Meta is set to revolutionize the augmented reality (AR) landscape with the introduction of its first “true” AR glasses, internally known as Project Orion. This reveal is anticipated to occur at Meta’s annual Connect conference, a gathering that draws developers from around the globe. The unveiling of Orion marks a significant milestone in Meta’s journey into AR, showcasing years of dedicated research and development.
Behind the Scenes: Development and Expectations
Project Orion is a testament to the company’s commitment to pushing the boundaries of AR technology. Sources familiar with the project’s development highlight the internal momentum and pressure to deliver a high-caliber demonstration at the Connect conference.
This initiative is spearheaded by Meta’s Reality Labs division, a hub for innovation in AR, virtual reality, and the broader metaverse.
Although the AR glasses won’t be immediately available for public purchase post-reveal, a select group of Meta employees has had the privilege of experimenting with advanced prototypes. These trials are pivotal for garnering industry excitement and showcasing the potential of Meta’s AR technology.
The Orion project, distinct from Meta’s existing Ray-Ban smart glasses and Quest headsets, signifies a leap toward a more immersive digital experience.
Strategic Vision and Roadmap
Under the leadership of Andrew Bosworth, Meta’s chief technology officer, and the close oversight of CEO Mark Zuckerberg, Reality Labs is at the forefront of this technological evolution.
The development of Orion is part of Meta’s broader strategy to establish a foothold in the wearables and hardware market, with ambitious plans for a consumer release targeted for a future date. Despite the high production costs, Meta’s vision for AR glasses reflects a commitment to pioneering an advanced wearable ecosystem.
Meta’s foray into augmented reality with Project Orion represents a bold step forward in the convergence of technology and daily life. As the tech community eagerly awaits the official unveiling, the implications of Meta’s AR glasses extend far beyond the realm of wearables, promising to redefine our interaction with the digital world.
The digital landscape is evolving at an unprecedented pace, and with it, the realm of creator marketing is undergoing significant transformations. In 2024 several key trends are set to redefine the influencer marketing ecosystem, shaping a more dynamic, authentic, and impactful marketing strategy for brands and creators alike.
1. The Rise of UGC Creators: From Hobbyists to Professionals
User-generated content (UGC) has transitioned from a casual pastime to a professional career path, thanks to the pandemic’s push towards digital content consumption. Brands, adapting to lockdown restrictions, have fueled a surge in demand for high-quality, on-brand content, particularly in short-form video on platforms like TikTok and Instagram Reels.
This demand has given birth to a new breed of creators: UGC Creators. These individuals specialize in crafting engaging content for brands, revolutionizing content creation beyond traditional production shoots. Unlike traditional influencers, UGC creators are valued for their content creation skills rather than their follower count, making this career path accessible with low entry barriers.
2. Authenticity Triumphs Over Polished Content
In a shift away from polished, curated content, consumers are now gravitating towards authenticity and realness. This trend is evident across social media platforms, where unedited photo dumps and genuine life moments are gaining traction.
Brands are taking note, prioritizing real stories and unfiltered narratives to forge deeper connections with their audiences. This move towards authenticity reflects a broader consumer desire to engage with brands that feel relatable and trustworthy.
3. The Emergence of Creator-Led Campaigns
As traditional paid advertising loses its luster, brands are increasingly turning to creator-led campaigns to boost brand awareness and engagement. This approach involves collaborating directly with creators or through specialized agencies to create content that resonates with target audiences.
By “whitelisting” creator content, brands give it their official endorsement, benefiting both parties. This shift represents a fundamental change in digital marketing, emphasizing the effectiveness of influencer-driven campaigns over traditional ads.
4. In-House Content Creation on the Rise
To streamline the content creation process, brands are increasingly bringing this function in-house. Employing dedicated creators and social media producers allows brands to quickly respond to trends and maintain a consistent brand voice.
This strategy not only ensures quality control but also leverages the unique perspective and understanding that in-house teams have of their brand.
5. Revamping Ambassador and Affiliate Programs
Brands are set to redefine their approach to ambassador and affiliate programs in 2024. Moving beyond traditional couponing sites, brands are launching in-house affiliate programs to foster deeper customer loyalty and engagement.
This strategy allows brands to tap into niche demographics and reward partners who genuinely align with their values, creating a mutually beneficial relationship.
