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YouTube Unveils “YouTube Create”

By
Betonsky N.
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0

In a recent announcement following the “Made On YouTube” event, YouTube has introduced a tool for its vast community of creators. Named “YouTube Create,” this new app promises to revolutionize mobile content creation.

Anna from YouTube announced, “We’re excited to announce YouTube Create, a brand new app that gives mobile creators the tools they need to take their videos to the next level.” 

One of the standout features of YouTube Create is its accessibility. It’s easy to use and completely free of charge. This ensures that both budding and established creators can benefit from the app without any financial constraints.

Playing video games

Global Testing and Expansion

Before its global launch, YouTube Create was tested in specific markets. “Over the last few months, we’ve been testing the app with creators in India and Singapore.” 

The positive feedback from these regions has paved the way for its expansion to other major markets, including the U.S., the U.K., France, Germany, South Korea, and Indonesia. And for Apple enthusiasts, YouTube revealed, “We plan to expand to more markets soon and bring YouTube Create to iOS in 2024.”

Feature-Rich Experience

YouTube Create is packed with features tailored for content creators. 

  • Audio Cleanup: This will enable creators to remove unwanted background noises with the tap of a button.
  • Captions: Creators will be able to Automatically add captions to their videos in English, Hindi, and Spanish, with more language support coming soon.
  • Visual Enhancements: Easily add filters, effects, and transitions to make your videos bop.
  • Royalty-Free Music: There will be access to thousands of royalty-free songs and sound effects within YouTube Create. All these tracks are copyright-safe.
  • Direct Publishing: “Seamlessly create and publish both shorts and longer form videos, directly to your YouTube channel, with just the tap of a button.”

Acknowledging that this is just the beginning, Anna mentioned, “This is a beta version of YouTube Create. We’re launching to creators now so that we can engage with you all and listen to your feedback as we improve the app and add more features over time.”

The platform is keen on community engagement, ensuring that the app evolves based on real user feedback.

YouTube encourages Android users in the available markets to download the app and provide feedback. 

You can download YouTube Create here.

TikTok’s introduces New Measurement Solution: Attribution Analytics

By
Betonsky N.
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0

TikTok, known for its immersive short-form video content, has always been a space where users don’t just skim through; they deeply engage. 

Recognizing the unique user behavior where viewers often get inspired by ads but continue their TikTok journey without immediate conversions, the platform has identified a measurement challenge. 

Traditional last-click models failed to capture a staggering 79% of all conversions attributed to TikTok by users themselves. This revelation underscores the need for a more nuanced approach to understanding user behavior and conversion paths.

Understanding the Customer Journey on TikTok

Introducing the Attribution Analytics feature within its Ads Manager is a game-changer. This first-party measurement solution is poised to redefine how advertisers perceive and measure success on the platform. 

By offering a comprehensive understanding of the customer journey on TikTok, spanning awareness, discovery, and action, it promises to bridge the gap between perceived and actual ad impact.

“To capture the holistic value driven by TikTok, we are excited to launch Attribution Analytics within TikTok Ads Manager to help advertisers measure the results of their TikTok advertising campaigns and gain deeper insight into users’ behavior on TikTok.”

I believe this move by TikTok is not just innovative but essential. As digital advertising becomes more complex, platforms must provide advertisers with tools that reflect the multifaceted nature of user journeys. 

This step is in the right direction and will likely set a precedent for other platforms.

Performance Comparison

The Performance Comparison tool, a feature of Attribution Analytics, offers advertisers a granular view of conversions, allowing for a more informed decision-making process. By enabling advertisers to visualize conversion changes and assess the impact on metrics like CPA, TikTok is essentially handing them the reins to their ad campaigns.

The insights provided by this tool could revolutionize how advertisers approach their TikTok campaigns. For instance, understanding that a car purchase inherently takes longer than buying a piece of clothing can shift campaign strategies and expectations. 

Moreover, the emphasis on both view-based and click-based conversions underscores TikTok’s commitment to a holistic advertising experience.

“Click-based conversions alone cannot capture the true impact that TikTok has on your business. According to a conversion lift meta-study conducted by TikTok, click attribution undervalues TikTok conversions by 73%.” says TikTok

Broadening the Measurement Horizon

By encouraging advertisers to leverage first-party and third-party solutions, the platform ensures a multi-faceted approach to understanding ad impact. This enhances transparency and builds trust between TikTok and its advertisers.

