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YouTube has Introduced New Features to Boost Creator Revenue!

By
Betonsky N.
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0

The holiday season is just around the corner, and YouTube is rolling out new features to enhance the shopping experience on its platform. These updates are about making shopping more interactive for viewers and providing creators with tools to maximize their revenue.

The platform is introducing a feature that allows creators to add timestamps to their tagged products. This means a shopping button will pop up at specific moments in a video, highlighting a product. 

Imagine watching a tech review, and just as the reviewer is praising a particular gadget, a shopping link for that exact product appears. According to a U.S. experiment conducted by YouTube in September 2023, videos with these product timestamps had double the click-through rate compared to those without. 

The platform noted, “This makes your content more helpful for fans and can increase engagement with the products you’ve tagged.”

Bulk Tagging

For creators who promote multiple products, tagging each can be tedious. Recognizing this, YouTube is launching a bulk tagging feature. 

Creators will now tag affiliate products across multiple videos simultaneously, especially if these products are mentioned in the video descriptions. 

This feature is particularly beneficial for videos that continue to attract views over time, allowing creators to monetize older yet popular content.

Insights on your fans’ favourite products

Knowledge is power, and YouTube equips creators with detailed insights into which affiliate products generate the most revenue. In the coming weeks, the platform will unveil product-level sales data. 

Creators will access metrics like sales, offer clicks, and impressions. Such granular data will guide them in understanding their audience’s preferences, helping them tailor content for maximum impact and revenue.

Implications for Creators

For creators, this means more tools to drive sales and increase revenue. The introduction of product timestamps can make content more interactive and sales-driven. Bulk tagging simplifies the monetization process, especially for affiliate marketers. And with detailed sales analytics, creators will make informed decisions about their content strategy.

While pushing products for revenue is tempting, creators must ensure they promote products they genuinely believe in. After all, trust is the foundation of the creator-audience relationship.

As creators gear up for the holiday season, these tools can be game-changers in driving sales and enhancing viewer engagement. As Jessie from TeamYouTube aptly said, “We hope you enjoy these new features and can’t wait for you to try them out this holiday season!”

The future looks promising for YouTube creators!

Amazon will be launched in South Africa in 2024

By
Betonsky N.
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0

Amazon has announced its plans to launch Amazon.co.za in 2024 offering opportunities for South African creators and businesses.

Amazon’s platform in South Africa is set to provide local sellers with a robust platform to showcase their products to a broader audience. 

As highlighted in the announcement, “More than 60% of sales in Amazon’s store are from independent sellers most of which are small and medium-sized businesses.” Robert Koen, the general manager of the Sub-Saharan Africa region for Amazon, expressed his enthusiasm, stating, “We look forward to launching Amazon.co.za in South Africa, providing local sellers, brand owners, and entrepreneurs—small and largethe opportunity to grow their business with Amazon.” His words resonate with the company’s vision of fostering local talent and businesses.

Amazon.com Deliveries

Local Businesses Eagerly Await the Launch

Several South African businesses have already expressed their excitement about this new venture. Johannesburg-based African Mamas Crafts, which employs crafters from rural areas, sees this as a golden opportunity. 

Nomaswazi Tinus, the founder and director of African Mamas Crafts, shared her optimism, saying, “African Mamas is very excited at the prospect of working with Amazon locally to leverage their tools and expertise to grow our e-commerce business.”

Similarly, Reader’s Warehouse, a venture by two book-loving brothers, is also gearing up for this new chapter.

Sean Bulpin, a director at Reader’s Warehouse, conveyed his enthusiasm, remarking, “I am absolutely thrilled about the opportunity to partner with Amazon and sell in their store.”

Empowering Sellers with Tools and Resources

Amazon will not only be offering a platform but also a myriad of tools, programs, and educational content to support sellers’ growth. From articles and videos to webinars and case studies, Amazon ensures that its sellers have all the resources they need to thrive.

As the e-commerce giant sets its foot in South Africa, local creators stand on the brink of unparalleled growth opportunities. As with any new venture, success will hinge on adaptability, innovation, and the ability to harness the vast resources that Amazon brings to the table.

Meta Gives Users the Option to Prevent Instagram Web Tracking

By
Betonsky N.
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0

Meta has recently announced that it is enhancing user control over their data across its platforms. The platform is integrating more controls into the Accounts Center, aiming to provide a one-stop solution for users to manage their information across its apps, including Facebook and Instagram. 

