Logie will exhibit its industry-leading social commerce technology at the 2023 Retail’s Big Show. This is the world’s leading (and most important) annual retail event organized by the National Retail Federation (NRF).
It is expected to bring together as many as 40,000 vendors, retailers, and industry experts from all over the world. The event will take place between January 15 – 17 at the Javats Center in New York City.
The 2023 chapter will feature scores of carefully selected exhibitors. The event aims to introduce attendees to people, ideas, and partners that can help put them on the fast track to success.
Logie was among the few companies that were chosen under the Innovation Lab category. This is the NRF Retail’s Big Show category that tracks the latest developments in retail transformation through technologies such as AI and Machine Learning.
During the conference, Logie representatives will use the opportunity to demonstrate how the company is using artificial intelligence and big data to:
Make it easier for brands to find the best creators for their products. Conventionally, identifying the right influencer for a promotion entails combing through marketplaces. This is a time-consuming and often impractical process for many brands. Our artificial intelligence algorithms use progressive data to match each product to the best-performing influencer in that specific niche category. This is making it possible for brands to save time while also optimizing each influencer marketing use case.
Furnish creators with the tools they need to be effective. Creators often spend a lot of time on back-and-forth communication with brands while trying to come to a consensus. Logie’s set of creator tools are automating these administrative processes and gives creators the tools they need to create and publish high-quality content FAST. This creates an environment where creators can focus on what they do best while also earning some of the highest commissions in the industry for each sale.
Previously, using technology to reshape creator-brand transactions in this way was impossible because there simply wasn’t enough data available. Logie is combining multiple data points as well as using insights from each transaction to further inform and improve the AI. This has enabled our engineers to deliver some really impactful solutions for the industry.
The 2023 Retail’s Big Show will feature expos and educational sessions and bring together notable executives and thought leaders in research, business, and retail. Representatives from some of the leading news outlets around the world will also be present to catch a whiff of trends and developments that are likely to shape the industry (and the global economy by extension) in the near future.
Amazon is always creating new tools and resources to make your work as an influencer easier and more fruitful. Inspire – the company’s new in-app shopping experience that was announced this December – brings product discovery capabilities to the platform via a personalized feed of shoppable posts and videos. The idea behind this launch is encourage casual scrolling on the Amazon app (via a social media like experience) so that consumers can discover products and make purchases while being entertained.
When did Amazon launch Inspire
Despite the company starting work on this new feature for creators last fall, Inspire was only launched in the second week of December. The ‘silent’ introduction of this cool new feature (without all the fanfare and widespread announcements) perhaps indicates that Amazon has been working on getting this out without letting its competitors in the social commerce space know what it was up to.
How will Inspire fit in with Amazon Live?
Amazon Live has been the most prominent livestream shopping platforms in the US thus far. While competitors like YouTube, Pinterest, Shopify, TikTok, Instagram, and others have either launched or announced similar initiatives – nothing has come quite close to Amazon Live in terms of making live stream shopping so practical. Inspire will complement Amazon Live by making it much easier for creators to reach more customers via engaging shoppable posts and videos.
What kind of content can consumers discover via Inspire
The new in-app shopping experience will work – more or less – like what you see on TikTok. Consumers will be able to discover ideas and explore products from content created by influencers, brands, and other customers. This then enables an integrated shoppable interface that keeps consumers engaged via endless photos and videos that they can swipe through. While at it, consumers can seamlessly shop (in just a few clicks) whenever they find something they may be interested in.
What is Amazon looking to achieve with Inspire?
By launching Inspire, Amazon is clearly looking to get ahead of the social commerce curve before its competitors do so. The content published on Inspire will directly compete for consumers’ attention with the likes of YouTube, TikTok, Instagram, and many others. TikTok is already testing its own in-app shopping features in the U.S., while Shopify is collaborating with YouTube for a live shopping partnership that aims to reach tens of millions of U.S. based customers.
Does Inspire work like a social network within the Amazon app?
Some critics have argued that Inspire sounds more like Amazon Spark – the company’s social network that was launched in 2017 and failed to gain traction. There are similarities in that costumers will need to select a few interests they’d like to follow to personalize their Inspire feeds with relevant content. But it’s also key to note that this is a different time and social commerce has become more of a norm since Covid-19 lockdowns forced shoppers to turn to alternate ways of product discovery. By attracting a large volume of content from hundreds of millions of shoppers, Inspire could cut a niche as the top-tier social commerce network in the country.