TikTok’s Attribution Analytics clearly indicates that TikTok is not just content with being a leader in content creation but also aiming to set the gold standard in advertising analytics. 

Advertisers can now look forward to richer insights, more informed decision-making, and better ROI. This move is bound to solidify TikTok’s position as a global preferred advertising platform for brands.

“TikTok is committed to continuously innovating our measurement solutions to give advertisers an objective and transparent view into their advertising investments.” TikTok

TikTok introduces Labels for AI-generated content

By
Betonsky N.
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0

TikTok is introducing a new feature: labels for AI-generated content. This move is set to offer clarity to viewers and ensure that creators adhere to ethical standards.

With the rise of Artificial Intelligence (AI) in content creation, there’s a growing need to distinguish between human-made and AI-generated content. 

TikTok recognizes the potential of AI to enhance creativity but also understands the risks of misleading or confusing viewers. As a result, the platform is launching a tool that allows creators to label their AI-generated content, ensuring viewers are aware of the content’s origins.

“AI enables incredible creative opportunities, but can potentially confuse or mislead viewers if they’re not aware content was generated or edited with AI.” TikTok

Empowering creators

The new label is not just about transparency; it’s also about celebrating innovation. Creators can use this label to highlight the AI-driven techniques behind their content. 

Moreover, this tool will help creators comply with TikTok’s synthetic media policy, which mandates labelling AI-generated content containing realistic imagery or sounds.

“The new label will help creators showcase the innovations behind their content, and they can apply it to any content that has been completely generated or significantly edited by AI.” TikTok

Automating the Process

TikTok is also exploring automated methods to label AI-generated content. The platform plans to test an “AI-generated” label, which will be applied automatically to content detected as being created or edited using AI. 

The platform’s decision to introduce these labels wasn’t made in isolation. TikTok consulted with its Safety Advisory Councils and industry experts, such as Dr. David G. Rand from MIT, to design effective labeling policies.

“It’s really important that platforms develop effective labeling policies. We have found that across different demographic groups globally, the term ‘AI generated’ is widely understood as applying to content that is generated by AI.” – Dr. David G. Rand

By introducing these labels, TikTok is taking a proactive approach to address the challenges posed by AI-generated content, ensuring that viewers can trust the content they consume.

For creators, these labels serve as a reminder of the ethical responsibilities that come with using AI. It encourages them to be transparent about their content creation processes, fostering trust with their audience.

TikTok’s decision could inspire other platforms to adopt similar measures, leading to a more transparent digital landscape.

As AI plays a pivotal role in content creation, such measures are crucial in building trust and promoting responsible practices.

TikTok and Billboard Join Forces for TikTok Billboard Top 50 Chart

By
Betonsky N.
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0

TikTok and Billboard have unveiled the TikTok Billboard Top 50 Chart. This chart, the first of its kind in the U.S., is designed to monitor and showcase the most popular songs on TikTok, reflecting the evolving music trends in the U.S. market.

About the Chart

The TikTok Billboard Top 50 Chart is a weekly compilation of the hottest tracks on TikTok, based on a mix of creations, video views, and user engagement from the U.S. 

TikTok community. The chart will be updated every Thursday and is accessible to all U.S. TikTok users and on Billboard.com.

“I am so excited that so many of my songs are charting on TikTok and Billboard’s new chart… I’m just being me on TikTok, and people love it,” – Sexyy Red, a musician

Sexyy Red has the distinction of claiming the first-ever no. 1 spot on this chart with the song “SkeeYee.” Sexyy Red’s influence doesn’t stop there, as the artist has three more songs featured on the debut TikTok Billboard Top 50 Chart. Following closely are Doja Cat’s “Paint the Town Red” at no. 2 and Taylor Swift’s “August” at no. 3.

“TikTok is already the world’s most powerful platform for music discovery and promotion… The chart gives a clear picture of the music that is being listened to on TikTok,” – Ole Obermann, Global Head of Music Business Development at TikTok.

This chart’s introduction signifies TikTok’s growing influence in the music industry. It acknowledges the platform’s role in music discovery and how it shapes popular culture. With this chart, artists can gain recognition faster, and new music trends have emerged more organically.

