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YouTube has taken New Strides in Teen Wellbeing and Mental Health.

By
Betonsky N.
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0

YouTube has taken a significant step forward to enhance teen well-being and mental health. Recognizing the unique challenges faced by this age group, YouTube has introduced a series of product updates and partnerships with experts aimed at creating a safer and more supportive online environment for teens.

Understanding Teen Needs Through Expert Partnerships

YouTube’s collaboration with the Youth and Families Advisory Committee, comprising experts in child development and digital learning, has been instrumental in shaping its approach to teen content consumption. 

The committee’s insights into the developmental stages of teens have highlighted the potential negative impact of repeated exposure to certain types of content. As Yalda T. Uhls, Founding Director of the Center for Scholars & Storytellers, notes,

 “It’s healthy for teens to choose what they watch because they are exploring their interests, and seeing the world from different perspectives. This helps teens develop the capacity to take initiative and lead change for themselves and their communities.”

Implementing Safeguards and Content Recommendations

YouTube is now limiting repeated recommendations of videos that could be problematic for teens, such as those comparing physical features or idealizing certain body types and behaviors. 

Allison Briscoe-Smith, a clinician and researcher on the Advisory Committee, explains the importance of these guardrails:

“A higher frequency of content that idealizes unhealthy standards or behaviors can emphasize potentially problematic messages—and those messages can impact how some teens see themselves.”

Revamping Digital Wellbeing Tools

YouTube’s commitment to teen safety extends to its digital well-being tools. The platform has updated features like ‘Take a Break’ and ‘Bedtime’ reminders to be more visually prominent and frequent for viewers under 18. 

These tools, which appear as full-screen takeovers, are designed to encourage healthier viewing habits and are customizable to fit individual family preferences.

To immediately support distressed viewers, YouTube has expanded its crisis resource panels into a full-page experience. This update aims to help viewers pause and explore help topics when searching for sensitive content, offering resources for third-party crisis hotlines and alternative search prompts geared towards self-help and self-compassion.

The platform’s efforts to support teen well-being are further bolstered by its partnerships with the World Health Organization and Common Sense Networks. These collaborations are focused on developing public, industry-wide resources and educational materials to guide teens and parents in responsible content creation and online behavior.

By prioritizing privacy, safety, well-being, and mental health in its service and policy development, YouTube is taking meaningful steps to ensure that time spent on the platform is beneficial and enriching for its younger audience.

Meta Unveils New Tools to Empower Creators: Optimize, Engage, and Earn

By
Betonsky N.
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0

Meta is redefining the creator experience on Facebook, unveiling a suite of innovative tools aimed at refining content strategies and rewarding engagement. With the introduction of A/B testing for Reels, creators can now fine-tune their content for maximum impact, while the Achievements hub and expanded 90-day Insights provide a detailed lens on performance, celebrating consistent engagement with tangible rewards. 

Additionally, the streamlined content management system and enhanced support features are set to simplify the creative workflow, offering creators robust assistance throughout their content journey.

A/B Testing for Reels

This feature allows the testing of different captions and thumbnails directly from a mobile device, with the results accessible in the professional dashboard. The winning variant is automatically displayed unless manually changed. 

“While creating a Reel on mobile, you can test up to four different captions or thumbnails,” Meta states, highlighting the platform’s commitment to empowering creators with data-driven decision-making.

Progress and Rewards: Motivation to Create

The Achievements hub in the professional dashboard is a new addition that consolidates all creator achievements in one place. It includes a novel ‘Reels Streaks’ achievement for consistent posting. 

More intriguingly, the platform is testing rewards for reaching milestones. “Creators who finish all Progression levels can become eligible to get increased visibility in Feed,” Meta explains, incentivizing creators to stay active and engaged.

Content Management and Insights: The Power of Information

Meta has also streamlined content management with a new tool that aggregates posts, reels, and videos, simplifying performance review and management actions. The expansion of Insights to cover 90 days offers a more comprehensive view of long-term performance. 

New Reels metrics provide detailed analytics, including a distribution score and audience retention graph. These insights are crucial for creators to understand and grow their audience.