As we navigate through 2024, these five trends highlight the evolving nature of creator marketing. From the professionalization of UGC creators to the emphasis on authenticity and the strategic shift towards creator-led campaigns, the landscape is becoming more dynamic and integrated.
Brands and creators alike must adapt to these changes to stay relevant and successful in the ever-evolving digital marketing ecosystem.
In an era where digital marketing transcends traditional methods, TikTok has emerged as a formidable platform for brands aiming to capture the attention of a global audience. The Adjust Performance Meta-Study stands as a testament to the platform’s potential, providing a data-driven roadmap for businesses seeking to navigate the vibrant and ever-evolving landscape of TikTok marketing.
This study underscores the importance of leveraging precise analytics to craft marketing strategies that resonate with audiences and drive engagement. Through a detailed exploration of the study, we gain insights into optimizing campaign performance, engaging creatively with the TikTok community, and measuring success accurately.
Understanding TikTok’s Business Potential
TikTok’s ascent as a marketing juggernaut is fueled by its unique algorithm and the unparalleled engagement it fosters among users. The platform serves as a viral content launchpad and fertile ground for brands to cultivate a loyal customer base.
The Adjust Performance Meta-Study illuminates the critical metrics and user behaviors underpinning successful TikTok marketing strategies. By analyzing interaction patterns and engagement rates, the study provides a blueprint for businesses to amplify their reach and connect with their audience meaningfully.
Insights from the Adjust Performance Meta-Study
At the heart of the Adjust Performance Meta-Study is a rigorous methodology ensuring its findings’ accuracy and relevance. The study analyzes vast datasets, encompassing user engagement, conversion rates, and interaction patterns across various campaigns and content types on TikTok.
This meticulous approach reveals key insights into how users interact with branded content, highlighting the importance of authenticity, creativity, and strategic timing in capturing audience interest. The study’s findings emphasize the need for brands to adopt a data-driven approach, leveraging analytics to refine their marketing strategies and optimize campaign performance.
Maximizing Campaign Performance on TikTok
The Adjust Performance Meta-Study provides many actionable strategies for maximizing campaign effectiveness on TikTok. One of the core recommendations is the importance of tailoring content to the preferences and behaviors of the TikTok audience.
This includes the strategic use of hashtags, engagement with trending topics, and creating content that encourages user participation and co-creation. Additionally, the study highlights the effectiveness of leveraging TikTok’s diverse advertising formats, from in-feed ads to branded challenges, to enhance visibility and engagement.
Case Studies: Success Stories
The study features several case studies exemplifying the transformative impact of leveraging precise data and creative strategies on TikTok. These success stories showcase brands that have adeptly navigated TikTok’s dynamic environment, achieving remarkable engagement and growth.
By dissecting these examples, we gain insights into the practical application of the study’s findings, learning from the innovative approaches and strategic decisions that propelled these brands to success on the platform.
Challenges and Solutions
While TikTok offers immense potential for brand growth, the platform’s unique characteristics also present specific challenges. The Adjust Performance Meta-Study addresses these obstacles, offering solutions grounded in data analytics and user behavior insights.
Brands are encouraged to embrace experimentation, continuously analyzing the performance of their content to identify what resonates with their audience. The study also advises navigating the platform’s algorithmic nuances, ensuring content visibility and sustained engagement.
TikTok Advertising Formats
Understanding the array of advertising formats available on TikTok is crucial for brands looking to make an impact. The Adjust Performance Meta-Study delves into the strengths and applications of each format, from traditional in-feed ads to immersive branded effects.
By aligning the choice of ad format with campaign objectives and audience preferences, brands can enhance engagement and drive conversions more effectively.
Audience Targeting Strategies
The study emphasizes the importance of sophisticated audience targeting in maximizing campaign reach and relevance. By leveraging TikTok’s advanced targeting capabilities, brands can ensure their content reaches the most receptive segments of the platform’s vast user base. This section explores how demographic, interest-based, and behavioral targeting can tailor content strategies, ensuring higher engagement and conversion rates.
Creative Strategies for Engagement
Creativity is the cornerstone of success on TikTok, and the Adjust Performance Meta-Study provides insights into crafting content that captivates and engages.
This involves aligning with the latest trends and challenges and infusing brand messaging with authenticity and relatability. The study underscores the value of user-generated content and participatory campaigns in fostering community and brand loyalty on the platform.
