A comprehensive guide to creating winning campaigns on TikTok
TikTok is a powerful platform for brands and creators, this is due to its unique blend of authentic content, engaging challenges, and irresistible trends....
Is Lemon 8 TikTok’s backup plan?
As TikTok faces bans and uncertainty in various countries, its parent company ByteDance has quickly adapted and recently launched a new app called Lemon...
TikToks new push to boost in-app shopping
TikTok is trying to improve shopping uptake on the app and tap into its vast US audience. To achieve this, the company has recently...
Government bans: what’s next for Tiktok influencers?
TikTok has created overnight celebrities and fostered trends in every corner of the globe. Many brands have benefited from positive reviews while others flopped...
TikTok Threatened with US Ban if China stake is not sold
The US government has demanded that TikTok sell its China stake or else face a possible ban in the country.
One of the largest (and...
TikTok launches initiative to fend off European security bans
Short video giant TikTok has launched ‘Project Clover’, which it hopes will allay security fears and avert potential bans in Western markets.
The company has...
How to make your Instagram Reels and TikTok videos go viral
Both Instagram reels and TikTok videos can be a great way to build a community around your shoppable content. What platform you want to...
TikTok launches new monetization tool: Creativity Program Beta
Short video giant TikTok has launched a new monetization tool – Creativity Program Beta – that will help creators make more money with longer...
U.S brands embrace TikTok’s shop feature
Many brands and marketers on the platform have been looking forward to this in order to capitalize on the #TikTokMadeMeBuyIt trend.
While in-app shopping hasn’t...
5 TikTok stats to inform your shoppable strategy in 2023
TikTok has seen tremendous growth in recent years, becoming one of the most popular social media platforms in the world. As the platform continues...