Why would a successful Inspire be a game changer for creators?
A key challenge that many social commerce apps have right now is to compel users to visit the app even when they don’t want to shop. People usually open the Amazon app only when they want to buy something. If the goal is just casual browsing, users will go to TikTok or the other social media apps. If Inspire succeeds in a lot of engaging content from creators, then it’d made it likely that consumers will visit the ap just to enjoy the exciting shoppable posts and videos (not just to shop). This would in turn unlock unprecedented product discovery potential that would dramatically enhance the kind of reach that creator content yields on the platform. While some will argue that this possibility is still a long shot, it’s important to appreciate just how this new launch can change how the social commerce ecosystem works.
How do you upload content?
Creators on the Amazon Influencer Program will simply need to upload photos and videos to their Storefront and tag at least one product listed on Amazon. The company will then decide what videos will appear in Inspire. Creators can upload up to 15 videos (simultaneously) within Creator Hub on desktop. Amazon recommends that you upload videos that are full screen and vertical when viewed on mobile to ensure the best experience on Inspire. The recommended maximum video length for Inspire videos is just 30 seconds.
How will creators earn commissions on Inspire
Creators will earn onsite commissions when their shoppable videos are viewed by customers and result in qualifying purchases. Because videos uploaded to Influencer storefronts have always earned a commission, Inspire will only make it easier for creators to maximize exposure.
Niche specific products are often a great pick because they address specific issues facing a very particular audience. It’s easier to attract the consumer’s attention and build brand loyalty when showcasing specific use cases. This makes your work as a creator much easier comp
Lumana is a quality brand that offers premium activewear for the woman on the move. The company’s range of absorbable padding (embedded to running shorts and leggings) are designed to provide on-the-go functionality, comfort, and sustainability for women of all ages.
In this episode of the Logie Brands’ Spotlight, we interviewed Mandy Harrell. Mandy is the Brand Director at Lumana Apparel. She shared her brand’s story and why her company is passionate about creating quality leak-protection apparel to give the active woman practicality, comfort, and peace of mind.
What products does your company offer?
Lumana makes sweat-, period-, and leak-proof activewear for whatever your day holds. For bodies that move.
Who are your target audience(s)?
Women ages 18-45
What’s the story behind your company?
The Concept of Leakproof Athletic Wear, the years of sweat, love, and loyalty that has made Lumana develop from a dream into a reality. Mid-Summer 2012, during a roof top Pilates session, wearing bright purple yoga pants, sweat was pouring through the yoga pants, feeling very self-conscious, after a male friend made the statement, “girl, this is Houston heat, not North Carolina heat” referring to the sweat “down there”. While it may seem like a comment of such would have been hurtful, it did the opposite, it sparked an idea. Utilize the technology of our parent company’s product, modify it for athletic wear, and boom, the concept of Lumana was born. The Lumana Brand was such a big team effort, designed by and for women of all ages and body types.
What do you love most about your products?
Their versatility. The classic styling of our products lend themselves to women of all ages, body types, and end use protection from every leak experienced by women at every stage of their life.
What core values are embedded into your products and work processes?
Empowering women is by far our biggest core value. We want our customers to feel protected from life’s natural leaks, without having to worry. Every design is made with functionality, comfortability, and sustainability in mind.
Where do you see your company in 5 years?
Ever evolving. We want to grow with our customers feedback to develop additional products that will continue to empower their daily lives. We want to build a community with our customers, that supports the open conversation of femininity and everything that entails, without the fear of embarrassment or shame.
This year’s prime shopping season was a ‘hat of many surprises’. Pandemic blues and rising inflation initially led to negative predictions. But actual figures from Black Friday, Cyber Monday and the season in general have been more than encouraging. Better yet, vendors still have time to ride the wave and make the most out of the holiday shopping buzz before the year comes to an end.
The National Retail Foundation says that 52% of shoppers plan to shop the week before Christmas. And because this year’s Super Saturday was pushed a week ahead to December 17, you have the entire week to push those gift items and other holiday-popular categories with last minute deals.
We created this quick guide to help you shape your last-minute Christmas sales strategy based on current trends and what we’ve gathered so far from the 2022 prime shopping season.
Present strategic deals that allow consumers to save more
Higher inflation has significantly pressured retail spending this year as consumers were only able to save a meager 2.3% (national average) of their disposable income (as of October 2022). That’s the lowest since 2005. For this reason, shoppers have been more strategic with their purchases and embarked on early research to find the best deals on items they need. This perhaps best explains why early shopping has been quite the thing this year.