Analyzing and Optimizing Campaigns
The final piece of the puzzle is continuously analyzing and optimizing marketing campaigns. The Adjust Performance Meta-Study advocates for a cyclical approach to campaign management, where insights from analytics inform ongoing refinements and strategic pivots.
This ensures that marketing efforts remain aligned with audience preferences and platform trends, maximizing the impact of every campaign launched on TikTok.
The Adjust Performance Meta-Study serves as a comprehensive guide for brands looking to harness the power of TikTok for business growth. By grounding marketing strategies with inaccurate data and user insights, businesses can navigate the complexities of the platform, engaging with audiences authentically and effectively.
As TikTok continues to shape the digital marketing landscape, the insights from this study will remain invaluable for brands aiming to achieve sustained success in this dynamic arena.
Instagram’s recent expansion of its Creator Marketplace indicates a new era for digital marketing and content creation. The platform, already a powerhouse for brand and creator collaborations, is taking a significant leap forward.
Instagram is reshaping the influencer marketing landscape by extending its marketplace to eight new countries – Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil- and connecting Chinese export brands globally.
Expanded Access and Machine Learning Innovation
The extension of the Creator Marketplace to new markets opens doors to unprecedented levels of collaboration. Brands now have access to a more diverse and global range of creators, and vice versa. This expansion increases partnership opportunities and enriches the content landscape with varied cultural perspectives.
Instagram’s integration of machine learning-based recommendations is a game-changer. It uses Instagram data to help brands discover creators who best fit their campaigns. This technology ensures that partnerships are more targeted and effective, aligning creators with brands that resonate with their style and audience.
Impact on Platform Usage
Brands can now tap into a broader, more diverse creator pool. The marketplace’s robust tools enable them to efficiently identify creators who align with their brand values and campaign goals. It’s not just about finding a creator; it’s about finding the correct creator.
Creators are presented with new avenues for income and exposure. The marketplace brings everything from campaign details to payments under one roof. Creators can showcase their unique talents through personalized portfolios, increasing their chances of being picked for relevant brand collaborations.
Navigating the Creator Marketplace
Joining and Utilizing the Platform
For Brands
Brands join through the Meta Business Suite, where they can access discovery tools, initiate communication, and organize projects. You can create detailed project briefs to share with creators, encompassing campaign specifics and compensation, all within the platform.
For Creators
Creators need a professional Instagram account to join. You can create portfolios, highlight interests, and apply for projects that match your skill set. A dedicated ‘Partnership Messages’ folder streamlines communication with brands, and creators can manage projects and payments directly in the app.
Instagram’s Creator Marketplace’s expansion is a paradigm shift in how brands and creators interact globally. With its advanced matching algorithms, streamlined communication, and a focus on meaningful collaborations, Instagram is poised to redefine the influencer marketing landscape. As the platform continues to evolve, it opens up possibilities for creative partnerships and digital marketing innovations.
Pinterest has launched an international campaign titled “The P is for Performance,” aimed at redefining the advertising experience on its platform. This high-concept campaign is designed to showcase a full suite of products for advertisers, emphasizing the platform’s ability to raise brand awareness and drive tangible results.
The campaign, inspired by the aesthetic of iconic action movies, takes a unique approach to storytelling in performance advertising. Xanthe Wells, VP of Global Creative at Pinterest, explains, “We wanted to tell our performance advertising story in a way only Pinterest can with elevated style and an element of the unexpected.”
This approach breaks through the conventions of B2B marketing, utilizing the talents of film industry professionals to craft a series of high-action minifilms.
The Minifilms: A Creative Narrative
Directed by Tim Godsall, known for his offbeat brand of comedy, these minifilms feature two heroines navigating dangers while discussing the need for a performance-based ad platform.
These narratives cleverly highlight Pinterest’s capabilities in boosting conversion rates and increasing traffic, moving beyond the traditional ‘upper funnel’ of marketing to champion the ‘lower funnel’ as well.
The campaign’s impact is further amplified by the voice of Corey Burton, a renowned voice actor, and the film titles designed by Kurt Volk, known for his work in Grindhouse. Burton’s voice adds a dramatic flair to the campaign, reinforcing the high-action, high-performance theme.
Pinterest’s Full-Funnel Approach
This campaign shows Pinterest’s evolution as a platform catering to brand awareness and conversion goals. It reveals significant increases in conversions (up to 28%) and traffic (up to 96%) for advertisers utilizing Pinterest’s tools.