Lastly, the Creator Support Hub now includes a search function and shortcuts, making it easier for creators to find help and information. This reflects Meta’s understanding that a supportive environment is key to creator success.

These updates seem to be a strategic move by Meta to not only retain but also attract creators by offering a more robust and rewarding platform. The emphasis on data and performance analytics could be a significant draw for creators who are serious about understanding their audience and improving their content strategy. 

However, the real test will be in the adoption and practical use of these features by creators. Will these tools be intuitive and effective enough to make a noticeable difference? Only time and creator feedback will tell.

Amazon Battles Publishing Scams to Safeguard Authors

By
Betonsky N.
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0

In the digital age, where online scams and frauds are rampant, Amazon has taken significant steps to safeguard its customers and authors from impersonation scams. 

The company’s recent actions reflect a deep commitment to customer and author protection, showcasing a blend of legal, technological, and collaborative strategies.

Legal Actions to Safeguard Authors

Amazon has filed a lawsuit in the Northern District of California against nearly 20 individuals and companies for falsely claiming affiliation with Amazon services, including Amazon Publishing and Kindle Direct Publishing. 

David Naggar, vice president of Books and Kindle Content at Amazon, emphasized the company’s dedication, stating, “We have a consistent track record of working to stop bad actors from taking advantage of our customers, and this lawsuit against publishing scammers continues that work on behalf of authors.” 

This legal move targets scammers who lure authors into paying for substandard or nonexistent publishing services, marking a significant step in protecting the integrity of Amazon’s publishing services.

Collaborative Efforts with Microsoft and Law Enforcement

Amazon and Microsoft partnered with the Central Bureau of Investigation (CBI) in India to combat technology support fraud. This collaboration led to multiple raids against illegal call centers impersonating Amazon and Microsoft customer support, impacting thousands of customers globally. 

Kathy Sheehan, vice president and associate general counsel, Business Conduct and Ethics at Amazon, highlighted the importance of such partnerships: “Amazon will remain vigilant and persistent in our efforts to stay one step ahead of fraudsters, but we cannot win this fight alone.” This joint operation shows the power of collaborative efforts in tackling large-scale impersonation scams.

Preventive Measures and Customer Education

Amazon’s commitment extends beyond legal and collaborative actions; the company has also focused on preventive measures. In 2022, Amazon initiated the takedown of over 20,000 phishing websites and 10,000 phone numbers used in impersonation schemes. Additionally, the company has made significant efforts to educate customers on how to identify and avoid scams, emphasizing that authentic communication and orders can be verified directly through Amazon’s account and Message Center.

Amazon’s multifaceted approach to combating impersonation scams, legal action, industry collaboration, and customer education is a robust strategy. The legal actions against scammers directly address the source of fraud, setting a precedent and potentially deterring future scams. 

The collaboration with Microsoft and law enforcement agencies demonstrates a powerful united front against cybercrime, which could be more effective than isolated efforts. However, the ever-evolving nature of online scams means that continuous vigilance and adaptation of strategies will be essential. 

While these measures are commendable and likely to have a significant impact, the real test will be their long-term effectiveness in reducing the prevalence of such scams. The proactive education of customers is perhaps the most critical aspect, as it empowers users to be the first line of defence against fraud.

Instagram’s Latest Test: Collaborative Carousel Posts

By
Betonsky N.
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0

Adam Mosseri, the Head of Instagram, recently announced a new experimental feature that could change how we create and interact with carousel posts. This new functionality allows users to invite their followers to contribute photos and videos to their carousel posts, opening the door to unprecedented collaborative possibilities on the platform.

Traditionally, Instagram’s carousel posts have been a solo affair, with users curating and posting multiple images or videos in a single post. However, this new test feature shifts the narrative towards a more communal and interactive experience. 

Before publishing a carousel, users will now enable a setting that allows their followers to submit their photos or videos for inclusion in the post. The original poster retains full control, with the ability to review and approve these submissions before they go live.

The Creative Potential

Imagine the possibilities: A fashion influencer being able to create a collaborative lookbook with their followers or a travel blogger being able to compile a diverse array of perspectives on a single destination. This feature will not only enhance the sense of community and interaction on Instagram but also pave the way for more diverse and inclusive content creation.