“We see a clear opportunity to recognize the way music discovery on TikTok is shaping popular culture and are proud to offer this tool to the industry,” – Mike Van, President of Billboard.

Traditional methods of gauging song popularity, like radio plays or album sales, are now complemented by digital engagement metrics. This chart might pave the way for other platforms to establish similar collaborations, further integrating social media into the music industry.

TikTok has already proven to be a launchpad for new artists. With the addition of this chart, emerging artists have another platform to gain recognition and validate their popularity.

The TikTok Billboard Top 50 Chart is more than just a list of popular songs; it’s a testament to the evolving dynamics of the music industry. As digital platforms continue to shape music trends, collaborations like this will likely become more prevalent, offering artists new avenues for success and recognition.

Amazon October 2023 Prime Big Deal Days Announced

By
Betonsky N.
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0

Amazon has officially announced its much-anticipated Prime Big Deal Days 2023 dates. Scheduled for October 10th and 11th, this event promises many deals and discounts, making it a prime time for creators to shop and boost their sales. 

A Glimpse into Prime Big Deal Days

Prime Big Deal Days are set to offer deep discounts on renowned brands like Dyson, Sony, Barbie, SharkNinja, iRobot, LG, Peloton, Jabra, and even Betty Buzz by Blake Lively. The event will commence at 3 a.m. EDT on October 10th and run through October 11th.

 Prime members will have exclusive access to deals from independent sellers, including Ruggable x Jonathan Adler, Urban Decay Cosmetics, and PicassoTiles.

“Get ready to shop some of Amazon’s best early holiday deals during Prime Big Deal Days, taking place October 10 at 3 a.m. EDT through October 11,” says Amazon

With new deals dropping as frequently as every five minutes during select periods, this event is shaping to be a shopping extravaganza. Integrating personalized recommendations based on past purchases and browsing history further enhances the shopping experience, making it more tailored and efficient for users.

Maximizing Benefits: Tips for Creators

Dive into Doorbuster Deals: Prime members can now sign up for Invite-only deals on select products expected to sell out. These include massive discounts on products like Blink smart home security, Sony Dolby Atmos/DTS:X Soundbar-HTX8500 2.1ch, Philips 3000 Series Air Fryer, and Jabra Elite 7 Active True Wireless Earbuds. 

If selected, members will receive instructions on how to purchase the item during the event.

“Starting today, Prime members can sign up for Invite-only deals on select products expected to sell out.” states the retail giant

Leverage All Delivery Options: With Prime membership, creators can benefit from fast, free delivery on many items. Options like Same-Day Delivery, Amazon Locker, Counter location, and Amazon Day provide flexibility and convenience.

Stay Alert with Personalized Deal Notifications: By visiting the Prime Big Deal Days event page on the Amazon Shopping app, creators can set up deal alerts related to their recent searches and viewed items, ensuring they don’t miss out on lucrative deals.

“Customers can shop with peace of mind knowing Amazon stands behind the products sold in our stores with the A-to-z Guarantee,” says Amazon

The emphasis on personalized deal alerts and the integration of Alexa showcases Amazon’s commitment to providing a seamless and user-centric shopping experience. 

For creators, this means an opportunity to grab great deals and understand the potential of leveraging technology for business growth.

Prime Big Deal Days 2023 is more than just a shopping event; it’s an opportunity for creators to elevate their brand, stock up on essentials, and even dive into new ventures. 

With Amazon’s vast ecosystem and the added benefits of Prime membership, creators are poised to make the most of this event. So, mark your calendars and gear up for a shopping experience like no other!

If you’re not a Prime member yet, consider signing up to enjoy the full benefits during the event.

Amazon’s Generative AI: A Boon for Sellers

By
Betonsky N.
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0

Amazon has recently unveiled its latest advancement in artificial intelligence (AI) designed to assist sellers in crafting compelling product listings. 

This innovative tool harnesses the power of generative AI to streamline the listing creation process, ensuring that products are presented in the most engaging and informative manner possible.

The Power of Generative AI

Generative AI has been making waves in various sectors, aiding in tasks ranging from building spreadsheets to writing essays and even poems. Logie for example has redefined influencer marketing with a data drive approach, automatically connecting brands with influencers.