This full-funnel approach ensures that ads on Pinterest are relevant and highly effective. The campaign emphasizes several performance products, including:
Mobile deep links for directing users to specific app pages.
Direct links for seamless user handoff to product pages.
The Pinterest API for Conversions for secure, server-to-server conversion tracking.
Shopping ads that engage customers in the inspiration phase on Pinterest.
A Milestone in Pinterest’s Journey
Following its first earnings call of the year, Pinterest highlighted its progress towards becoming a significant player in performance marketing.
The percentage of revenue from advertisers using at least three of Pinterest’s performance tools jumped from 2% to 23% by the end of the year, marking a significant milestone in the platform’s evolution.
“The P is for Performance” campaign is more than just a marketing initiative; it’s a testament to Pinterest’s commitment to evolving and enhancing the advertising experience on its platform.
By blending creative storytelling with practical advertising solutions, Pinterest is setting a new standard in the digital advertising space, offering a comprehensive, result-driven approach for modern advertisers.
TikTok, the platform synonymous with creativity and engagement, is once again hosting the #TikTokShortFilm competition for its third year. This event marks a significant opportunity for creators, artists, and filmmakers in the U.S. to showcase their talents to a global audience. As the Official Partner of the Festival de Cannes, TikTok continues to bridge the gap between social media and the cinematic world.
How to Participate
From February 21 to March 15, 2024, U.S. creators are invited to submit their original videos over one minute in length in TikTok’s signature vertical format.
Entries should be tagged with #TikTokShortFilm and #TikTokShortFilmCompetition. The competition, spanning more than 55 countries, is subject to specific terms and conditions, which participants should review.
Categories and Prizes
The competition features three categories: Grand Gagnant, Best Script, and Best Directing. Winners, chosen by a panel of esteemed judges, will be invited to Cannes to present their work and receive their prizes at the #TikTokShortFilm ceremony.
The Grand Winner will receive 10,000€ (approximately 10,700 USD), while the Best Script and Best Directing winners will each receive 5,000€ (about 5,350 USD) to support their future creative endeavors.
Impact on Filmmakers
The #TikTokShortFilm competition has proven to be a launchpad for emerging and established filmmakers. Past winners have gained significant recognition and opportunities in the entertainment industry.
For instance, Madalena Aragao and Lucas Millions Dutra, winners of the Best Script award in 2023, have achieved notable success in Portugal’s entertainment scene. Similarly, Claudia Cochet, the 2022 Best Script winner, has seen her career flourish with invitations to film festivals and opportunities to co-write feature films.
A New Window to Cinema
TikTok offers a unique platform for the film community, including actors, directors, and enthusiasts, to express themselves and connect globally. The platform has become a trendsetter, influencing film viewership and engagement, as seen with the film “Saltburn.”
The #TikTokShortFilm celebrates creativity and cinema. It offers a chance for creators to be part of the prestigious Festival de Cannes and to share their stories with a worldwide audience.
The #TikTokShortFilm competition shows TikTok’s commitment to the film industry and its creators. It provides a unique opportunity for filmmakers to showcase their talent, gain industry recognition, and open doors to new possibilities.
As Matej Rimanić, a past winner, suggests, being a creator on TikTok can lead to a world of opportunities. This competition is about being part of a global community that celebrates the magic of cinema.
Pinterest, the visual discovery engine, has taken a significant leap into streaming television by launching its first-ever show, “Deliciously Entertaining.” This groundbreaking series, developed in collaboration with the modern media company Tastemade, is set to redefine the intersection of lifestyle content and digital interactivity.
A Culinary Adventure with a Digital Twist
“Deliciously Entertaining” is a cooking and lifestyle series hosted by the charismatic Danni Rose, a fan-favourite cookbook author and internet personality. The show, which will air on the Tastemade streaming channel starting February 23rd, features a star-studded lineup including Lance Bass, Trixie Mattel, Terrell Grice, Maurice Harris, and renowned Pinner Joy Cho.
Each of the 10 episodes is inspired by popular trends on Pinterest, inviting viewers into a world where food and design converge. From brunches and BBQs to game nights and dinner parties, the show uses Pinterest to plan menus and create homemade decor, bringing each event to life.
Nadine Zylstra, Global Head of Programming and Originals at Pinterest, captures the show’s essence: “Pinterest is all about finding inspiration to take action then and expand your horizons. That’s exactly what Deliciously Entertaining will encourage viewers to do.”
