TikTok’s guide for early holiday marketing

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June 5, 2023

With half the year already behind us, it’s the ideal time for marketers to strategize for the forthcoming holiday season.

The holiday season might seem far off, but efforts made today could translate into significant returns in the future. TikTok has therefore released a holiday Playbook to help users maximize their sales.

Product Discovery and Shopping

As the holiday season approaches, it’s essential for brands and marketers to tap into this potential. Early data suggests that 15% of all product discoveries begin on TikTok, emphasizing the need to capitalize on this trend early.

TikTok’s unique blend of creativity and virality has positioned it as a powerful platform for product discovery and shopping and with popular trends emerging within the platform, marketers should research and take advantage of this.

Joining the Holiday Conversation on TikTok

The For You page (FYP) on TikTok serves as a hub for holiday and shopping content discovery. Brands can use this opportunity to engage with audiences by creating content around trending holiday hashtags like #Haul, #Hosting, and #GiftIdeas.

In addition to creating brand-specific content, one powerful strategy is to leverage the platform’s dynamic creator community. As the true voices of the platform, TikTok creators excel at introducing brands to their loyal communities of shoppers.

They not only create curated gift lists, but they also ingeniously weave your brand into their personal holiday traditions and share their tips and tricks for holiday hosting.

This authentic storytelling approach by creators inspires immediacy and purchase, presenting a full-funnel-in-one solution for your brand during the holiday shopping season.

To implement this strategy effectively, brands should use the TikTok Creator Marketplace to find creators whose style and audience align with their brand values and goals.

In this way, by joining the holiday conversation on TikTok and forming strategic collaborations with creators, brands can foster a sense of community, enhance their reach, and ultimately drive higher sales during the holiday season.

Creative Solutions for the Holiday Season

Some of the ways for Tiktok sellers to be innovative and connect with users is by joining holiday conversations. The Tiktok guide suggests the following ways to achieve that;

Luxe Gift Giving. The holiday season is synonymous with luxury. Brands can use TikTok Creative Exchange to create content that showcases gift-giving opportunities and luxury unboxings, resonating with niche communities.

Shoppable Community Aesthetics. TikTok communities significantly influence trending products and aesthetics. Brands are advised to use CapCut, TikTok’s editing suite, to tailor content to align with ongoing trends and seamlessly participate in existing conversations.

The joy that Keeps on Giving: The post-holiday period is also crucial as TikTok creators share their #hauls, #gifts, and #unboxings, inspiring purchase-centric conversations. Brands should engage in this dialogue for extended Q5 interaction using the Creative Center’s Trends Hub.

Creators as Holiday Helpers: TikTok creators serve as brand ambassadors, introducing brands to their loyal communities through curated gift lists, integration of brands into personal holiday traditions, and sharing holiday hosting tips. This full-funnel-in-one solution inspires immediacy and purchase.

As the holiday season approaches, TikTok’s Creative Solutions become a pivotal tool for brands to engage their audience. Capitalizing on the luxury trend, brands can use the TikTok Creative Exchange to showcase affordable to premium gift-giving opportunities, crafting content that seamlessly integrates with various niche communities.

Optimizing Ad Spend and Content

To optimize campaigns and maximize Return on Ad Spend (ROAS), brands need to connect catalogs and use reliable data. Consistent campaigns running through the full Consumer Packaged Goods (CPG) purchase cycle can achieve a greater ROAS.

Additionally, diverse and valuable content developed with TikTok’s Creative Center and ecosystem of tools keeps users engaged.

To target audiences, capture attention and increase engagement, brands and marketers should strive to use video shopping ads

The dynamic nature of TikTok offers a unique opportunity for brands during the holiday season. By embracing an early, strategic, and creative approach to holiday marketing, brands can effectively connect with audiences, inspire thoughtful gifting, and ultimately boost holiday sales.

Read more on Tiktoks Holiday playbook guide here

Demystifying Instagram’s Ranking Algorithm

By

Betonsky N.

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June 1, 2023

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Instagram, in a blog post, has explained the platform’s Algorithm in a bid to create transparency among its users. In response to feedback and misconceptions, Instagram has introduced new features and updates to enhance user experiences.

Instagram’s Multifaceted Ranking Approach

Instagram employs a diverse array of algorithms, classifiers, and processes instead of relying on a single algorithm to determine what users see on the platform.