Robert d’Apice, Director of Product Management, mentioned, “Building on our efforts to simplify settings earlier this year, we’re moving a number of additional controls into Accounts Center.” 

This move, while simplifying the user experience, also raises questions about how much control is too much in one place. Centralizing controls might streamline the user experience, but it’s essential for users to remain vigilant and proactive in managing their data.

Enhanced Data Portability

One of the standout features is the “Transfer Your Information” tool. Now, Instagram users will transfer their photos and videos to other platforms. This move signifies a step towards greater data portability, allowing users more freedom with their content. 

It’s a game-changer, especially for content creators. Having the ability to transfer data seamlessly will open doors to third-party integrations and services, offering users more flexibility and control over their content.

Activity Off-Meta Technologies

Formerly known as off-Facebook activity, this feature lets users manage information from businesses shared with Meta. Users can review, disconnect, or clear this data. This transparency is crucial in an era where data misuse is a genuine concern.

By giving users the reins to their data interactions, Meta might be taking a step in the right direction toward building trust. However, tools are only as effective as their usage, and it’s up to the users to leverage them effectively.

User Feedback

Meta’s decision to integrate these controls is a direct response to user feedback. Robert d’Apice noted, “We’ve heard that people want to be able to easily make decisions for multiple apps at once.” 

While the centralized settings are a welcome addition, individual app settings remain an option, catering to users who prefer a more granular approach. Listening to user feedback and acting upon it not only enhances user experience but also fosters a sense of community where users feel their voices are heard.

Potential Implications for Users

With more control in users’ hands, there might be a reduced apprehension about data misuse. However, enhanced data portability can lead to increased third-party service integrations, offering users more avenues to utilize their content. As with any update, the responsibility remains on users to educate themselves on these tools to utilize them effectively.

Meta’s new data management update is a testament to the evolving digital landscape where user control and data privacy are at the forefront. As with any update, only time will tell its true impact on the platform’s vast user base.

Google’s AI-Driven Ad Revolution

By
Betonsky N.
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0

Google has decided, to intertwine artificial intelligence with advertising. The information giants aim to make ads more relevant, engaging, and timely. By harnessing machine learning, Google hopes to better identify and serve the most relevant ad formats to users, enhancing the overall viewing experience.

On the surface, this seems like a win-win. Users get ads tailored to their interests, and advertisers will potentially see higher engagement rates. 

However, the success of this initiative hinges on the accuracy and sensitivity of the AI. If not finely tuned, we might end up with more of the same – ads that miss the mark.

Implications for Content Creators

For YouTube creators and other content producers, this AI-driven approach would be a double-edged sword. On one hand, more relevant ads would mean higher engagement and potentially better monetization. On the other, the content itself might take a backseat if ads become too dominant or distracting.

Creators will need to be vigilant. While the promise of better ad revenue is tempting, it’s essential to ensure that content remains authentic and isn’t overshadowed by ads. After all, viewers come for the content first.

The User Experience

For the everyday user, the promise of AI-driven personalization could be a blessing or a curse. While tailored ads might seem appealing, there’s a thin line between personalization and intrusion. How much data is being used to curate these experiences? And at what point does it become too much?

Privacy concerns are more prominent than ever. Google will need to tread carefully, ensuring transparency in how user data is harnessed. If not handled correctly, this initiative could backfire, with users feeling their privacy is being compromised for the sake of ad revenue.

Google’s foray into AI-powered advertising is ambitious, to say the least. While the potential benefits for both advertisers and users are evident, there are significant pitfalls to consider. As technology continues to evolve, it’s crucial to remember the human element. Ads, no matter how sophisticated, should enhance the user experience, not detract from it. Only time will tell if Google’s AI-driven approach strikes the right balance.

A Comprehensive Guide to Instagram Shopping for Businesses

By
Betonsky N.
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0

Instagram, once primarily known for photo-sharing, has seamlessly transitioned into a formidable e-commerce arena. With the advent of Instagram Shopping, businesses can now tag products directly within their posts, stories, and even IGTV. 

This feature bridges the gap between content and commerce, allowing followers to shop with ease by tapping on products they fancy and being directed straight to a product page for purchase.

