Meta no longer paying influencers for reels
Facebook and Instagram influencers will no longer receive attractive payouts for video content published on the platforms. This is an interesting development given that...
TikTok launches initiative to fend off European security bans
Short video giant TikTok has launched ‘Project Clover’, which it hopes will allay security fears and avert potential bans in Western markets.
The company has...
How to make your Instagram Reels and TikTok videos go viral
Both Instagram reels and TikTok videos can be a great way to build a community around your shoppable content. What platform you want to...
What are the best social media channels for e-commerce conversions?
Social media has become an integral part of the eCommerce landscape, allowing vendors to connect with customers, drive traffic, and increase sales. But what...
TikTok launches new monetization tool: Creativity Program Beta
Short video giant TikTok has launched a new monetization tool – Creativity Program Beta – that will help creators make more money with longer...
Meta brings verification subscriptions to Facebook and Instagram
Facebook’s parent company Meta has introduced a new subscription service dubbed Meta Verified. This new capability will allow users on the platform to acquire...
U.S brands embrace TikTok’s shop feature
Many brands and marketers on the platform have been looking forward to this in order to capitalize on the #TikTokMadeMeBuyIt trend.
While in-app shopping hasn’t...
Instagram takes a U-turn on live-stream shopping
Since the height of the pandemic, platforms like Instagram have seen a surge in live-stream shopping, allowing brands and businesses to engage with their...
5 TikTok stats to inform your shoppable strategy in 2023
TikTok has seen tremendous growth in recent years, becoming one of the most popular social media platforms in the world. As the platform continues...
Pinterest announces TV Shopping holiday showcases
Pinterest - the visual discovery engine – has said that it’d showcase a range of video shopping tools this holiday season. Dubbed the ‘Shop...