The good news is that vendors can still take advantage of this trend to maximize Christmas Holiday sales. You still have 6 days to get in the action and offer those deals in record numbers so you can capture the attention of the many people who are looking to wrap up their Christmas purchases this week. Focus on deals that allow customers to purchase the products they need this season while minimizing expenditure. Use Logie’s deal filtering feature to find exciting promotions on Amazon that you can share with your customers.
Pursue an omnichannel strategy
It’s important that you meet your customers where they are so you can net more sales. Posting on multiple channels is one great way to increase your reach. Rather than publish the same content to multiple channels, think about how you can optimize for each platform. Keep in mind that different networks have differing purposes. For instance, TikTok is a great place to get entertained, so any content you post there should be engaging to say the least. Use Logie to create optimized shoppable videos and posts with embedded product links to track conversions on all platforms.
Prioritize Instagram and TikTok
About 50% of Gen Z e-commerce shoppers think social media is an excellent place to discover new products. But not all social media platforms will give you the results you are looking for this Christmas season. It’s important you know what to prioritize so you can get befitting results from each promotion that you run.
Instagram has proved to be the most preferred platform for online product discovery and purchases, followed in line by Facebook, TikTok, Amazon Live, Snapchat, and Pinterest. While Instagram supports live streaming e-Commerce, shoppable posts, and other conversion-focused features, TitTok provides a different vibe altogether and is an excellent place to prioritize especially if you’re focused on Gen Z shoppers.
Choose products carefully
To make the most out of this year’s final holiday shopping run, make sure you are choosing products wisely and optimizing your product content before you post it on social media. It may be the right time to focus on items that sell more around Christmas, including toys, games, holiday gifts sets, holiday décor, and more. You can choose some of the best-selling toys brands on Amazon right now from the Logie opportunities tab. By using our app to create attention-grabbing thumbnails and product copy (titles, descriptions, and tags), you can net as much as 50% on each successful sale you make.
Offer value to your customers
Your followers probably aren’t just looking for deals – they want value! When creating shoppable livestreams, videos, and posts, make sure to highlight your products’ unique value in a language that can resonate with your audience. Focus on the value they get from a particular ASIN and then sweeten the deal by highlighting the discount that they get by purchasing during a limited time window.
Conclusion
The week before Christmas carries incredible potential for your promotions. Make sure you’re maximizing it using these tips and any other strategies you have up your sleeves. Let us know what’s working best for your category in the comments section below.
Looking at your Amazon Associates metrics is a great way to gauge your ongoing performance and growth as a creator. More specifically, it’s important to figure out how many of the people who visited your product pages actually made a purchase. Conversion rates give you a broad overview of the health of your listings, help evaluate the outcomes of your promotions, and make it easier to identify areas where improvements are needed. This information – when correlated with your content generation efforts – can help you identify what shoppable content or publishing days make the most impact for your business.
Finding your Amazon conversion rate should be straightforward, right? Just a matter of looking at your Amazon Associates numbers via the Logie creators dashboard. Unfortunately, this is far from the truth. For some reason, Amazon is still calculating the conversion rate wrong and there’s no telling when (or whether at all) this will be fixed.
How does Amazon calculate their conversion rate
Conversion rates are computed by dividing the total number of visits by the total number of sales transactions. Amazon does this by factoring in your Clicks and number of products shipped.
For instance, if you had 1552 clicks on the 28th November and 113 shipped were shipped that day, then the conversion rate provided by Amazon would be as follows.
(113 x 100) / 1552
While this is the correct formula for calculating conversion rate, there’s a fundamental problem in that some of the products that were shipped on that day (28th of November) had actually been ordered on the previous day (27th of November). This means you’re getting a warped conversion rate reading that doesn’t give you an accurate picture of how many orders were made on each specific day.
How to get your Amazon conversion rate right
To get a clearer representation of your conversion rate on Amazon, a better approach would be to compute the average conversion of two consecutive days. This allows us to account for orders that are made one day then shipped out the next day.
If the conversion rate on the next day (29th November) is 19.11% as shown in the image above, you’d want to add both then divide by 2.
(Conversion rate on day 1 + conversion rate on next day)/2
(7.28 + 19.11)/2 = 13.2%
This should give you an average conversion rate of, which is still not 100% accurate but still a more accurate reading.