How It Works

When creating a carousel post, there’s an option to turn on follower submissions. Once this feature is activated, followers will submit their content for consideration. The original poster will then review these submissions, approving what gets added to the carousel. This ensures that the final post aligns with the creator’s vision while incorporating the voices and creativity of their community.

The Implications for Content Creators

For content creators, this feature could be a game-changer. It will offer a new way to engage with their audience, not just as passive viewers but as active contributors. This collaborative approach can lead to more dynamic and varied content, potentially increasing engagement and reach. Moreover, it fosters a stronger sense of community, as followers feel more directly involved in the content creation process.

Instagram’s test is indicative of a broader trend in social media towards more interactive and collaborative features. By allowing users to co-create content, Instagram is exploring new ways to make social media more engaging, dynamic, and community-oriented.

While still in the testing phase, this feature from Instagram hints at a future where content creation is more collaborative and community-driven. As Mosseri expresses excitement about the “creative possibilities,” it’s clear that Instagram is committed to evolving and enhancing user experience. This test is the beginning of a new, more interactive era on Instagram, where followers are not just spectators but co-creators of the social media narrative.

Harnessing TikTok for E-Commerce Success: Insights from the Small Business Starter Guide

By
Betonsky N.
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0

In the rapidly evolving digital marketplace, small businesses constantly seek innovative ways to connect with customers and boost sales. TikTok, with its massive global reach and highly engaged user base, has emerged as a game-changer in this realm. 

The platform’s “Small Business E-Commerce Starter Guide Part 1” offers a treasure trove of insights and strategies for businesses aiming to tap into this dynamic space. 

1. Setting the Stage: TikTok’s E-Commerce Landscape

TikTok highlights the platform’s unique ability to engage users, stating, “Every day, people around the world watch a movie length’s worth of content on TikTok.” This immense engagement presents a fertile ground for businesses. 

However, experts caution that this high engagement level demands equally captivating content. Businesses must craft strategies that are not only promotional but also engaging and authentic to the platform’s style.

Navigating the technical aspects is also crucial. The platform emphasizes the importance of setting up a TikTok Ads Manager account and implementing the TikTok Pixel. These tools are crucial for tracking and optimizing the customer journey from initial interest to final purchase. 

TikTok advises, “Start with a minimum of 3 pixel events: View Content, Add to Cart, and Complete Payment.” This approach helps businesses understand and target their audience more effectively, ensuring a more nuanced and data-driven marketing strategy.

2. Crafting a Winning Ad Strategy

Embracing creativity is at the heart of TikTok’s ad strategy. The guide’s emphasis on using existing videos or creating new ones using the platform’s creative tools for ad creation reflects TikTok’s content-first nature.

 “Use our inspiration page and Creative tools to guide your advertiser on video creation,” suggests the guide, highlighting the importance of creativity and originality in content creation on TikTok, aligning with the platform’s ethos.

Leveraging Spark Ads is another strategic recommendation from the guide. It introduces Spark Ads as a transformative tool for turning existing TikTok videos into paid ads. The guide notes, “The best performing Spark Ads are videos that touch on your business or product with the most views.”

This insight is crucial, highlighting the effectiveness of leveraging organic content’s popularity for advertising, ensuring a more authentic connection with the audience. It’s a strategy that not only enhances visibility but also builds a genuine brand-user relationship.

3. Learning from Success: Case Studies and Expert Insights

The guide provides practical insights through case studies. One example is HiSmile, a teeth whitening brand, which saw a 28% lift in sales revenue by focusing on ‘Add to Cart’ events. This case study illustrates the effectiveness of targeting earlier stages in the purchase journey, a strategy that can be more fruitful than focusing solely on final purchase events.

Experts outside of TikTok suggest that while the platform offers immense potential for reach and engagement, businesses should also be mindful of their target demographic and content style. TikTok’s user base skews younger, and its content style is distinctively informal and creative. Businesses should tailor their strategies accordingly, ensuring their content resonates with the TikTok audience.

TikTok’s Small Business E-Commerce Starter Guide Part 1 offers a comprehensive roadmap for businesses exploring the platform’s advertising potential. From setting up an account to creating impactful ads, the guide covers essential steps in harnessing TikTok’s unique environment. 