Bridging Platforms for a Unique Viewing Experience
The partnership with Tastemade is a strategic move by Pinterest to blend content creation with e-commerce.
Jay Holzer, Tastemade’s Head of Programming, expresses his excitement: “In Deliciously Entertaining, we are bringing together the best of our platforms to help food and design lovers find inspiration to cook, create, gather, and try something new.”
Interactive and Shoppable Episodes
“Deliciously Entertaining” takes interactivity to the next level. Each 22-minute episode features a QR code that viewers can scan to access a Pinterest board. This board contains shoppable Pins, allowing viewers to recreate elements of the show at home, along with recipes, DIY tutorials, and more.
The season finale, set for June 21st, will debut on Amazon Live for a special “Shop the Show” companion episode. Host Danni Rose will guide viewers in transforming inspiration into action, bridging the gap between content and commerce.
This launch is part of Pinterest’s broader strategy to invest in original content and deepen its partnership initiatives. The platform has previously collaborated with various entities, including the Office of the First Lady and the Victoria & Albert Museum, showcasing its versatility and reach.
Each “Deliciously Entertaining” episode features a special guest who brings a unique ingredient, complemented by a fun DIY segment and a thematic gathering. The series includes themes like cosy comforts with Asia Jackson, a watch party with Lance Bass, and a pool party BBQ with Kalisa Marie.
“Deliciously Entertaining” is available on the Tastemade streaming channel and on-demand in the Tastemade mobile and TV apps. It’s also accessible ad-free with Tastemade+.
“Deliciously Entertaining” is a pioneering venture that blends cooking, lifestyle, and digital interactivity. This partnership between Pinterest and Tastemade symbolizes a new era in content consumption, where viewers are passive observers and active participants.
As the world of digital media continues to evolve, “Deliciously Entertaining” stands as a testament to the innovative spirit of both companies, paving the way for future collaborations that blur the lines between entertainment and user engagement.
In the dynamic world of TikTok, small and medium-sized businesses (SMBs) face the exciting challenge of creating impactful, video-first content. TikTok, known for its unique blend of creativity and engagement, offers a platform where businesses of various sizes can thrive.
The key to success lies in mastering three critical steps: Ideation, Production, and Optimization. This article delves into these steps, mainly focusing on the crucial phase of Ideation, and provides practical strategies for SMBs to excel on TikTok.
1. Understanding Your Audience
The first step in your TikTok journey is to understand your audience thoroughly. Knowing their preferences and the type of content that resonates with them sets the foundation for a successful marketing strategy. This understanding simplifies the ideation process, ensuring that the content you create is both relevant and engaging.
2. Embracing Your Unique Brand Voice
Your brand’s voice is a critical component of your content. Whether it’s silly, profound, educational, or a mix, authenticity in expressing this voice is essential to creating content that not only engages your audience but also fosters long-term connections.
3. Keeping Up with Trends
While maintaining your unique brand identity is essential, participating in trending topics can significantly increase your reach. Engaging with trends popular within your target demographic can help your content gain traction and stay relevant.
4. Highlighting Your Products/Services
Videos are an excellent medium for showcasing your products or services in an informative and visually appealing manner. This approach not only engages your audience but also enhances their understanding and interest in what you offer.
5. Collaborative Ideation
Involving your team in the content ideation process, regardless of their creative background, can lead to fresh and innovative ideas. Regular brainstorming sessions with those who know your brand best can revitalize your content strategy.
Leveraging TikTok’s Creative Center
For advertisers seeking to build strategic content on TikTok, the Creative Center is an invaluable resource. It offers up-to-date trend data, creative insights, and tools like the ‘Top Ads Dashboard’ and ‘Keyword Insights’ database.
The ‘Creative Tips Finder’ and ‘Creative Assistant’ tools within the Creative Center provide personalized assistance, from creative inspiration to script generation and best practices tailored to your business.
The Power of Authenticity
TikTok users appreciate authentic content, with 79% stating that it’s a platform where brands can showcase their personalities and move away from standard advertising practices. This emphasis on authenticity makes TikTok an ideal platform for brands to express themselves creatively.
Getting Started
To dive deeper into these strategies and discover more tips and tools, download the “TikTok Creative Made Simple” Playbook. This resource offers in-depth guidance for transforming your content and ad campaigns into success stories.