Prerequisites

Before diving into the world of Instagram Shopping, there are certain prerequisites businesses must meet:

Location: Businesses must be situated in a supported market.

Policy Adherence: It’s essential to comply with Instagram’s commerce policies.

Account Type: An Instagram Business or Creator account is necessary.

Domain Ownership: Businesses should own the website domain where they intend to sell their products.

Setting Up Instagram Shopping

The core of Instagram Shopping lies in its integration with a Facebook Catalog. This catalog can be established in two primary ways:

Catalog Manager: This hands-on method allows businesses to manually curate and manage their catalog.

Facebook Partner: E-commerce platforms like Shopify or BigCommerce offer direct integrations, simplifying the catalog setup process.

Once the catalog is set up, businesses can sign up for Shopping via the Instagram app. To sign up, Navigate to your profile, tap on the menu, select ‘Settings’, then ‘Business’, and finally ‘Shopping’. After following the on-screen instructions, your account will be submitted for review. Once approved, the tagging of products in posts can commence.

Best Practices

For businesses aiming to maximize the potential of Instagram Shopping, several best practices should be observed:

Image Quality: Invest in high-resolution, captivating product photos to enhance the user shopping experience.

Engaging Descriptions: Craft compelling product descriptions to pique interest and drive sales.

Catalog Updates: Regularly update product listings to reflect availability changes or introduce new products.

Utilize Insights: Instagram provides valuable data on shoppable post performance. Use this information to refine and optimize your strategy.

Instagram Shopping offers businesses a harmonious blend of social media engagement and e-commerce. By adhering to the platform’s guidelines and best practices, businesses can transform their Instagram presence into a powerful sales channel.

TikTok’s New Feature Direct Post and Its Potential Impact

By
Betonsky N.
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0

TikTok, a platform known for its dynamic content and innovative features, has recently rolled out a new feature named Direct Post. This addition is poised to streamline the content creation and sharing process, potentially transforming the way users and creators interact on the platform.

Direct Post Unveiled

Direct Post allows users to post video content directly from third-party platforms to TikTok, with the anticipation of adding photo content soon. 

It’s an evolution of the “Share to TikTok” integrations, enabling users to set captions, determine audience settings, and more, all within their chosen third-party platform. The content can then be dispatched to TikTok with a mere click.

One of the standout features is the ability to schedule long-form video content through various social media management platforms. This integration promises a more diverse content landscape on TikTok, as it simplifies the sharing process for creators.

Partnerships and Integrations

TikTok’s initiative is supported by partnerships with several key players in the tech industry. A notable collaboration is with Adobe. With the Direct Post feature integrated into Adobe Premiere Pro and Adobe Express, creators will effortlessly share content to TikTok without deviating from their primary editing environment.

Deepa Subramaniam, Vice President of Creative Cloud product marketing at Adobe, highlighted the significance of this integration, stating, “Now more than ever, publishing content in real-time has become a necessity, and creators of all skill levels need tools that can empower them with greater efficiency and without constraints.” She further emphasized the uninterrupted creative workflows this feature promises.

Other integrations include CapCut, DaVinci Resolve, SocialPilot, and Twitch, each contributing unique features to enrich the content creation and sharing experience on TikTok.

Implications and Outlook

The introduction of Direct Post appears to be a strategic move by TikTok to further solidify its position in the content creation ecosystem. By enabling direct posting from major third-party platforms, TikTok is not only broadening its horizons but also equipping its community with diverse tools to refine their content creation journey.

This feature could potentially usher in a wave of varied content, enriching the platform’s content repository. Additionally, the scheduling capability might pave the way for more strategic content dissemination, possibly boosting engagement rates. 

As the digital landscape continues to evolve, Direct Post might set a new standard for content creation and sharing, influencing other platforms to adopt similar integrations.

YouTube’s Push for Enhanced User Engagement and Inclusivity

By
Betonsky N.
-
0

YouTube is testing a “posts only” feed, which users can access by tapping the “view all” link on a community post from the home tab. This feature aims to provide users with a more streamlined way to discover community posts.

“We’ve heard from users that they are looking for more ways to discover community posts here on YouTube. So we’re testing a posts-only feed that can be found by tapping through a view all link on a community post,” mentioned Connor

This initiative is currently being tested with a randomized group of users on both Android and iOS. The idea behind this is to showcase posts from channels users have previously engaged with or posts that YouTube’s algorithm believes users might find interesting. 