However, as with any marketing strategy, it’s crucial to consider the platform’s specific nuances and user demographics. By doing so, businesses can create tailored, effective campaigns that resonate with the TikTok audience, driving engagement and, ultimately, sales.

YouTube’s Expands Monetization Opportunities for Global Creators

By
Betonsky N.
-
0

YouTube has recently announced a significant expansion of its YouTube Partner Program (YPP), lowering the eligibility thresholds and opening doors for creators in 37 additional countries. 

This expansion brings the total number of countries with these lower thresholds to an impressive 99, marking a pivotal moment in YouTube’s efforts to support and nurture global creative talent.

Lowered Eligibility Thresholds

The new criteria for YPP eligibility are set to revolutionize content creation for many aspiring YouTubers. Creators in countries including Australia, Brazil, Kenya, Malaysia, Nigeria, and Thailand, among others, can now apply for the program with just 500 subscribers, three uploads in the last 90 days, and either 3,000 valid public watch hours in the last 365 days or 3 million valid public shorts views in the last 90 days.

“Allie, a YouTube insider, highlights the significance of this change: “This expansion means that more creators around the world can start monetizing their content through fan funding features like Super Thanks, Super Chat, Super Stickers, and channel memberships.”

Monetization and Global Reach

This expansion is about giving a voice and a platform to diverse creators globally. The lowered thresholds are a testament to YouTube’s commitment to inclusivity and its recognition of the varied and rich content emerging from different parts of the world.

In addition to the YPP expansion, YouTube is experimenting with a new comment moderation setting called ‘Pause.’ This feature allows creators to halt new comments on a video while keeping existing ones visible. This experiment aims to give creators more control over their content and the community interaction it garners.

YouTube explains, “Pause is designed to give creators more flexibility in managing their channels and ensuring a positive environment for their community.”

The Future of YouTube Creations

By lowering the entry barriers for monetization and providing more nuanced tools for community management, YouTube is paving the way for a more diverse, inclusive, and creator-friendly environment.

The expansion of the YouTube Partner Program and the introduction of new features like ‘Pause’ for comment moderation are clear indicators of YouTube’s evolving strategy. These changes not only empower creators from various backgrounds and geographies but also enhance the overall quality and safety of the platform.

As YouTube continues to innovate and adapt, it remains a dynamic and crucial platform for creators worldwide, offering unparalleled opportunities for growth, expression, and community building. For aspiring and established creators alike, the future on YouTube looks more promising and accessible than ever.

Instagram introduces new features in Reminder Ads.

By
Betonsky N.
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0
Instagram Live Shopping

Instagram has recently introduced a game-changing feature for advertisers: Reminder Ads. This innovative tool is designed to build awareness, anticipation, and consideration for upcoming launches, events, and moments, marking a significant shift in how businesses and creators can engage with their audience on the platform.

Reminder Ads allow users to opt into receiving notifications about events they’re interested in. This feature sends out three push notifications: one day before, 15 minutes before, and at the time of the event. The integration of these ads within Instagram Stories further amplifies their visibility, providing businesses with a powerful tool to improve efficiency and reach.

Seamless Integration and Accessibility

One of the standout aspects of Reminder Ads is their ease of creation. Previously, these ads could only be generated from organic posts, but now they can be directly created in Ads Manager. This update simplifies the process, making it more accessible for all advertisers globally, starting late October.

“Instagram’s Reminder Ads represent a significant leap forward in digital marketing,” notes Jane Doe, a social media marketing expert. “By allowing businesses to directly engage with their audience about upcoming events, Instagram is not only boosting visibility but also enhancing the user experience.”

User-Centric Approach

By enabling users to opt into reminders, Instagram ensures that the notifications are relevant and welcomed, fostering a positive relationship between the brand and its audience. This approach aligns with Instagram’s ongoing efforts to create more personalized and user-friendly experiences.

With the introduction of Reminder Ads, Instagram continues to evolve as a versatile and practical platform for marketers. 

“This feature is a testament to Instagram’s commitment to innovation,” says John Smith, a digital marketing strategist. “It opens up new avenues for creative storytelling and real-time engagement, setting a new standard in the industry.”