Mastering self-confidence is crucial for creators to appear as real and authentic. And doing this often means accepting your virtues and flaws, and working to improve many different aspects of your life. In this week’s creator highlight, we spotlight Ilka Tamar, a budding entrepreneur and influencer who’s passionate about helping her followers overcome insecurities so they can live a full and limitless life. Ilka is a professional model and certified modeling instructor who’s focused on the fashion, beauty, and confidence industry.
Read on to learn more about what she thinks about her journey as a creator so far.
How did you get started as an Amazon creator?
Ilka Tamar
I started as an Amazon Creator in 2017 with my Fashion, Beauty and Confidence blog: Modish Bold Squad. It was only in November 2020 that I was approached to start my Live streaming Journey.
Do you focus on a specific niche or promote from across the board?
I normally promote products in Fashion, Beauty, Home, Fitness and Wellness. These are areas that I am passionate about as I’m all about helping people become better versions of themselves.
You mentioned something about virtual influencers being a negative aspect in the industry. Please tell us more.
Of late, I have seen this trend where digital characters are being used (instead of real people) to promote products. I don’t think this ‘artificial’ trend will get too far. Virtual influencer actually can’t try products so their feedback is only copycat (not the real and authentic feedback that we provide as creators). Still, I feel it’s not fair when marketers are creating CGI characters to challenge the hard work that we do.
At the beginning of my journey the learning curve was one of the key challenges – just getting around and learning to do things right. Now the key issue I see as a threat is virtual influencers. I have also had a problem with low commissions and sellers that pay very low fees for content creation. Luckily, I’m happy that Logie is here to help us overcome both of these problems.
What strategies/techniques are you using to help grow your business right now?
I cross promote in all my social media accounts, create content, and engage with my audience to build up a real community. With is a strategy that works, especially when nurtured with consistency and discipline. Focus on providing value to your audience.
What would you say are your greatest strengths?
Confidence in camera. I have been doing this since I was 16 years. I study and try the products beforehand so I can give authentic feedback to my audience and connect with my followers in a warm and effective way. Having been in the entertainment industry for many years, I know how to look great on camera and use this to my advantage.
Do you have any tips for beginners or other influencers who are just coming up?
One of the biggest tips I can give (and that I normally teach) is confidence. Being confident has a lot to do with accepting yourself with virtues and flaws. The more real and authentic you are – the better. Don’t ever strive to copy anyone – just be YOU and focus on delivering value in your selected niche.
Got some thoughts or questions? Let Ilka know in the comments section below!
This year’s black Friday was shrouded by fears of an inflation-related slowdown. Sky-high prices on gasoline, rent, and household purchases led many to conclude that shoppers would be reluctant to spend. But while there were fewer lines at major retail stores nationwide, our data from the period around Black Friday tells a different story.
Here are three key data-based insights we picked from this year’s Black Friday.
Shoppers planned for a week of deals
Click to user engagement increased 152% in the week right before Black Friday (compared to the week before). Similarly, sales increased by an equally impressive 169% in the same period.
One of the main things we noticed this year is that people started their shopping earlier. Many sellers who had stacked their Black Friday promotions from the Monday before Black Friday noticed a boost in conversions. One explanation for this could be that more people are preferring to shop earlier during the week and spend their holiday with their loved ones.
Takeaway:the earlier you stack up your Black Friday product showcases, the better. The week that comes before black Friday can be particularly powerful.
Conversion rates were lowest on the day right before Black Friday
Conversion rates were notably lower on the day right before Black Friday, but more than doubled during one of the most important shopping days of the year.
There was a generally lackluster sales environment on the day right Black Friday. We saw a lot of clicks (even more than other days) on 24th November. However, these didn’t translate to positive sales with a lot of sellers recording very low conversion rates. This could be explained by the fact that consumers were sniffing around and checking everything beforehand to know what to purchase on the actual Black Friday.
Takeaway:even as you benefit from early preparations, make sure that you have some of your best deals ready to go on Black Friday.
There’s a positive (overall) outlook throughout the holiday shopping season
Data from October this year shows a positive shopping atmosphere – which can be extrapolated to indicate a positive outlook throughout the remainder of the 2022 holiday shopping season.
Black Friday and Cyber Monday are good indicators of what to expect throughout the rest of the holiday shopping season. Despite less-than-enthusiastic projections earlier on, this year’s key shopping dates demonstrate positive (if not impressive) activity. Shoppers can be expected to remain open to buying from the brands they are super passionate about.
Takeaway:keep those live shows, shoppable videos, and other sales activities running in full gear throughout the prime season.