To Recognize the unique preferences and behaviors exhibited by users in various app sections, the social media giant has tailored specific algorithms for Feed, Stories, Explore, Reels, Search, and more to optimize content ranking.

“We want to do a better job of explaining how Instagram works. There are a lot of misconceptions out there, and we recognize that we can do more to help people, especially creators, understand what we do. Today, we’re updating our original post to shed more light on how ranking works across Instagram and share some new features we’ve built in response to feedback from creators that help improve the experiences people have across the app overall” said Instagram in a blog post

Feed Ranking

Feed is personalized to allow users to stay connected with friends, family, and their interests. It presents a mix of content from followed accounts, recommended content users might enjoy, and advertisements.

Instagram’s feed ranking algorithm follows a systematic approach that includes content selection, personalization, and signals. The algorithm considers factors such as past interactions, format preferences, recency of posts, and creator relevance to strike a balance between familiar and recommended content.

Additional Features

To empower users in shaping their experience on the app, Instagram offers various features and controls including;

Personalizing Feed and Stories: Users can add accounts to their Favorites list, ensuring that content from those accounts appears more prominently in their feed. Users also have the flexibility to customize their feed to display content exclusively from Favorites or followed accounts, beside this the Close Friends feature enables users to share Stories exclusively with a selected group of close contacts. To take a break from recommendations, Instagram allows users to snooze suggested posts in the feed for 30 days.

Influencing Recommendations: Instagram allows users to actively enhance their recommendations by adjusting the Sensitive Content Control to see more or less of certain content types from accounts they don’t follow. Indicating “Not Interested” in recommended posts helps Instagram show less similar content, while the upcoming “Interested” option will enable users to signal their preferences for more of what they enjoy. Proactively hiding posts with undesired captions and reporting policy violations also contribute to refining Instagram’s recommendation system. The platform provides insights into why specific content is shown, ensuring transparency.

Addressing “Shadowbanning” Concerns

While the term “shadowbanning” has been used to imply limitations on account reach without clear justification, Instagram has clarified in its blog post that its ranking approach does not suppress content intentionally.

The platform has stated its pursuit to ensure creators reach their audiences and grow on Instagram without resorting to paid advertising.

Features like Account Status provide transparency by explaining why content may be less visible and offers opportunities to appeal decisions.

Instagram has stated its continued investment in Account Status and its commitment to exploring ways to help creators understand factors influencing content distribution.

To express its commitment to providing ranking updates, transparency, and greater control over the Instagram experience, Instagram is testing notifications regarding limited reach on reels due to watermarks. Resources such as the Creator Lab and interactive sites equip creators with knowledge and best practices to enhance their reach and impact.

By shedding light on its ranking algorithm and introducing new features, the platform aims to enhance user experiences and empower creators.

By leveraging the tools and resources provided, users will effectively maximize their Instagram experience while creators can thrive on the platform.

You can read more on the explained rankings here

YouTube’s partner program update and new features

By

Betonsky N.

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May 31, 2023

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The YouTube Partner Program (YPP) is on the brink of a transformation. The platform has announced essential changes to enhance revenue opportunities for creators and ensure the fair use of copyrighted music.

To continue in the program it is advised that current YPP members accept the new terms by July 10th, 2023, to continue monetizing.

“If you do not accept by this date, your content will no longer be eligible to monetize on the platform any previously monetized content will stop accruing revenue effective July 11th, 2023. And all monetization features, including but not limited to channel memberships, super chat, and similar features will be turned off. We’ll give weekly reminders in the newsflash until July 10th” said Youtube in the announcement

Eligibility Criteria and Application Process

To be eligible for the YPP, creators need to meet specific criteria. These include acquiring at least 1,000 subscribers and reaching either 4,000 valid public watch hours in the last 12 months or 10 million valid public Shorts views in the last 90 days.

Bear in mind that public watch hours from Shorts views in the Shorts Feed do not contribute to the 4,000 public watch hours threshold.

“Once you apply, your channel will go through a standard review process to see whether your channel meets our policies and guidelines. If it meets our policies and guidelines, we’ll accept your channel into YPP. Keep in mind we continuously check channels in YPP to make sure they continue to meet our policies and guidelines over time, “Youtube.

The application process involves signing up for YPP, reviewing, and accepting the base terms, setting up an AdSense account, and waiting for YouTube’s automated systems and human reviewers to assess the channel.

Understanding the Monetization Features

Once you’ve successfully joined the YPP, you can start exploring various monetization options like Watch Page Ads, Shorts Feed Ads, Memberships, Supers, Shopping, and more.

