scheduling of members-only videos. This feature adds an exclusive layer to your content strategy, allowing you to offer special content to your most loyal viewers. 

It’s an effective way to build a dedicated community and provide unique, tailored experiences to your subscribers.

The 2024 updates from YouTube indicate the platform’s dedication to enhancing the creator and viewer experience. From advanced research tools to community-focused features and in-depth analytics, these new additions are designed to support creators in producing content that resonates with their audience and fosters channel growth. 

As YouTube continues to evolve, adapting to and leveraging these features will be crucial for creators looking to excel in the dynamic world of digital content.

Empowering Black Creativity: TikTok’s Tribute to Visionary Voices and Entrepreneurs

By
Betonsky N.
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0

In an age where social platforms hold the power to amplify voices and foster communities, TikTok stands out in its celebration of black history, not just for a month but throughout the year.

The platform’s dedication to lifting black voices is a testament to the vibrant and influential #BlackTikTok community that continues to shape creativity and drive change across multiple industries.

Visionary Voices Recognized

This Black History Month, TikTok is proud to unveil the 2024 #BlackTikTok Visionary Voices list. This prestigious roster honors black creators, entrepreneurs, and industry disruptors who have positively impacted the platform and beyond.

Their creative endeavors span across fields such as beauty, education, health, fashion, food, music, and activism, forging new paths and inspiring a generation.

In the Limelight: Industry Innovators

Each creator has a unique story that resonates with millions of people. Aliyah’s Interlude merges music with fashion, creating the “Aliyahcore” trend, while Taylor Lindsay-Noel’s journey from a gymnastics prodigy to a paralysis survivor and now a change advocate has been nothing short of inspirational.

Ms. Hassan, through her teacher outfit videos, empowers educators with style and pedagogy, and Daven Gates shares his culinary passion to support mental health awareness. These stories only scratch the surface of the profound influence these creators have.

Small Businesses Taking Center Stage

TikTok’s celebration extends to black-owned small businesses that have thrived despite the challenges. From Lorvae Eyewear’s fashionable statement to Pochi Goods’ innovative take on everyday accessories and Realm Candles’ vegan, handmade products, these entrepreneurs showcase the spirit of innovation and determination.

Celebratory events and initiatives

A series of in-app initiatives and real-life events mark the month’s celebrations. The #ShopBlack program features black-owned businesses, while the in-app livestream events and #BlackMusic playlists engage users with cultural and creative content.

The Visionary Voices Black Hollywood Brunch and partnerships for exclusive movie screenings highlight TikTok’s commitment to integrating online influence with tangible experiences.

Artistic Homage to Black History

A commissioned mural by artist Fabian Williams in Atlanta is set to be unveiled, symbolizing black liberation and joy. This artistic initiative pays homage to the historical and modern-day achievements of black creatives.

The Innovate Together TikTok Grant Program, in partnership with Black Girl Ventures, reflects TikTok’s continued investment in the black community. By providing financial support and mentorship, TikTok empowers entrepreneurs to grow their businesses and create content that resonates with their audience.

Big Screen, Bigger Impact

In a groundbreaking initiative, TikTok takes the #BlackTikTok Visionary Voices to the cinema. Partnering with Screenvision Media, this move spotlights these inspiring figures on screens across the nation, bringing the influence of digital creation to traditional media.

TikTok’s internal employee resource group, BLXCK, plays a pivotal role in promoting an inclusive company culture. By highlighting the stories of #BlackTikTok employees and organizing celebrations, TikTok fosters a workspace that values and uplifts black voices.

As TikTok continues to celebrate the excellence of #BlackTikTok this month and beyond, the platform encourages users to follow the journey, engage with the content, and partake in the celebration of black excellence that reverberates far beyond the confines of the app.

Revolutionize Your Pinterest Sales: Mastering Product Feed Optimization

By
Betonsky N.
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0

Selling products on Pinterest just got more efficient. The platform has shared invaluable tips for optimizing your product feed, ensuring your products stand out to more shoppers, thereby enhancing your campaign performance. 

This comprehensive guide delves into the importance of a well-maintained product feed, which is crucial for powering lower funnel tools like product Pins and shopping ads.

Metadata: The Key to Targeted Visibility

Your product feed’s metadata, encompassing title, description, price, and category, is pivotal. Pinterest uses this metadata to target your product Pins to the most interested audience. The more detailed and specific your metadata, the more effectively Pinterest can target potential shoppers. 

For instance, a desk lamp’s metadata should include detailed information like power source, color, and price, aiding Pinterest in accurately targeting your product Pins.

Enhancing Discoverability with Keywords

Incorporating meaningful keywords in your titles and descriptions is crucial for improving discoverability. A mix of broad and exact words and phrases can trigger more queries, helping your ads or Pins appear in more searches and feeds. 