Amazon’s foray into this domain aims to use this technology to enhance the seller experience on its platform. By leveraging large language models (LLMs), which are trained on vast amounts of data.

Amazon’s new tool can generate comprehensive product descriptions, titles, and other listing details which Logie has been doing successfully with its system

Sellers simply need to provide a concise product description, and the AI takes care of the rest, crafting high-quality content ready for submission.

By leveraging cutting-edge technology, Amazon is positioning itself at the forefront of e-commerce innovation, ensuring both sellers and buyers benefit from the latest advancements.

Simplifying the Listing Process for Creators

Historically, creating captivating product titles and descriptions has been a labor-intensive process for sellers. With the introduction of Amazon’s generative AI capabilities, this process is significantly simplified. 

Sellers will now reduce the multiple steps of entering specific product data to just one. After providing a brief product description, Amazon’s AI generates content for the seller’s review. This content will be used as-is or further refined by the seller.

Beyond traditional sellers, creators who sell products, whether it’s merchandise, art, or any other tangible goods, stand to benefit immensely. 

Crafting the perfect product description often requires a lot of effort and attention to detail. With Amazon’s generative AI, this process becomes streamlined, saving creators valuable time and ensuring their products are presented in the best light.

For creators, especially those who are not traditionally tech-savvy, this tool can be a game-changer. It reduces the administrative burden, allowing them to focus more on their craft and less on the intricacies of product listing.

Enhancing the Shopping Experience

Beyond aiding sellers and creators, this new tool also promises to elevate the shopping experience for customers. With more comprehensive and consistent product information, shoppers can make more informed purchase decisions. 

Robert Tekiela, vice president of Amazon Selection and Catalog Systems, emphasized the potential of these AI models: “With our new generative AI models, we can infer, improve, and enrich product knowledge at an unprecedented scale and with dramatic improvement in quality, performance, and efficiency.”

By ensuring product listings are more detailed and consistent, Amazon is enhancing the overall shopping experience. This not only benefits sellers and creators but also builds trust with consumers, who can now make purchases with greater confidence.

Unveiled at Accelerate 2023, Amazon’s premier annual seller conference, this AI tool has already been tested by numerous sellers. Early feedback suggests that a majority of these sellers are directly utilizing the content generated by the AI. This initiative is just a glimpse of Amazon’s vision for integrating AI to enhance the seller experience.

As AI continues to evolve, it’s likely that we’ll see even more innovative tools designed to simplify and enhance the e-commerce experience.

Pinterest’s Vision for a Seamless User Journey

By
Betonsky N.
-
0

Pinterest has unveiled a series of new product updates and advertising solutions. These updates, announced at the annual global advertiser summit, Pinterest Presents, are set to redefine the user experience, offering a seamless journey from discovery to decision-making.

The Vision Behind the Updates

“We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full funnel solution,” Bill Watkins, Chief Revenue Officer, Pinterest.

Pinterest is not just aiming to be another social media platform; it’s striving to be a comprehensive solution for both consumers and advertisers. 

The emphasis on “full funnel” indicates a desire to capture users at every stage of their journey, from initial interest to final purchase.

New Ad Formats

With over 465 million monthly users, Pinterest is a goldmine for advertisers. The platform’s new ad solutions are designed to capture this audience’s intent and drive them toward actionable decisions.

Premiere Spotlight allows brands to dominate premium ad placements, ensuring maximum visibility. Significantly, it’s now extended from search to home feed, broadening its reach.

Showcase Ads let users delve deeper into a brand’s offerings, enhancing user engagement.

Quiz Ads Offer a personalized touch, these ads engage users with quizzes, driving deeper brand interaction.

The global availability of these ad formats shows the platform’s commitment to providing consistent user experiences across regions.

Streamlined Operations

Pinterest’s Business Manager tool will undergo enhancements, making it a one-stop solution for agencies to manage their clients’ presence. 

The introduction of features like comprehensive business dashboards and audience-sharing tools will undoubtedly streamline operations, offering a more efficient management system.

Apart from this, the upcoming Creative Studio promises to be a game-changer for brands. It offers a quick way to generate lifestyle imagery for product Pins, ensuring that brands will effectively showcase their products in an appealing manner.