The choice of how to monetize lies in your hands, but it is important to review and accept the relevant module terms.

To maintain an active and healthy ecosystem, YouTube might deactivate monetization for channels that remain dormant for six months or more. As a creator, it is crucial to regularly upload videos or post on the Community tab to continue reaping the benefits of the YPP.

Other Developments on YouTube

In addition to the YPP changes, YouTube is introducing other features to enhance the creator experience. The platform is retiring the Stories feature, with Community Posts and Shorts set to take center stage.

Additionally, creators will now be able to deliver a more immersive experience to their viewers with the introduction of 5.1 surround sound audio support for live streams.

For YouTube Shorts, a feature has been enabled to allow you to reply to comments posted on your channel. These Shorts will notify the commenter and appear in the comment feed beneath the original comment, thereby fostering more interactive engagement with your audience.

Another shift in the new YPP terms is the ability for creators to use recognizable music and earn ad revenue with Creator Music. This feature will provide creators with an expanded library of music to enrich their content and engage their audiences, simultaneously offering an additional avenue for revenue generation.

The constant shifts and updates by Youtube show their commitment to seeing creators succeed, it’s exciting to see what positive changes will come next

YouTube stories to be discontinued next month

By

Betonsky N.

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May 29, 2023

0

In an effort to prioritize other key functionalities, YouTube has decided to phase out its Stories feature next month.

Effective June 26, 2023, creators will no longer have the option to create new YouTube Stories. Stories that are already live on that date will expire seven days after their original sharing.

Embracing Community Posts

Earlier last week, the platform announced the expansion of access to Community posts for millions of creators. In this feature, they have incorporated popular features from Stories such as the editing tools and the ability for posts to expire after 24 hours.

Additionally, creators can leverage engagement-enhancing features like polls, quizzes, filters, and stickers to further strengthen connections with their audiences.

“While Stories are going away, we’ve seen that both Community posts and YouTube Shorts are great alternatives that can deliver valuable audience connections and conversations,”

The platform seems to be pushing for community posts and shorts as an alternative for creators seeking to share lightweight updates, initiate conversations, and promote their YouTube content to their audience.

From YouTube observation, creators who utilize both posts and Stories observe significantly higher levels of comments and likes on average compared to those with just stories

The Rise of YouTube Shorts

According to Youtube, Shorts generate significantly higher subscriber engagement on average Compared to Stories. The platform has therefore ramped up mobile video tools directly within the Shorts camera, allowing creators to seamlessly add text, and filters, and remix their favorite content from the platform.

Recent updates have also enabled creators to reply to comments with Shorts, facilitating further audience engagement.

YouTube has expressed its commitment to investing in new and innovative tools to help creators expand their audiences across the platform.

“With new features for both Shorts and Community posts to be announced throughout the year, we are committed to investing in new and innovative tools to help you grow your audiences across YouTube”

Since its launch in 2018, the Youtube stories feature has not properly gained shape so it makes sense that it is being phased out.

Also, to pin comments, you must have enabled access to advanced features which may take up to 24 hours to show up across your channel. With Youtube, there are always new changes and trials so if you will miss stories, I’m sure something else will be introduced soon.

Pinterest’s diversification efforts to enhance representation

By

Betonsky N.

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May 26, 2023

0

Pinterest has outlined several updates it will implement to improve diversity and representation in the platform. These updates aim to create a more inclusive and engaging user experience while reflecting the diverse communities it serves.

By incorporating diversification mechanisms into their search, related products, and new user home feed features, Pinterest strives to meet the needs and preferences of its global user base.

Improving Representation Online

Enhanced representation has the capacity to develop a positive business impact through increased engagement, retention, and trust in the platform. To expose the platform to these possibilities, it aims to facilitate content discovery and demonstrate its ability to meet the diverse needs and preferences of users.

Some of the platform’s diversification efforts include encompassing two major stages in large-scale recommender systems: retrieval and ranking. The retrieval stage involves narrowing down the set of candidates based on relevance.

While the ranking stage aims to find an optimal ordering of the candidates. Diversification is incorporated throughout both stages to ensure a diverse set of content is surfaced to users.