TikTok presents a fertile ground for SMBs to express their brand and connect with their audience creatively. By understanding the audience, embracing the brand voice, keeping up with trends, highlighting products/services, and fostering collaborative creativity, businesses can create compelling content that resonates with the TikTok community.
With the support of TikTok’s Creative Center and a focus on authenticity, SMBs are well-equipped to embark on a successful creative journey on this vibrant platform.
The mobile gaming industry is experiencing a significant transformation, with changes in player demographics and increasing competition for downloads. To understand and navigate these changes, TikTok collaborated with the National Research Group (NRG) using their “Franchise IQ” tracker.
This comprehensive tool analyzes franchise health among consumers aged 18-64, incorporating data from over 4 years, 700 franchises, and 50 metrics across 9 countries.
The Rise of the Modern Gamer
TikTok revealed that mobile gaming, representing over half of the global gaming spend, is expected to surpass two billion players by 2024. This means one in four people globally will be mobile gamers this year.
A significant portion of these gamers, two out of every three, are classified as “Modern Gamers,” dedicating at least seven hours weekly to mobile gaming. The influence of this group is substantial due to their cultural awareness, influence on popular culture, and brand loyalty.
Key Strategies for Engaging Modern Gamers
Cultural Relevance: Modern Gamers are more likely to recommend culturally relevant games. Incorporating current trends into game marketing is crucial to resonate with this audience.
Connection: Establishing a presence on TikTok is vital, as Modern Gamers are notably active on the platform. They are more likely to recommend games that care about their fans, emphasizing the importance of genuine interaction and brand trust.
Community: Leveraging creators and user-generated content is essential for keeping the game within ongoing social conversations. Modern Gamers value community-driven experiences, and partnering with creators amplifies this effect.
TikTok’s Role in Mobile Gaming
TikTok is not just a social media platform but a powerful tool for engaging Modern Gamers. For ages 18-24, TikTok is the top platform for discovering new mobile games. Over half of Modern Gamers post gaming content to TikTok, making it a key platform for understanding their behaviours and leveraging their influence.
In the dynamic world of mobile gaming, understanding and aligning with the behaviours of Modern Gamers is crucial for success. Platforms like TikTok offer unparalleled opportunities to share values with these gamers, expand influence in the mobile gaming sector, and play a pivotal role in shaping its culture.
Pinterest has released its first-ever annual color palette, aptly named the “Pinterest Palette.” Inspired by the platform’s 2024 trends, this innovative palette marks a significant step in Pinterest’s journey as a trendsetter and creative influencer.
The palette includes a range of colors like Gummy Pink, Moss Green, and Mocha Brown, reflecting the diverse and dynamic nature of the trends emerging on Pinterest.
The Process Behind the Palette
Pinterest’s internal creative team, the House of Creative, analyzed the 2024 trends from Pinterest Predicts, focusing specifically on color-related search terms. They extracted the most persistent hues from these trending keywords, ensuring the palette is deeply rooted in user interests and preferences.
Additionally, the team delved into the cultural zeitgeist, exploring various domains like fashion, interior design, and graphic design to align Pinterest’s data with macro industry color trends.
Meet the Colors of 2024
The Pinterest Palette for 2024 is a vibrant mix of nature-inspired and culturally relevant tones. Here’s a glimpse into the colors and the inspiration behind them:
Desert Orange is a rich, bright, warm hue inspired by rust-like trends such as Dirt Flirts and Jazz Revival.
Gummy Pink: A dusty pink and bold blush blend, drawing from trends like Kitschens and Melty Mashups.
Aqua Blue: An aquatic-inspired blue reminiscent of the deep sea and influenced by trends like Be Jelly and Blue Beauty.
Moss Green: A mix of dark olive and lime green, inspired by trends like Aquatecture and Tropic Like It’s Hot.
Mocha Brown: A deep caramel meets greyish brown, drawing inspiration from trends like Cafécore and Western Gothic.
Utilizing the Palette
The Pinterest Palette is more than just a set of colors; it’s a tool for creators, brands, and designers to inform their creative assets, product assortments, and seasonal color palettes. With an annual refresh aligned with the trend report launch, the palette guides you to stay ahead in the ever-changing world of design and aesthetics.
By blending data-driven insights with cultural trends, Pinterest is not only influencing the color choices of its users but also shaping the broader design and aesthetic landscape. As we enter 2024, the Pinterest Palette is a beacon of inspiration for creators and brands alike.
Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.