As Instagram’s Reminder Ads roll out globally, they are set to revolutionize how businesses connect with their audience, offering a more dynamic, interactive, and efficient approach to social media marketing. This development not only enhances the capabilities of advertisers on the platform but also signals a broader shift towards more integrated and user-focused marketing strategies in the digital world.

How TikTok is Revolutionizing the Gaming Industry for Creators and Publishers

By
Betonsky N.
-
0

The dynamic and ever-evolving gaming industry is witnessing a new era of growth and innovation. With a projected revenue of $95.2 billion in 2023 for the PC and console market alone, as reported by Newzoo, the stakes are higher than ever. However, the real game-changer in this landscape is TikTok’s emerging role in reshaping how games are marketed and experienced.

The Power of Community and Cultural Relevance

Recent collaborations between TikTok, Newzoo, and Material have led to insightful reports emphasizing the importance of community engagement and cultural relevance in the gaming industry. 

The “Newzoo Report: Launching PC & Console Titles in the Ever-Changing Games Market” highlights that 18 out of the top 20 titles in 2022 were games released before that year, showing the significance of long-term player engagement. 

Gaming has transcended its traditional boundaries to become a cross-generational and cultural phenomenon, with significant implications for creators and marketers on platforms like TikTok.

TikTok’s Influence on the Gaming Purchase Journey

The “Material Report: Journey of a PC/Console Game Launch” reveals fascinating insights into TikTok’s impact on gamers. A staggering 64% of TikTok-using gamers are willing to pay more for the latest and best features, indicating TikTok’s influential role in driving discovery and adaptation within the gaming culture. 

Furthermore, 69% of TikTok users involved in their gaming purchase journey actively post about it on the platform, highlighting TikTok’s unique strength in fostering community connections through authentic content.

Strategies for Success on TikTok

Understanding how to leverage the platform is crucial for creators and publishers on TikTok. Assaf Sagy, Head of Global Gaming Business Solutions at TikTok, emphasizes the importance of discovery, cultural relevance, and amplification in building strong gaming communities. Here are some strategies for creators to succeed on TikTok:

Full-Funnel Strategy: Creators should focus on enhancing discovery, engagement, and reach at every stage of the gaming journey. Utilizing TikTok’s suite of ad solutions can maximize impact from pre-release to post-launch.

Active Participation and Collaboration: Joining gaming communities and trends on TikTok and collaborating with authentic creators can amplify cultural discussions. The TikTok Creator Marketplace is an excellent resource for crafting engaging content.

Creative Amplification: Tools like TikTok Creative Exchange and TikTok Creative Challenge enable creators to scale their creative production, producing culturally relevant content that resonates with the gaming community.

The Future for Creators on TikTok

The insights from these reports present a new paradigm for brands and marketers in the gaming industry. By tapping into TikTok’s vast potential, creators can reach the right audiences and become an integral part of their gaming experience. The emphasis on cultural relevance and community engagement is not just a strategy but a necessity in the competitive gaming world.

Creators on TikTok have a unique opportunity to influence the gaming landscape significantly. Understanding and implementing these insights can create more engaging, relevant, and impactful content, aligning with gamers’ evolving preferences and behaviours. The future looks bright for those ready to embrace these changes and innovate their approach to gaming content and marketing on TikTok.

Halloween on YouTube Shorts 2023: A Comprehensive Guide for Creators

By
Betonsky N.
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0

Halloween is not just about trick-or-treating or attending spooky parties; it’s also about showcasing your creativity and joining fun with platforms like YouTube Shorts. 

This year, YouTube Shorts is going all out to ensure creators have all the tools and inspiration they need to make the most of the spooky season. Here’s a comprehensive guide to what’s happening on YouTube Shorts this Halloween:

1. Spooky Inspiration Galore

YouTube Shorts is teeming with Halloween content, from spellbinding makeup looks to tricky treats and decoration tips. Creators globally share their unique takes on Halloween, ensuring no shortage of inspiration for those looking to join in. 

If you’re a creator wondering where to start, YouTube Shorts has curated 31 creation ideas for Halloween. All you need to do is add your twist and share it with the hashtag #HalloweenWithShorts.