This strategy enhances visibility to both specific searchers and casual browsers in your product category.

Optimal Product Groupings

Product groupings, though not visible to shoppers, significantly impact how products are shown. Tagging your products into detailed categories and subcategories helps score higher in relevant searches and shopping categories. 

For example, headphones should be categorized under Electronics > Audio > Audio Components > Headphones and headsets > Headphones, ensuring more precise targeting and potentially impacting checkout propensity.

Streamlining Shopper Experience

Organizing products within your Pinterest profile should mimic a well-arranged physical store. Product groups, akin to shop departments, should be clearly defined, making it easy for shoppers to find what they want. 

This organization not only improves the shopping experience but also aids in efficient campaign measurement.

While your feed’s metadata is a crucial signal for Pinterest’s recommendations and targeting, it’s advisable to avoid adding your targeting restrictions in shopping campaigns. Letting Pinterest’s algorithms work their magic without additional restrictions can enhance reach and effectiveness.

With these tips, you’re set to refine your product feed. Check your data sources on Pinterest catalogs and start optimizing your connected feeds. For additional insights, consider checking your feed health score with a Pinterest representative.

Optimizing your product feed on Pinterest is a strategic move that can significantly boost your brand’s visibility and sales performance. By fine-tuning metadata, enhancing discoverability through keywords, perfecting product groupings, and avoiding unnecessary targeting restrictions, you can leverage Pinterest’s powerful platform to its fullest potential.

Connecting Hearts and Streams: YouTube’s Super Chat Likes

By
Betonsky N.
-
0

In a digital landscape constantly shimmering with innovation, YouTube has unfurled yet another feature that promises to redefine viewer engagement. On January 25, 2024, the platform announced an experimental feature that allows viewers to “like” Super Chat messages during live streams and Premieres. 

This seemingly simple addition is poised to weave a new interaction thread into YouTube’s live-streaming experience.

Super Chat Likes

Super Chat has long been a staple of YouTube’s live streaming, offering viewers a way to highlight their messages for a fee. With the introduction of “likes” for these messages, there’s an added layer of interactivity. 

Only a select group of users can like Super Chats during this experimental phase, but a broader rollout is on the horizon. This feature brings a new dynamic to live streams, allowing viewers to watch and actively participate in shaping the conversation.

The Impact on Viewer Engagement

The ability to like Super Chats transforms the viewer experience from passive watching to active engagement. Imagine a live stream where viewers are not just spectators but participants, voting with their likes to elevate the messages they resonate with. 

This interactive feature fosters a sense of community and collective decision-making, making the livestream a more vibrant and engaging space for everyone involved.

Effects on Creators and Monetization

For creators, the Super Chat likes feature opens up new possibilities. As viewers become more engaged, the likelihood of purchasing Super Chats could increase, potentially boosting the creator’s revenue. 

Moreover, instant likes feedback gives creators real-time insights into what their audience values, enabling them to tailor their content more effectively during live interactions.

Intriguingly, the likes on Super Chats vanish once the livestream ends. This aspect adds a unique flavor to the live experience – what happens in the stream stays in the stream. This transience creates a sense of urgency and exclusivity, making each live interaction a once-in-a-lifetime experience that can’t be replicated or revisited.

As we peer into the future of live streaming on YouTube, this feature hints at a more interactive and engaging landscape. It raises questions and possibilities: What other interactive features might YouTube introduce? How will this change the way creators plan their live content? The potential for growth and innovation in live streaming seems boundless.

YouTube’s journey is one of constant evolution, and this new feature is a testament to its commitment to enhancing creator-viewer interaction. As the platform grows, it challenges creators and viewers to adapt and embrace these changes. 

In doing so, they’re not just participating in a platform; they’re actively shaping the future of digital engagement. The story of YouTube and its community is ongoing, and each update adds a new chapter filled with opportunities for deeper connections and more meaningful interactions.

TikTok’s Commitment to Election Integrity in 2024: A Comprehensive Overview

By
Betonsky N.
-
0

In today’s digital age, the role of social media in shaping political landscapes is undeniable. As we approach a pivotal election year with over 2 billion people across 50 countries set to vote, TikTok’s proactive measures to safeguard the democratic process are not just commendable; they are crucial. 

Suzy Loftus, Head of USDS Trust and Safety at TikTok, has outlined a comprehensive strategy that resonates deeply with the need for a balanced and safe digital space during these significant times.

Bridging the Gap with Trusted Information

TikTok’s collaboration with electoral commissions and fact-checking organizations to build Election Centers is a game-changer. These centers, which reached over 55 million people globally in 2023, are a beacon of reliable information in an era often clouded by misinformation. 