 A Shopping-Centric Approach

“55% of users see Pinterest as a place to shop” This statistic highlights the platform’s potential as a shopping hub. With features like mobile deep links, direct links, and eCommerce integrations, Pinterest is making the shopping experience more intuitive and seamless.

Collages, a feature currently in testing, will offer users a more immersive shopping experience. It will allow users to create interactive collages, combining different products to visualize their final look. 

This feature, combined with Pinterest’s advanced visual technology, is set to redefine the platform’s shopping experience.

“With collages, Pinterest becomes a user’s personal sandbox for exploration, refinement, and visualization.” Sabrina Ellis, Chief Product Officer, Pinterest.

The updates announced by Pinterest are not just incremental changes; they represent a strategic shift towards becoming a comprehensive platform for inspiration, discovery, and shopping. 

By enhancing user engagement, streamlining operations for agencies, and offering innovative ad solutions, Pinterest is poised to solidify its position as a leading platform for both users and advertisers. 

The future looks promising, and it will be interesting to see how these changes resonate with the global audience.

TikTok Shop’s Full-Scale Launch in the US

By
Betonsky N.
-
0

TikTok, a platform synonymous with viral trends and innovative content, has once again made headlines with the full-scale launch of TikTok Shop in the US. 

This move promises to further blur the lines between entertainment and e-commerce, offering a seamless shopping experience for its vast American audience.

A New Shopping Era

“Today, we’re excited to announce a new way for people to now find and shop for their favorite products with the full launch of TikTok Shop in the US.” says TikTok

With over 150 million people in the US turning to TikTok for inspiration, the platform’s decision to fully integrate shopping capabilities is both strategic and timely. 

Community-driven trends, such as #TikTokMadeMeBuyIt, have already showcased the platform’s influence on consumer behavior. 

By introducing shoppable videos and LIVE streams directly into users’ For You feeds, TikTok is poised to redefine the e-commerce landscape, making shopping more spontaneous and trend-driven.

What TikTok Shop Brings to the Table

TikTok Shop offers many features designed to enhance the user shopping experience:

In-Feed Video and LIVE Shopping: Users will now shop directly from videos and live streams, transforming passive viewing into active purchasing.

Product Showcase: This feature allows users to browse products, read reviews, and make purchases directly from a brand’s profile, offering businesses a dynamic storefront within the app.

Shop Tab: A dedicated space for businesses to display their products, facilitating easy discovery and purchase for users.

Affiliate Program: A win-win for both creators and sellers. While creators can monetize their content by sharing products, sellers get a wider reach and endorsement from popular TikTok personalities.

Shop Ads: An advertising feature that ensures greater visibility for sellers, driving more traffic and potential sales.

Fulfilled by TikTok: A logistics solution that handles storage, packaging, and shipping, allowing merchants to focus solely on their products.

The integration of these features promises to make TikTok not just a platform for entertainment, but a holistic space where users can discover, interact, and purchase, all without leaving the app.

Empowering Creators and Brands

One of the standout features of TikTok Shop is its emphasis on empowering creators. The Affiliate Program, for instance, offers creators a new avenue to monetize their content. 

By sharing products in their videos and live streams, they can earn commissions, fostering a symbiotic relationship between creators, brands, and consumers. 

This not only democratizes e-commerce but also ensures that product endorsements are more organic and relatable.

A Secure Shopping Experience

“From discovery to purchase, TikTok is committed to providing a safe and secure environment that allows our community to shop with confidence.” mentions the platform

TikTok’s commitment to user safety remains paramount. With features like secure checkout, adherence to community guidelines, and a robust system of manual moderation, TikTok ensures a trustworthy shopping environment. 

This focus on safety is crucial, especially given the platform’s immense reach and influence.

As platforms like TikTok continue to innovate, the boundaries between content creation and commerce are set to become even more fluid. 

For brands, creators, and consumers alike, this promises a more integrated, interactive, and immersive shopping experience. 

TikTok’s move is not just timely but transformative, setting the stage for the future of online retail.

Pinterest’s Step Towards Body Inclusivity

By
Betonsky N.
-
0

Pinterest has announced the introduction of a novel body type technology to its suite of inclusive AI innovations. This pioneering technology, a first in the industry, employs shape, size, and form to discern various body types from over 5 billion images on the platform. 

