Looming TikTok ban: what are the alternatives?
TikTok has been the most popular App since the pandemic hit, with 20% of consumers starting their product searches there in Q1 2023 and...
Youtube unveils updates to personalize user experience
Using user feedback, Youtube is Formulating ways to improve creator experiences and increase viewer engagement. In a recent announcement, YouTube provided a sneak peek...
TikTok creativity program unveiled: A new era for creators
TikTok has announced that the Creativity Program Beta which was previously launched with select creators, will now be available to eligible US creators by...
Meta’s new updates to enhance the discoverability of Facebook reels
Meta has rolled out new updates that they hope will improve the discoverability and personalization of Reels on Facebook. In response to the growing...
Pinterest partners with Amazon on third-party Ads
Pinterest has announced an exciting, new partnership with Amazon that is expected to roll out later this year and open up its platform to...
Facebook, Instagram, and TikTok initiatives to strengthen brand-creator collaborations
Facebook, Instagram, and TikTok are all working to ensure their platforms lure creators and match them with fitting brands. The three platforms have separately...
Instagram and Facebook roll out checkout on in-app shops
To stay ahead of the rapidly evolving e-commerce landscape Meta has announced that it will phase out the onboarding of shops without checkout and...
TikTok shop debuts in Beta
After piloting its in-app shop with select US sellers, TikTok is now broadening access to its in-app shopping feature. Through its Beta program, it...
Youtube to unveil ‘product drops’ on livestream
Youtube is set to launch a new feature 'Product Drops' which will provide creators with a new way to promote products during live streams....
A comprehensive guide to creating winning campaigns on TikTok
TikTok is a powerful platform for brands and creators, this is due to its unique blend of authentic content, engaging challenges, and irresistible trends....