The upcoming US Elections Center, in partnership with Democracy Works, is set to be a vital resource for TikTok’s vast US community, providing accurate voting information. This initiative is a breath of fresh air, especially considering past elections where the spread of misinformation on social media platforms had tangible impacts on voter perceptions.

The Critical Role of Media Literacy

TikTok’s focus on media literacy and misinformation campaigns is a testament to the platform’s understanding of the power of informed decision-making. The efforts to educate users about misinformation and AI-generated content are necessary, given how past elections have been influenced by unchecked information on social media. 

It’s a step towards empowering users to discern fact from fiction, a skill crucial in today’s digital world. The dedication of thousands of trust and safety professionals at TikTok to enforce Community Guidelines is a robust defense against the surge of misinformation and covert operations often seen during elections. 

This commitment to content moderation is a significant stride towards maintaining the integrity of the platform, reflecting on lessons learned from previous elections where social media played a pivotal role in shaping public opinion.

Countering Misinformation and Covert Operations

TikTok’s strategy to counter misinformation through media literacy and specialized moderators, along with its vigilance against covert influence operations, is a clear indication of the platform’s commitment to transparency and accountability. 

The proactive measures TikTok has taken to tackle misleading AI-generated content, including the requirement for creators to label realistic AIGC, is a forward-thinking approach. It acknowledges the evolving landscape of digital content and its potential impact on public opinion, a concern that has grown in relevance since the last few election cycles.

TikTok’s decision to not allow paid political advertising and to apply nuanced policies to political and news accounts is a bold move. It shows an understanding of the delicate balance needed in political discourse and the responsibility social media platforms have in fostering a healthy democratic environment.

As we’ve seen in past elections, the role of social media can be double-edged, but TikTok’s approach offers hope for a more informed, fair, and safe digital environment for political discourse. It’s a reminder that at the heart of all technological advancements and strategies, the human aspect – our right to fair and unbiased information – must remain the guiding principle.

Meta’s New Update in the EU: Empowering Users with More Control

By
Betonsky N.
-
0

Meta has recently announced a groundbreaking update to transform the digital landscape for users in the European Union (EU), European Economic Area (EEA), and Switzerland. This significant shift towards digital privacy and autonomy aligns with the upcoming enforcement of the Digital Markets Act (DMA) in March 2024. 

It’s a move that empowers users with unprecedented control over their interactions across Meta’s platforms, including the widely used Facebook and Instagram.

Enhanced User Choices on Facebook and Instagram

Imagine having the power to dictate how your personal information is shared between Facebook and Instagram. This is now a reality, thanks to Meta’s update. Users with interconnected accounts can maintain this linked experience or manage their accounts separately. 

This decision is a new frontier in digital privacy, offering users significant control over their data. Users now have the option to continue using Messenger with their Facebook account or to opt for a standalone Messenger account. 

This change caters to those seeking a more private communication experience, allowing users to converse without integrating their Facebook account information.

Tailoring Experiences in Facebook Marketplace and Gaming

Meta’s update extends to Facebook Marketplace and Gaming, where users can now choose how much of their Facebook information is utilized in these services. In the Marketplace, this choice influences how buyers and sellers communicate, while in Gaming, it affects the availability of features like multiplayer games and personalized suggestions.

Introducing an Ad-Free Subscription Service

In response to user feedback, Meta has introduced a subscription service for an ad-free experience on Instagram and Facebook. Launched in November 2023, this service ensures that subscribers’ information is not used for ad targeting, marking a significant step towards enhanced digital privacy.

In preparation for the DMA, the platform has assembled a cross-functional team dedicated to ensuring compliance across its family of apps. This initiative highlights Meta’s commitment to adapting its products to meet regulatory standards and to prioritize user privacy and choice.

Meta’s latest update is not just a compliance measure but a testament to the evolving digital era, where user empowerment and privacy are at the forefront. As these changes are implemented, they represent a new era of user autonomy in the digital landscape, setting a precedent for privacy and autonomy in the tech industry. This update is a welcome change for users, offering more control and a more personalized digital experience.

TikTok Enhances Accessibility with New Dynamic Text Size Options

By
Betonsky N.
-
0

TikTok has announced a significant update aimed at enhancing accessibility on its platform. The popular social media app is introducing new dynamic text size options, as revealed in a recent tweet by TikTok Communications. 

This update is a part of TikTok’s ongoing efforts to meet the diverse needs of its community and make the platform more user-friendly for everyone.

TikTok’s New Dynamic Text Size Options

Introducing dynamic text size options is a step forward in making TikTok more accessible, especially for users with visual impairments. 

This feature allows users to adjust the text size in the app according to their preferences, ensuring that everyone can comfortably read and interact with content.