Data from Amazon and Adobe Analytics showed similar, positive patterns
Interestingly, Logie’s internal analysis seem to be in alignment with results announced by both Amazon and third-party retail data aggregators such as Adobe Analytics. Amazon on Wednesday said that this holiday shopping weekend was their ‘biggest ever’ with independent vendors racking up over $1 billion in sales on the platform. Adobe Analytics data showed that consumers spent $9.12 billion on Black Friday this year, a 2.3% jump from last year. Similarly, Adobe’s data also showed that Cyber Monday sales rose by 5.8% to $11.3 billion this year.
Conclusion
What does your own data and results say? What went well and what could you have done better? Let us know of your thoughts in the comments section.
Virtual influencers – digital characters that have a ‘personality‘ and behave like humans – are here to stay. These digital creators come in all forms and sizes – ranging from dolls to animated characters, animalized forms, and realistic looking models. Computer Generated Imagery (CGI) technology has improved so much that it’s becoming harder to differentiate between robot characters and humans on social media.
This article brings you up to speed on some of the most impactful virtual models and influencers in 2022.
#1. Lu of Magalu – Brazil
Lu of Magalu is one of the most famous virtual influencers in the world (and also one of the oldest – having been created in 2003). She was created as a digital salesperson for Magazine Luiza’s e-Commerce website.
Social media debut: First appeared on YouTube in 2009
Personality: Lu has style, a powerful opinion, and empathy for important causes.
Commercial activities:Started hosting tutorials for the Brazilian tech retailer and is not the company’s spokesperson. Also showcases the company’s latest products and tech gadgets.
Fanbase: Helped the company build a fanbase of 32+ million across social media and has a massive following of over 7 million on TikTok alone, 6.1 million on Instagram, and over 14.6 million on Facebook.
#2. Casas Bahia (CB) – Brazil
Casas Bahia is a Brazilian virtual influencer that started out as a 2D virtual child before being redesigned into a teenager. CB was created (and is owned) by Casas Bahia, one of the country’s biggest retail brands that specializes in furniture and home appliances.
Personality: Passionate about games, pop culture, and sustainability. Creates content on product promos, movies, games, memes, and questionnaires for fans.
Commercial activities:Spokesperson for Casas Bahia (the company that created him).
Fanbase: Over 5.3 million followers on Facebook, more than 3.4 million on Instagram, and over 1.7 million on TikTok.
Events/Awards: attended the 2022 MVFW event held in India in March 2022.
#3. Li Miquela – United States
Li Miquela is one of the most famous virtual influencers today. She’s forever 19 year old and has two virtual influencer friends (Bermuda, and a boy known as Blawko). This fictional American character was created by Trevor McFedries and Sara Decou in 2016. One thing that stands out about Li Miquela is that she’s so realistic-looking she could be mistaken for a living, breathing person. This virtual creator was created by Los Angeles-based start-up Brud.
Personality: Loves to hang out with real life musicians in trendy restaurants in Los Angeles and New York.
Commercial activities:Earns around $8,000 per sponsored post. Has endorsed luxury brands such as Calvin Klien, Prada, and more.
Fanbase: Over 2.9 million followers on Instagram and more than 3.6 million on TikTok.
Awards: Named by TIME magazine among the 25 most influential people on the internet in 2018
#4. Imma – Japan
Imma is the first virtual influencer and model from Japan. She looks so realistic that it might be hard to tell whether she’s human or robot. Imma was created by ModelingCafe Inc. – a Tokyo-based company that specializes in computer generated modeling.
Personality: Imma often questions her own existence via the hashtag #thinkimCGI. She’s beautiful, fashionable, and very popular in Japan. Imma is interested in film, art, and Japanese culture. She was selected in the ‘New 100 Talent to Watch’ by Japan Economics Entertainment.
Commercial activities: Imma has appeared in countless headlines and worked with big brands such as Amazon, Calvin Klein, Valentino, Puma, Porsche Japan, Dir, and Nike.
Fanbase: More than 407k followers on Instagram
#5. Thalasya – Indonesia
Thalasya is a virtual influencer from Jakarta in Indonesia. She’s widely regarded as the first Indonesian meta human and digital creator. Thalasya was developed by Manavem Studio and loves to travel around the world.
Personality: Thalasya is into traveling and loves to explore the world.
Commercial activities: She’s endorsed numerous hotels, restaurants, and health pills. She also owns a clothing store called Zeline along with a friend of hers known as Yipiiiii.