Multi-Stage Diversification in Search and Recommender Systems

Diversity Dimension and Metric. This will involve various diversity dimensions, such as skin tone ranges. The platform aims to ensure that different skin tones are represented in the top-ranked results. A diversity metric will measure the effectiveness of the diversification strategy by determining the fraction of queries in which all diversity groups are represented in the top-ranked results.
Diversification at Ranking. Pinterest employs diverse ranking strategies, including the Round Robin (RR) and Determinantal Point Process (DPP) approaches. RR involves selecting items from each diversity group in a round-robin manner, while DPP utilizes a probabilistic model to select a diverse subset of items, it also offers a more nuanced trade-off between diversity and utility and can be extended to multiple diversity dimensions.
Diversification at Retrieval. To increase the diversity of candidates during retrieval, Pinterest utilizes techniques such as Overfetch-and-Rerank, Bucketized ANN Retrieval, and Strong OR retrieval. These methods will expand the candidate set, and ensure representation from each diversity group.
Productionization and Results. Pinterest deployed its diversification approaches across Search, Related Products, and New User Homefeed surfaces. Extensive A/B experiments were conducted to measure the impact on engagement metrics and diversity. The results demonstrated significant improvements in diversity metrics with positive or neutral impacts on engagement metrics.

“We deployed multi-stage diversification on several Pinterest surfaces and through extensive empirical evidence showed that it is possible to create an inclusive product experience that positively impacts business metrics such as engagement. Our techniques are scalable for multiple simultaneous diversity dimensions and can support intersectionality” explained Pinterest in a blog post.

Representation of every population category is a very inclusive measure by Pinterest and it shows their recognition of the platform’s diversity. Its ongoing efforts will also focus on refining triggering mechanisms, optimizing multi-objective optimization weights, exploring debiasing techniques, and mitigating serving bias in recommendation systems. Such features should be explored by other platforms to ensure every user’s experience is satisfactory.

You can get an in-depth overview of the details here

Instagram introduces Ads in search results

By

Betonsky N.

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May 25, 2023

0

Instagram has recently announced that advertisers will have the ability to display ads within the search results.

Ads Creation

With the introduction of “INSTAGRAM_SEARCH” as a new placement option, developers will create ads specifically designed for Instagram search results. This means that advertisers will leverage the power of search intent to display their products or services to users who are actively seeking relevant content.

“This will not require the use of a new endpoint; the ‘Instagram search results’ placement option will be available via the current Marketing API endpoint you may already be familiar with, through the addition of the INSTAGRAM_SEARCH placement option. With this new addition, you will be able to update your app to enable your clients to create and preview ads in Instagram search results via API,” said Instagram in a blog post

By seamlessly integrating ads within search results, businesses can capture the attention of potential customers at the right moment, increasing the chances of conversion and driving tangible business results.

Ads Insights

The update will allow Advertisers to analyze insights at the placement level, enabling them to understand how their ads are resonating with the audience in this particular context. By gaining valuable data on ad performance within search results, businesses will be able to refine their advertising strategies, optimize targeting, and allocate budgets more effectively.

Ad Preview

Another valuable feature introduced through this update is the ability for developers to fetch ad previews in the INSTAGRAM_SEARCH_CHAIN format. A functionality that will allow advertisers to preview how their ads will appear in search results before they go live.

By obtaining a visual representation of the ad in the intended placement, businesses can ensure their creatives are compelling, visually appealing, and well-optimized for the search results experience.

The new update by Instagram has a lot of potentials to drive advertising traffic to the platform. You can read more on how the Ads in search are intended to work here

Leveraging LinkedIn as a content creator

By

Betonsky N.

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May 25, 2023

0

LinkedIn is a powerful platform for professionals to connect, network, and showcase their expertise and when you hear content creation, you may not think they are linked but that’s not entirely true.

Building a strong presence on LinkedIn takes time and effort, but it’s worth it. To start, you must have a compelling profile and if possible, create a page where you will regularly share, valuable insights, engage with your network, and leverage LinkedIn’s features.

Creating content on LinkedIn

On LinkedIn, it’s essential to understand how to captivate your audience and drive meaningful engagement. First, establish consistency by posting once to two times a day and using eye-catching visuals to grab your audience’s attention.

With your content, it is essential to keep them short and spicy to clearly communicate the value to your audience and this will more likely generate clicks and engagement. Linkedin attracts serious viewers so for every piece of promotional content, apply the 4-1-1 rule which requires you to share updates from other sources and content written by others. This will keep your feed focused on your audience’s needs.

