TikToks new push to boost in-app shopping
TikTok is trying to improve shopping uptake on the app and tap into its vast US audience. To achieve this, the company has recently...
Instagram launches new API access to enhance creator collaborations
Instagram is extending its API access to allow multiple brand agencies to connect easily with their preferred content creators. It is extending access to...
Video display elements transform Facebook Marketplace listings
Facebook has introduced a video display elements feature to their marketplace listing. Buyers can now request a video of a product so they can...
Government bans: what’s next for Tiktok influencers?
TikTok has created overnight celebrities and fostered trends in every corner of the globe. Many brands have benefited from positive reviews while others flopped...
TikTok Threatened with US Ban if China stake is not sold
The US government has demanded that TikTok sell its China stake or else face a possible ban in the country.
One of the largest (and...
Meta shuts down NFTs support on Instagram and Facebook
Meta is moving away from crypto projects, even after it had pitched NFTs (digital collectibles) as a part of its ‘meta verse’ plans.
What are...
Meta no longer paying influencers for reels
Facebook and Instagram influencers will no longer receive attractive payouts for video content published on the platforms. This is an interesting development given that...
TikTok launches initiative to fend off European security bans
Short video giant TikTok has launched ‘Project Clover’, which it hopes will allay security fears and avert potential bans in Western markets.
The company has...
How to make your Instagram Reels and TikTok videos go viral
Both Instagram reels and TikTok videos can be a great way to build a community around your shoppable content. What platform you want to...
What are the best social media channels for e-commerce conversions?
Social media has become an integral part of the eCommerce landscape, allowing vendors to connect with customers, drive traffic, and increase sales. But what...