Fanbase: More than 469k followers on Instagram
#6. Shudu – UK
Shudu Gram is easily identified as the world’s first digital supermodel. She is a black queen in her mid-to-late 20s who’s originally from South Africa. Shudu resembles a human supermodel and was designed by British fashion photographer Cameron-James Wilson. She became famous when Rihanna’s Fenty Beauty poster her photo (on Instagram) thinking that she was a real person.
Country: The UK (but originally from South Africa)
Gender: Female
Social media debut: April 22, 2017
Personality: Goes as one of the most beautiful models on Instagram. Her profile is rife with photos of superior fashion and are shot at mystical locations.
Commercial activities:She has worked with Vogue, Cosmopolitan, Smart Car, Balmain, and more.
Fanbase: More than 238k followers on Instagram
#7. Qai Qai – United States
Qai Qai is the baby doll of Alexis Olympia Ohanian (daughter of Serena Williams and Reddit co-founder Alexis Ohanian). Funny and sassy, Qai Qai instantly turned out to be a viral virtual personality.
Personality: Qai Qai is super funny and is into dancing, lip syncing, answering questions, and other simple forms of entertaining her audience.
Commercial activities: Serena Williams has written a children’s book ‘The Adventures of Qai Qai’ featuring this virtual character.
Fanbase: More than 4.2 million followers on TikTok and over 338k on Instagram.
#8. Bermuda – United States
Bermuda is a virtual creator (and Kim Kardashian lookalike) from Los Angeles, CA. She is known as the virtual influencer with scandals and a music career. Bermuda is known for stirring the digital world on social media. For one, she’s very politically active and was a Trump supporter.
Personality: Bermuda has a very scandalous personality. She’s declared that she wants to help young people achieve their entrepreneurial dreams in tech and beauty. Bermuda also encourages more women to pursue careers in robotics.
Commercial activities: Bermuda has invested in Sequoia Capital, BoxGroup, M Ventures, Founders Fund, Spark Capital, and WME.
Fanbase: More than 260k followers on Instagram
#9. Kyra- India
Kyra is India’s first virtual influencer that was created by TopSocial India. She was initially created in December 2021 and has managed to gather a substantial audience. Most of her followers are individuals between the age of 18 and 26 years.
Personality: Loves traveling and modeling. Most of her photoshoots feature famous monuments and beaches in India. Kyra also features in photos enjoying delicious meals or practicing yoga by the poolside.
Commercial activities: Brand promotions
Fanbase: More than 201K followers on Instagram
#10. Rae – Singapore
Rae is an Asian virtual influencer with a fast growing following on Instagram and TikTok. She’s an embodiment of the country’s changing fashion industry that’s looking to utilize technology for innovation. Rae is styled by Kim Robinson, one of the biggest hair stylists in Asia.
Personality: Rae is into Yoga, online games, nail art, and more. She’s always on an adventure in the urban jungle and is known for sharing her unique and genuine perspective on Instagram.
Commercial Activities: Plenty of product and service endorsements.
Fanbase: More than 24k on Instagram and over 350k on TikTok.
#11. Rozy – South Korea
Rozy is South Korea’s first virtual influencer. Her name means ‘one and only’ in Korean and she’s famous for her toned body and attractive facial features along with strong passion for lifestyle. Rozy is forever 21 years old.
Personality: Fun fashionista and ‘expression expert’ who also loves to surf, skateboard, and run.
Commercial activities: Estimated to have made more than $854,000 in sponsorship deals in 2021 alone. Rozy has strutted the runway in virtual fashion shows, landed countless brand deals and sponsorships, and even released two singles.
Fanbase: More than 149k followers on Instagram
#12. Lucy – South Korea
Lucy is a South Korean virtual influencer created by Lotte Home Shopping. She has flawless skin, long hair, a perky nose, and a slender jaw. Like other never-aging virtual influencers, Lucy is forever 29 years old.
Personality: Lucy has a personality of her own and tells her followers to do what they desire based on their beliefs.
Commercial activities: Lucy is engaged in promoting her company’s products on social media.
Fanbase: More than 103k followers on Instagram
#13. Ion Göttlich – Global
Ion Gottlich is a global virtual influencer who’s been around since 2015. He’s a creation of Claudio Pavan and originally hails from South Africa. Ion is a sports and health global virtual influencer who’s into cycling.
Personality: Confident, bordering on arrogant. His Instagram is rich with photos of biking activities.