By leveraging this body type technology, along with the previously launched skin tone technology, Pinterest aims to reshape its algorithms to enhance representation across related feeds and search results, especially in women’s fashion and wedding-related content. 

This initiative not only sets a new benchmark for other platforms but also addresses the pressing need for representation, ensuring that every individual can see themselves reflected on Pinterest.

Supporting Diverse Content Creation

Pinterest’s commitment to “supporting an ecosystem that creates and highlights content from historically marginalized communities” is a testament to its forward-thinking approach. 

Introducing innovative technologies is essential, but equally vital is the creation and promotion of diverse content. To champion this cause, Pinterest has unveiled the Creator Inclusion Fund. Aimed at North American creators in the fashion and beauty sectors, this fund seeks to promote content that showcases diverse body types. 

The emphasis on historically marginalized backgrounds ensures a richer content landscape, making Pinterest a platform where everyone feels valued and represented.

Spotlight on Size-Inclusive Brands

In a world where body inclusivity is gaining momentum, Pinterest’s decision to feature size-inclusive brands on its search landing page is both timely and impactful. By collaborating with Today’s Inspiration articles and Shopping Spotlights, which offer expert recommendations from influential figures in the fashion world, Pinterest is ensuring that users have access to a diverse range of fashion inspiration. 

Brands like Torrid, Dia & Co, and Anthropologie will now be at the forefront, catering to a wider audience and redefining beauty standards.

The Changing Landscape of Fashion Inspiration

The surge in body-inclusive search terms on Pinterest is indicative of a broader societal shift. With terms like “Mom summer outfits curvy” seeing a staggering 47x increase, and “concert looks plus size” and “plus size bridal dresses” also on the rise, it’s evident that users are actively seeking representation. 

This trend underscores the importance of platforms like Pinterest in shaping perceptions and influencing beauty standards. 

As users continue to embrace body inclusivity, brands, and creators are presented with a unique opportunity to redefine fashion norms and cater to a diverse audience.

The Rising Power of Creators

By
Betonsky N.
-
0

The digital landscape is evolving rapidly, and creators are at the forefront of this transformation. The year 2023 marks a significant shift in the influencer marketing domain, with creators gaining more power and influence than ever before. 

The Hollywood Strikes

The Hollywood strikes have served as a wake-up call, emphasizing that creators are now bigger than social media. These strikes have unveiled the immense power that creators hold, leading to a rapid diversification of platforms and revenue streams. 

The aftermath is expected to usher in more TV-like content and a surge in creator-owned media. As the report suggests, “The Hollywood strikes are revealing the full power of creators.”

The Need to Take Creators Seriously

The era where creators were merely seen as tools for brand sponsorships on social media is fading. 

The ripple effects of the Hollywood strikes on the creator economy are compelling companies to recognize and leverage the influence of creators beyond mere brand endorsements. It’s no longer about talking the talk; it’s time for companies to walk the walk.

In the midst of this creator revolution, companies like Logie are emerging as game-changers. Catering specifically to the needs of creators, Logie continuously harnesses the power of AI to offer tailored solutions. 

But what sets them apart is their unique approach to product opportunities. By allowing creators to earn a whopping 20-50% commission, they’re not just providing a platform but also a lucrative income stream, making them a prime example of how businesses can symbiotically thrive with creators.

Shifting Strategies in the Creator Economy

With the growing power of the creator economy, there’s an urgent need for marketers, social platforms, and media companies to recalibrate their strategies. 

The report poses a crucial question: “How should marketers, social platforms, and media companies adjust their strategies as the power of the creator economy grows?” 

One key statistic from the report highlights that spending on sponsored social media content in the US will grow roughly 3.5 times faster in 2023 than social ad spending, and this trend is expected to continue through 2025.

The “Influencer Marketing 2023” report underscores the paradigm shift in the digital world, with creators emerging as powerful entities. 

For those in the marketing and media sectors, understanding and adapting to this change is not just beneficial – it’s imperative.

How creators can Leverage this

Diversify Platforms: Don’t limit yourself to one platform. Explore various social media channels and even consider creating your own media.

Engage Authentically: Engage with your audience genuinely and create content that resonates with them.

Stay Updated: The digital landscape is ever-evolving. Stay updated with the latest trends and adapt your strategies accordingly.

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About Logie

Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.

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