This seems to be YouTube’s way of fostering stronger community engagement and ensuring that creators’ community posts don’t get lost in the vast sea of content.

Multi-Language Audio & Audio Descriptive Tracks: Enhancing Accessibility

YouTube is introducing the ability for creators to add audio descriptive tracks in YouTube Studio.

“Audio description is an additional narration track which describes what is happening on the screen during natural pauses in the audio.”

This feature is designed to cater to blind or low-vision users, allowing them to better understand and engage with the content. 

The fact that viewers can also search for these audio descriptions and even set their preferences to play these tracks by default is a commendable move. However, it’s worth noting that this feature is currently available for English content only. 

This initiative shows YouTube’s commitment to inclusivity, ensuring that content is accessible to all, regardless of their physical abilities.

Pronouns Feature: Fostering Inclusivity and Respect

In a bid to promote inclusivity and respect within the creator community, YouTube is rolling out a pronouns feature on the channel pages for US-based creators.

“The goal is to help create an inclusive and respectful culture for the creator community.” says Youtube

This feature provides creators with an optional field to express their pronouns, which can be a significant step towards fostering healthy dialogue within the community. Currently available to all US users in English, creators can choose to make their pronouns public or visible to subscribers only. 

Playing video games

It is heartening to see platforms like YouTube taking steps to recognize and respect individual identities, further strengthening the bond between creators and their audiences.

These updates from YouTube highlight the platform’s continuous efforts to enhance user experience, promote inclusivity, and foster stronger community engagement. It’s evident that YouTube is not just a platform for sharing videos but is evolving into a space that values community, inclusivity, and accessibility. 

As always, it will be interesting to see how these features are received by the community and how they shape the future dynamics of content creation and sharing on the platform.

Reels Ads Updates: Meta’s New Performance Features and Creative Solutions

By
Betonsky N.
-
0

Meta has recently unveiled a series of updates for Reels ads, aiming to enhance the performance and creative aspects of advertising on the platform. 

These updates are intriguing, especially considering the potential they hold for reshaping advertiser and user interactions on the platform.

New Features for Enhanced Performance

Reels, with its increasing popularity on both Facebook and Instagram, has become a focal point for advertisers. 

With over 200 billion plays daily across both platforms, Meta is introducing features to make Reel ads more engaging and effective.

Collection Ads: These ads feature a primary video or image accompanied by smaller images. Initially launched on Instagram, they are now being tested on Facebook. The idea is to allow users to swipe through and delve deeper into products they find intriguing.

Multi-destination Reels Carousel Ads: This feature aims to provide a more seamless shopping experience. Advertisers will now direct users to multiple product pages through Reels carousel ads, potentially increasing sales.

Swipe Left Functionality: Introduced on both Facebook and Instagram Reels ads, this feature enables users to swiftly learn about and shop for products they find appealing.

Creative Solutions for Better Engagement

Ads tailored for Reels have shown better campaign performance. Recognizing this, Meta has invested in the Advantage and Creative suite, which offers:

Creative Optimizations: Features such as automatic templates that adjust media to the 9:16 ratio, 3D motion, aspect ratio variance, and image and video enhancements are now available. These tools aim to make ads more visually appealing and engaging.

Music Enhancements: Sound plays a crucial role in engaging users. Reel ads with both music and voice-over have shown a 15-point higher positive response from consumers. Advertisers can now add music to their single image Reels ads during the campaign creation process, aiming for better engagement and results.

Brand Suitability Solutions

Ensuring that ads appear next to brand-appropriate content is vital. Meta’s brand suitability Inventory Filter control and third-party brand suitability verification solution, in partnership with Zefr, are now available on Facebook and Instagram Reels. This provides advertisers with more control and transparency over where their ads appear.

Meta’s updates to Reels ads signify a strategic move to further enhance the platform’s advertising capabilities. The introduction of features like Collection Ads and Multi-destination Reels Carousel Ads can potentially revolutionize the way users shop on the platform.

The creative solutions, especially the music enhancements, show Meta’s understanding of the importance of sound in capturing user attention. However, it remains to be seen how these features will be received by the vast and diverse user base of Facebook and Instagram.