Commercial activities:Ion has met some of the biggest names in the industry, including the likes of Jean Biermans, Sean Sako, and Andre Greipel. He also captured the attention of UCI WorldTeam BORA in 2019
Fanbase: More than 70k on Instagram, 32k on TikTok, and 54k on Facebook.
#14. E.M – Vietnam
E.M.O.I (International Virtual Instagram Creator from Vietnam) is a virtual influencer and model from Vietnam. The first cyber creator from the country, she was created by the Ogilvy T&A and Colory studio. In Vietnamese, ‘Em oi’ means ‘Hey, sweetie!’.
Personality: E.M is known for her aesthetic sense and elegant fashion.
Commercial activities: Brand promotions
Fanbase: More than 7.3k followers on Facebook and over 1.1k on Instagram
#15. B (Bee Influencer)
Going by the handle, bee_nfluencer on Instagram, this is an interesting digital creation in the sense that it’s actually in the form of a bee. Known as Bee Influencer or just B, this is the first cause-driven, animalistic character to emerge in the virtual influencer space. B’s ambition is to save the world. Bee Influencer does this by pleasing brands in order to generate money that’s used to save the dwindling population of bees in the world. In the real world, B is represented by Fondation de France.
Bee Influencer currently has more than 253k followers on Instagram. Her Instagram page is full of videos and photos compelling people to contribute to the cause (save the bees).
Conclusion
What are your thoughts on virtual influencers? Do you think that these ‘hot cartoons‘ (as some critics refer them as) will replace human creators? Let us know in the comments section.
Teeth grinding during sleep affects over 20% of adults in the US. That’s tens of millions of individuals exposed to dangers such as jaw tension, pain, headaches, temporomandibular joint syndrome, and lack of sleep. A proper night guard is the product of choice to help prevent these consequences and enjoy quality sleep and dental health altogether.
In this episode of Logie brands highlights, we talked to Oscar Adelman, founder and CEO at Remi. This is a home-grown brand that’s improving millions of lives and helping ordinary people reclaim sound sleep through custom, effective, and affordable night guards along with other personal care products.
Who are your target audience(s)?
Bruxism, the medical term for grinding your teeth while you sleep, affects 25-40% of adults in the US. We help those people – regardless of age, race, geography, or income – by providing a more convenient, comfortable, and cost-effective solution.
What’s the story behind your company?
Over the past decade I’ve lost more than 10 night guards. I was lucky enough to be able to afford to replace them each time with a $500+ option (I once paid $950 at a Manhattan dentist office!) but after that 10th guard, my frustration reached a point of no return. I could never understand why a piece of plastic – even if it is molded custom to my teeth – could be so expensive. While I had always politely debated this with my dentists, I never won that debate. As far as I knew, they had all the leverage.
Until Remi, there were only two options if you grind your teeth.
Get a sports guard (think Steph Curry’s guard during a basketball game) for $15 at any pharmacy, drop it in a pot of boiling water or microwave until it’s hot, and then let it cool around your teeth. This results in a thick bulky guard – which is fine for a basketball game, but sub-optimal for comfort while sleeping.
Aside from that, you could cough up $500+ at your dentist’s office. This prices so many people out of a good night’s sleep – and for no good reason!
After a contentious debate with my dentist in SF, I put on my VC hat and started doing my own due diligence. I spoke with 75 dentists around the country, and while I never got a satisfactory answer for why they were charging $500+ for a nightguard, I did learn something important – 99% of dentists outsource this to a fabrication lab. These labs focus on ultra-high margin work like crowns and bridges, which can go for thousands of dollars but are often covered by insurance. Night guards, while still lucrative, were always an afterthought for these labs. I learned that after the dentist smiled and shook my hand, they’d leave the examination room and let the hygienist take over and take an impression of my teeth – because it’s really not that hard to do. By the time I was getting into my car in the parking lot, that hygienist had already dropped my impression in an envelope to be sent off to the lab. A few weeks later the receptionist would call me to come to pick it up.
Nothing about this process was efficient, and the mark-up was insane. These fabrication labs, which generally use older technology because night guards are an afterthought to them, charge the dentist about $120. The dentist then charges me $500. As a VC, I knew I had identified a broken market with a middleman that could be eliminated – if I could figure out a way to get people to take their own impressions from home. I quit my job, raised pre-seed funding round, and started on branding, packaging, securing suppliers, hiring a team of dental professionals, and building a website and marketing plan.
Three years later, we’re selling tens of thousands of night guards every month – and believe we’re at the tip of the iceberg with this product.
