How to Find Influencers for Your Brand (and What They Look For in You)
Finding the right influencer for your brand isn’t just scrolling through social platforms until someone “feels right.”
In today’s creator economy, influencers are trusted voices...
Mastering LinkedIn Ads: How They Work, and How to Optimize for Maximum ROI
Running ads on LinkedIn can feel like stepping into unfamiliar territory. There’s talk of high costs, unique targeting, and a platform built for professionals...
TikTok Has Rolled Out ‘ShopLocallyMade’ to Help Regional Sellers Thrive
Small businesses are the soul of every community, but they often struggle to get the spotlight they deserve.
That’s changing. TikTok has just launched its...
Why Brands Should Invest in Nano & Micro-Influencers in Emerging Markets
It might be time to rethink your strategy if you’re still chasing big-name influencers for every campaign.
In 2025, the real growth potential lies in...
The Best Platforms for Influencer Marketing (and How to Pick the Right One)
Introduction: Not All Platforms Are Created Equal
If you’ve ever felt overwhelmed trying to decide whether to put your next influencer campaign on TikTok, Instagram,...
AI Influencers in 2025: Can We Trust Them? (And Should Brands Even Try?)
Picture this: You’re scrolling Instagram when a stunning influencer catches your eye. Flawless skin, impeccable style, and captions so witty they seem… too perfect....
Creative Easter Marketing Campaigns to Make Your Brand Bloom This Spring
Easter isn’t just about chocolates and bunny ears; it’s a season filled with warmth, renewal, and the joy of coming together. Around the world,...
Insights, Engagement, and Enhanced Creator – brand collaborations on Youtube
YouTube has introduced tools to give creators deeper insights and improved engagement capabilities.
These enhancements, part of YouTube's ongoing effort to support and empower its...
Optimizing Holiday Sales: A Deep Dive into X’s 2024 Holiday Playbook
The onset of the holiday season indicates a critical period for businesses, and X's 2024 Holiday Playbook offers a blueprint for navigating this...
How B2B Brands are Harnessing CTV to Reach Decision Makers
LinkedIn's recent exploration into the evolving landscape of B2B marketing reveals a significant pivot towards Connected TV (CTV) as a strategic channel for engaging...