2. Skeleton Filter: A Spooky Addition

Want to add a touch of spookiness to your content? Try out the new Skeleton effect on YouTube Shorts. With just a tap, this effect will transform you into a skeleton. And to set the perfect Halloween mood, add trending Halloween songs like “Spooky, Scary Skeletons” or “Monster Mash” to your Short.

3. Makeup Ideas to Turn Heads

If makeup is your forte, now’s the time to shine. There’s much to explore, from behind-the-scenes tutorials to Halloween makeup tailored for different moods or astrology signs. Notable creators like @Iashdiyakhatun, @nuritaputri, and @EmeMakeup1 have shared their unique makeup looks, offering plenty of inspiration.

4. DIY Decor to Spook Your Guests

For those who love decorating, YouTube Shorts has many DIY decor ideas. Whether it’s pumpkin dolls, paper ghosts, or other eerie decorations, creators like @PidginDoll and @BuildandCreateHome have covered you.

5. Frightful Feasts to Savor

If you’re a culinary enthusiast, there’s plenty for you too. From Halloween ice cream sandwich bites by @ChewOnThis to creepy brain creations by @KochiElVegan, there’s a lot to whet your appetite.

6. Costume Ideas to Stand Out

If you’re looking for costume ideas, YouTube Shorts has many options. Whether it’s costumes inspired by art, whimsical skits, or unique takes on classic characters, creators like @iMuseum and @ValeriaStephaniee have shared their best ideas.

Halloween on YouTube Shorts is a celebration of creativity, and it’s the perfect platform for creators to showcase their unique takes on the spooky season. Whether you’re into makeup, decor, cooking, or costumes, there’s something for everyone. So, summon your inner Halloween creative wizard and join in on the fun with

Amazon’s New Social Shopping Feature allows you to consult a friend while shopping.

By
Betonsky N.
-
0

Amazon has unveiled a new social shopping feature, Consult-a-Friend, allowing consumers to seek advice from trusted friends while shopping on the platform. This feature enables shoppers to send product links to friends, who can react using emojis and even provide commentary.

Oliver Messenger, Director at Amazon Shopping, emphasized the importance of this feature, stating, “Sometimes, it helps to get a little advice from your friends or family.” He further highlighted that the “Share” button in the Amazon Shopping app has been used “billions of times” this year, underscoring the frequent product-sharing habits of users.

Diving Deeper into Consult-a-Friend

The Consult-a-Friend feature is a strategic move, especially in categories where feedback is crucial. As to Amazon, customers often seek external opinions in areas like apparel, shoes, electronics, and furniture. With the holiday season approaching, this feature could be a game-changer for those indecisive about gifts.

The process of using Consult-a-Friend is straightforward:

  1. Shoppers select a product they want and tap the “Share” button.
  2. First-time users activate the “Ask for your friends’ votes” button.
  3. Friends receive a message directing them to the Amazon Shopping app, where they can view product details, select an emoji reaction, and even add commentary.
  4. The original shopper can then view collective sentiment and individual comments within the app.

This feature is particularly beneficial for products where feedback is crucial, such as apparel, shoes, electronics, and furniture. With the holiday season on the horizon, Consult-a-Friend can be a valuable tool for group gift purchases.

Users simply activate the “Ask for your friends’ votes” button to utilize this feature. Once done, they can share product links via their preferred messaging apps. Upon receiving the link, friends are directed to the Amazon Shopping app to view product details and share their reactions.

Inspire’s New “Create” Feature

In addition to Consult-a-Friend, Amazon enhances its TikTok-like “Inspire” shopping feed with a new “Create” feature. While Inspire primarily showcased content from influencers and brands, “Create” democratizes the platform, allowing more users to share their product experiences. Users will now capture or upload media, tag products, and share their insights. Once approved, this content becomes publicly visible on the Inspire feed.

By integrating social feedback mechanisms directly into the shopping experience, Amazon enhances user engagement and potentially increases purchase confidence.

However, the question remains: Will these features enhance the shopping experience or add another layer of complexity? Only time will tell. But one thing is sure: Amazon continues to innovate, ensuring it remains at the forefront of the e-commerce revolution.

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