How to Access the Feature

To utilize this new feature, users can go to the display settings in the TikTok app. Here, they will find options to customize the text size to suit their viewing needs. This customization enhances the user experience, making the app more inclusive and considerate of individual requirements.

TikTok acknowledges the importance of inclusivity in social media by introducing dynamic text size options. This update benefits users who require larger text for better readability and improves the overall user experience, making the app more appealing and accessible to a broader audience.

TikTok’s launch of this feature highlights the platform’s commitment to responding to community feedback and continuously improving the user experience. It shows that TikTok is attentive to the needs of its diverse user base and is willing to implement changes that enhance accessibility and usability.

As TikTok continues to evolve and introduce user-centric features, it reinforces its position as a platform that values and responds to its community’s needs.

Revolutionizing Creative Expression: Exploring Amazon Fire TV’s AI Art Feature

By
Betonsky N.
-
0

Amazon’s latest innovation, the AI Art feature on Fire TV, is a groundbreaking development that merges artificial intelligence with creative expression, transforming how we interact with our home entertainment systems. 

This feature, which aligns seamlessly with the ethos of Logie.ai, where we embrace and leverage cutting-edge technology for content creation, marks a significant leap in the realm of AI-driven artistry.

Transforming TV Screens into Canvases

The AI Art feature on Fire TV is a testament to the evolving capabilities of AI in understanding and executing creative tasks. Users can now create unique artwork by simply giving voice commands to Alexa. Imagine asking, “Alexa, create a background of a medieval castle on Mars,” and watching your TV screen come alive with AI-generated art. 

This feature utilizes the Titan Image Generator model, allowing for various artistic styles, from pixel art to watercolor, offering a personalized touch to each creation.

Personalization at Its Core

What makes this feature stand out is the level of personalization it offers. Users can choose from various art styles to modify their creations, making each piece theirs. 

Once satisfied, these artworks can be set as backgrounds on Fire TV or saved to Amazon Photos accounts, integrating personal art into everyday life.

Redefining Home Entertainment

The introduction of AI Art on Fire TV goes beyond just an additional feature; it redefines the role of television in our homes. No longer just a medium for passive consumption, TVs are now interactive platforms where imagination can be visualized. 

This aligns perfectly with Logie.ai’s vision of harnessing technology to enhance creativity and engagement.

A Step into the Future of AI and Creativity

AI Art on Fire TV is more than just a technological novelty; it’s a glimpse into the future, where AI assists in creative processes, making art more accessible and personalized. It’s a celebration of how technology can enhance human creativity, a principle that we at Logie.ai hold in high regard.

As we explore the intersection of technology and creativity, features like AI Art on Fire TV are milestones in this journey. They provide new tools for creative expression and inspire us at Logie.ai to continually innovate and push the boundaries of what’s possible in content creation and digital artistry.

Exciting New Features Coming Soon to TikTok

By
Betonsky N.
-
0

TikTok, the popular short-form video platform, is set to introduce a range of new features that promise to enhance user experience and content versatility. 

Currently in the experimental phase, these updates are stirring up excitement among the TikTok community. Let’s delve into what these features entail and how they could transform how users interact with the app.

Edit Post Button: A Much-Needed Relief for Content Creators

Until now, TikTok users facing the common issue of typos or errors in their video captions had no option but to delete and re-upload their content. This process was time-consuming and frustrating, especially if the video had already garnered significant engagement.

The introduction of an ‘Edit Post’ button is a game-changer. This feature allows users to correct typos or change their captions after posting. It’s a simple yet impactful improvement that saves time and preserves the engagement and views accumulated by the video.

Save Videos Without Watermark: Expanding Content Reach

Presently, saving and sharing TikTok videos outside the platform includes a watermark, which can be a deterrent for repurposing content on other social media platforms.

The ability to save videos without a watermark is a significant step towards content fluidity. Creators can now seamlessly repurpose their TikTok videos for other platforms like Instagram, Twitter, or Facebook without the distracting watermark. 

This feature not only aids in maintaining the aesthetic quality of the content but also enhances the brand consistency for active creators across multiple platforms.

Auto Scroll Mode: Enhancing User Convenience

In today’s fast-paced world, multitasking has become a norm. Recognizing this, TikTok is experimenting with an ‘Auto Scroll’ mode.

This feature automatically allows videos to play one after the other without manual intervention. It’s particularly useful when users are occupied with other tasks and prefer a hands-free experience. 

Whether cooking, exercising, or relaxing, the Auto Scroll mode ensures a continuous and uninterrupted entertainment flow.

These new features reflect TikTok’s commitment to improving user experience and content versatility. 

TikTok is poised to maintain its position as a leading platform in the social media landscape by addressing common user pain points and enhancing convenience. 

As these features roll out, they are expected to bring a fresh wave of creativity and user engagement, further solidifying TikTok’s influence in the digital world.

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