Furthermore, the brand suitability solutions reflect Meta’s commitment to providing a safe and appropriate advertising environment. It’s a step in the right direction, especially in today’s digital age where brand image is paramount.

while these updates are promising, their real impact will be determined by their adoption rate among advertisers and their reception among users. It will be interesting to see how these features shape the future of advertising on Meta’s platforms.

YouTube Experiments with Community Posts Feed on Home for Mobile Users

By
Betonsky N.
-
0

YouTube’s latest experiment is the “Community Posts Feed” on the Home tab for mobile devices. This feature aims to make Community posts from creators more accessible and visible.

YouTube’s decision to test this feature stems from a clear user demand. As stated by the platform:

“Testing a Community Posts Feed on Home on Mobile: We’ve heard that YouTube users are looking for more ways to find Community posts from creators…” says Youtube

Community posts have become an integral part of the YouTube experience, allowing creators to share updates, polls, images, and more with their subscribers. 

However, with the number of content available, these posts can sometimes get lost in the shuffle.

How Does the New Feature Work?

For users who are part of this experiment, the Home tab on their mobile devices will have a slight variation. 

They will notice a “View all” button on single Community posts. Upon tapping, they’ll be directed to a “posts-only” feed. This feed is curated based on channels they’ve previously engaged with or posts that YouTube’s algorithm believes they might find interesting.

“To return to the Home tab from the posts-only feed, you can always tap the back arrow button at the top left of your screen.”

Potential Impact on Creators and Users

This experiment could be a game-changer for creators. By giving Community posts a dedicated space, creators might find it easier to engage with their audience without their posts being overshadowed by video content. 

It could lead to more meaningful interactions and a stronger creator-audience bond. For users, this feature ensures they don’t miss out on updates from their favorite creators. It offers a more streamlined way to stay connected, especially for those who follow multiple channels.

YouTube’s decision to test a Community Posts Feed on the Home tab for mobile users shows its commitment to fostering community and enhancing user experience. While it remains an experiment for now, its potential success could see it becoming a permanent feature, reshaping the way users interact with Community posts on the platform.

The Next Big Leap in Social Media?

By
Betonsky N.
-
0

The digital realm is no stranger to innovation, and the latest entrant poised to make waves is Artifact. Developed by Instagram co-founders Kevin Systrom and Mike Krieger, Artifact promises a fresh take on content consumption, leveraging the power of artificial intelligence (AI) to curate a personalized news feed for its users.

A Brainchild of Instagram’s Co-Founders

After they departed from Facebook in 2018, Systrom and Krieger embarked on a new venture, leading to the birth of Artifact. Launched by Nokto, Inc. in January 2023, Artifact is available for iOS and Android users. The app’s unique name is a fusion of “articles,” “artificial intelligence,” and “fact,” highlighting its core functionalities.

At its heart, Artifact is an AI-driven news aggregator. Unlike traditional news apps that present a static list of articles, Artifact uses machine learning to tailor content based on user interactions. 

The name itself, a fusion of “articles,” “artificial intelligence,” and “fact,” provides a hint into its core functionalities. However, it’s essential to note that while AI-driven recommendations can be convenient, they also run the risk of creating echo chambers, where users are only exposed to content that aligns with their existing beliefs.

Aims and Aspirations

Systrom and Krieger’s vision for Artifact is clear: to combat the misinformation rampant in today’s digital age and promote genuine engagement. By allowing users to flag misleading headlines, which are then rewritten using AI, Artifact takes a stand against clickbait. 

Additionally, the platform serves as a social network, fostering community engagement. However, the challenge lies in ensuring this feature doesn’t devolve into another echo chamber where dissenting opinions are drowned out.

While the concept of an AI-driven news aggregator is not new, Artifact’s integration of this technology and its social networking features is intriguing. 

The platform’s emphasis on combating misinformation is commendable. However, one can’t help but wonder if AI, which often prioritizes engagement over accuracy, is the best tool for this job. 

Furthermore, while Artifact’s social features aim to foster community engagement, they could also spread misinformation if not adequately moderated.

Artifact represents an ambitious attempt to redefine news consumption in the digital age. Its success will hinge on its ability to balance AI-driven personalization with promoting diverse, accurate content. Only time will tell if Systrom and Krieger’s latest venture will truly revolutionize how we consume news or if it will face the same challenges many of its predecessors have.

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