Once in a while, post updates without links such as quizzes or ask me anything about your products to engage your audience. Also, showcase specific brands and initiatives that speak to you, which means for LinkedIn, a niche will show people what you’re about as opposed to being a jack of all trades.

The platform offers a variety of tools and the content suggestion tool is essential in helping you discover relevant topics and articles your target audience cares about. Always remember to include hashtags to associate your content with ongoing conversations and communities you’re a part of to increase discoverability.

Creator Mode

LinkedIn creator mode is a game-changer if you’re looking to enhance your personal branding efforts and maximize reach on the platform. By enabling creator mode, you will gain access to a host of additional features that will significantly boost your visibility and influence.

Some of the features of this mode are a Follow button to replace the Connect button, the opportunity to be featured as a suggested creator, the ability to showcase preferred topics at the top of your profile and a bio link for effective call-to-action. Furthermore, creator mode offers profile rearrangement options, access to LinkedIn Live, newsletters, and detailed analytics. These help influencers create engaging content, attract a wider audience, and build a strong personal brand on LinkedIn.

The detailed analytics offered by creator mode allows users to gain valuable insights into their content performance and audience engagement, aiding in refining their LinkedIn strategy. The mode also offers more profile information, such as the ability to add topics, a website link, and a 30-second profile video, enhancing the overall profile presentation.

Sales Navigator

The Sales Navigator is an intelligence tool designed by LinkedIn to help sales teams and professionals achieve better results and drive revenue but it is available for at least 100$ a month. It provides advanced features and insights to identify and connect with the right prospects, build relationships, and close deals more effectively.

Sales Navigator offers enhanced search functionality, lead recommendations, real-time sales updates, and account management tools to streamline the sales process and maximize productivity.

Yesterday, LinkedIn announced five key improvements. Firstly, the Account Hub feature has been introduced which will allow sellers to prioritize their accounts based on growth potential, buyer intent, and risk alerts. This will provide valuable insights and networking opportunities within target accounts.

Secondly, the introduction of Product Category Intent will enable sellers to identify professionals on LinkedIn who are potentially researching their specific product category. This will help sellers understand buyer interests and tailor their approach accordingly.

“On May 31, Product Category Intent for 770 product categories across various industries, predominantly software, will be brought into Account Hub. Our AI model that drives Product Category Intent is constantly learning and today has largely isolated software-focused product categories, but this will change in coming releases. This feature is available for Advanced and Advanced Plus users,” Said Monica Lewis, Senior Director of Products at Linked In.

All channels get access to community posts on Youtube

By

Betonsky N.

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May 24, 2023

0

Youtube has announced some substantial upgrades that will facilitate more creators to build and engage their audience in a more interactive way. Some of the improved features include:

Expansion of Community Posts

In the past, only creators with 500 subscribers or more had access to this feature, now, YouTube has broadened access to community posts by integrating it into their ‘Advanced Features’ option.

To sign up for advanced features, creators will navigate it by going to Studio > Settings > Channel > Feature Eligibility and opt-in. You will also be able to access it on the YouTube app by tapping the plus sign and selecting “Create a post”. If you don’t have access to advanced features, you will be prompted to verify at this point.

Community posts not only build a stronger relationship between creators and their audience but also extend communication beyond the comment section. It’s essential to understand that community posts cannot be accessed through the “Send Feedback” link. The feature must be enabled via advanced features.

Interactive Quizzes in Posts

Last year in November, Youtube began experimenting with quizzes on posts, and using feedback from creators, the platform began rolling out the feature to Android users. Yesterday, Youtube announced that it will be extending the feature to iOS and desktop users in the following weeks.

“Due to your positive feedback, we began rolling the feature out to creators on Android, and we are happy to announce that over the next few weeks, quiz posts will be available for creators on ioS and desktop, the goal is to give you a new interactive way to engage with viewers’’ announced youtube

This feature not only provides an interactive way to engage with viewers but also, for educational channels, it offers a tool to help the audience learn in a fun and interactive way.

Live Shopping Optimization

With the rise of social commerce, YouTube has stepped into the game with “Live Shopping”. To help users optimize this feature for their audience, the platform is planning a series of informative videos, set to be released every Friday for the next five weeks.

The introductory video about live shopping will be available this week for anyone unfamiliar with the concept and keen on leveraging this new feature. It is unclear whether there are any updates that will be announced during the series or just training sessions.

Whether it’s through expanding access to community posts, introducing interactive quizzes, or optimizing live shopping, the platform has come up with ways to aid creators evolve and adapt to the needs of their audience. Explore these features and use them to your advantage!