What do you love most about your products?
It’s a privilege to be selling a ‘need to have’ rather than a ‘want to have’ product. The feedback we get from our customers all day long is how important their night guard is to their sleep and their routine. Unlike something that may be purchased, used for a bit, and then end up at the back of the closet or in the attic, we know our products are used (often very heavily!) every night. Making something that others rely on creates a sense of pride in what we do that could only be achieved with creating a “need to have” product.
What core values are embedded into your products and work processes?
Our goal is to provide a white-glove customer experience without luxury pricing. It’s not always easy to achieve, but we work hard on it – and the thousands of online reviews about not just our product being more convenient, more comfortable, and more cost-effective – but about the experience our customers have with us being unexpectedly pleasant – is a value we think about and discuss at every opportunity.
Black Friday is finally here, and sales can be expected to stay hot till the end of the holidays season (after New Year’s). Now more than at any other time of the year, Amazon influencers must pull their best game and make every piece of content they churn out count. Having a plan in place and using the best tools and platforms can free your hands so you can focus on what you do best in order to maximize results.
This post highlights 5 ways Amazon influencers are using Logie to get more results this Black Friday, Cyber Monday, and throughout the 2022 prime shopping season.
Find Amazon Promos
Amazon highlights its Black Friday deals on its Amazon.com/deals webpage. These are hundreds of pages containing thousands of products with ongoing holiday promotions. While can be a good place to identify products you’re going to promote, it can be time consuming and sometimes even impractical. You’ll probably need to spend a lot of time manually scrutinizing products and identifying the best ASINs to put your money on. There’s no guarantee that you won’t miss out on something that might otherwise have been very profitable for you.
Logie’s new ‘Future Product Deals’ filter is making it super easy for creators to pinpoint ongoing or upcoming deals on products that they have already promoted and sold before. Simply identify excellent product candidates within minutes by having Logie pull this data for you. This can be particularly handy for Amazon A-listers who are required to choose the most active deals so they can satisfy the Amazon Live team before they go live with a ‘deals show’. Even if you are not an A-lister yet, this cool little feature will save you tons of time and make it super easy for you to create your Black Friday showcases based on products you know you can sell (not thousands of different products that nobody cares about).
Logie’s famous opportunities tab is the go-to place for any content creator (live streamer or not) who’s looking to earn industry-leading commissions by participating Amazon products. Our partner brands are offering insane commissions of up to 50% or even more depending on the merchandise. For creators who already have a following (social media community, website readers, etc), this is a great way to earn money based on your effort – rather than get paid a flat fee for creating a video. For instance, if you earn a 50% commission on a $40 product and sell 100 products this black Friday, that’s a clean $2000 paid directly by the brand and sent to your bank account. Our advanced tracking technology (which makes sure each sale you make is tied to your Logie creator account) and artificial intelligence brand matching goes a step further to narrow down the focus and democratize the playing field for brand-creator partnerships.
Stay on top of your Amazon statistics
Logie’s creator dashboard is perhaps arguably one of the best tools for Amazon creators in the recent past. This centralized dashboard makes it super easy for you to stay on top of your performance with metrics such as clicks, added to cart products, shipped items, returned items, conversions, and total earnings.
Learn what types of products make the most sense for you and focus on these. Creators can see their ‘Highest Earning’ items and how much they made from those products. This way, you can create more live streams, shoppable videos, and shoppable posts to maximize income by digging where the gold is.
Simplify content creation
Creating fantastic live streams, shoppable videos, and shoppable posts has never been easier with Logie’s comprehensive set of tools. Find product to promote from within our listed opportunities or import any Amazon ASIN by simply searching from within your Logie app (on mobile or desktop). You can literary create product showcases while taking a subway trip with our intuitive creator-centric platform. Even for new creators who are just trying to establish a foothold in the market, we make it super easy to generate product copy and images so you can start showcasing products right away.
Ease brand communications
Effectively communicating with brands and sealing deals is a common challenge for creators. You sometimes have to wait for days (even weeks) to hear from the brand only to realize that the offer you are getting was never worth it in the first place. Amazon creators are now using Logie to remove menial administrative overheads and simplify the work process so they can focus on what they do best. Simply promote products on your own calendar and get paid for every result without having to worry about a lengthy back and forth with brands.
Conclusion
Are you already a Logie user? Let us know what your favorite features are. If you are new to our platform, let us know if you have any question or if you might like to get on-board.