Best practices to excel on LinkedIn

By

Betonsky N.

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May 23, 2023

0

As a content creator, maximizing reach and exploring different platforms is the way to go. LinkedIn has been recording worthwhile engagement from the massive number of users on the platform and if you haven’t yet, it may be time to consider. Here are some tips to get you going:

Understanding the LinkedIn Algorithm

LinkedIn’s algorithm is designed to ensure users see the most relevant content first. It primarily focuses on relevance, personal connections, and engagement. Essentially, the more engagement your content attracts, the higher the probability that LinkedIn’s algorithm will distribute it further.

Audience Engagement

Engagement in the form of likes, comments, shares, and direct messages increases the visibility of your posts. According to Linked In top voice Richard Bliss statistics, liking a post leads to a 30% increase in visibility, commenting leads to a 70% increase, sharing leads to an 80% increase, and direct messaging increases it by 85%.

Getting new connections also plays a significant role. When someone becomes a new connection, they see all your new content for the next two weeks, thus boosting your reach.

LinkedIn has two main engagement phases that influence the growth of your content’s reach. After posting, the first 90 minutes of engagement play a crucial role in quick growth for the next eight hours. The engagement received between 90 minutes to 8 hours after posting contributes to constant growth over the subsequent days.

Content-Type

The type of content you post significantly influences its reach. For instance, single image posts makeup 21% of users’ feeds, promoted posts 20%, document posts (slide decks) 16%, and text-only posts 10%. Based on the platform’s algorithm, the following strategies may maximize your content performance

1. Strategic Mentions and Use of Emojis. In every post, limit account mentions to less than 15, reduce tagging, and limit emojis to less than four per line and a maximum of 10 per post to prevent your content from coming across as cluttered or unprofessional. Don’t mention more than 15 accounts per post. Over-tagging can lead to decreased reach.

2. Optimize Post Length. Keep your posts between 1200 and 1800 characters. This length is long enough to convey detailed information but short enough to maintain the reader’s attention.

3. Timely Interaction. Respond to comments within 12 hours. Prompt interaction shows you value your audience’s input, which will increase their engagement. Also, aim to generate as much engagement as possible within the first 90 minutes of your post going live.

4. Be Mindful of Post Edits. Avoid changing your post during the first 10 minutes after publication. Any modifications may disrupt the algorithm’s initial assessment of your post.

5. Utilize Hashtags and Modes. Use a maximum of three hashtags per post to maintain focus and relevance. If you haven’t yet, consider turning on the ‘Creator Mode’ to enhance your profile’s visibility and engagement.

6. Consistency in Posting. Avoid posting several low-engagement posts in a row, as it may cause LinkedIn to reduce the reach of your subsequent posts. Aim for consistently high-quality posts instead.

Succeeding on LinkedIn requires strategic planning, thoughtful content creation, and an understanding of the platform’s algorithm. By adhering to these practices, you will effectively expand your reach, engage with your audience, and make the most out of your LinkedIn experience. Read more on how to maximize your engagement from a LinkedIn expert here

Whatsapp launches ‘editing’ feature

By

Betonsky N.

-

May 23, 2023

0

In the present digital world, instant messaging is a cornerstone of our daily interactions. To atone for errors or change a little bit in the tone of our WhatsApp messages, the platform has rolled out the message editing feature for up to 15 minutes.

Feature Overview

The feature will allow users to rectify a simple misspelling or add extra context to their sent messages. The functionality is straightforward; by long-pressing on a sent message and choosing ‘Edit’ from the menu, you will be able to amend statements within a generous fifteen-minute window.

“From correcting a simple misspelling to adding extra context to a message, we’re excited to bring you more control over your chats. All you need to do is long-press on a sent message and choose ‘Edit’ from the menu for up to fifteen minutes after,” announced Whatsapp in a blogpost

Instead of sending numerous clarifying messages following an autocorrected typo or a hastily sent message, users will seamlessly edit their original text, ensuring clarity and accuracy in their communication.

Transparency and Privacy

To balance the need for accuracy and openness, the system will mark edited messages with an ‘edited’ label, informing recipients of any modifications. However, to maintain user privacy, the specific edit history will not be displayed. The new feature also respects user security and all personal messages, media, and calls will be protected with end-to-end encryption.

The new update has commenced its global rollout and will reach all users in the forthcoming weeks.

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