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I’d love to understand your main goal with Logie. Could you share what you’re hoping to achieve or what you’re aiming to do with the platform? This will help me better support you and ensure you get the most out of your experience. Please select the time that works best for you from my calendar availability to discuss how to get the most out of our partnership. https://calendly.com/stasive/personal
Some things to note and understand before we meet:
1. Amazon’s Influencer Placement Cycle
2. Measuring Results in Logie
Logie provides real-time analytics focused on last-touch attribution only. This means you’ll see which conversions were directly attributed to the most recent influencer interaction before purchase. Please note that Logie is not designed to measure overall ROI or provide a full-funnel attribution model – Amazon’s reporting limitations mean we can only show what’s directly trackable via last-touch.
3. Available Amazon Influencer Placements
Your content can appear in a variety of high-impact placements, including:
- Product Detail Page Videos
- Amazon Live
- Idea Lists
- Category Feeds / Style Feeds
- Brand Store Showcases
- Shoppable Photos
- Personalized Recommendations Feed
- Seasonal Event Features (Prime Day, Black Friday, etc.)
You don’t need to manage or pay special attention to each placement individually – Logie’s system and Amazon’s algorithms handle distribution automatically to maximize exposure.
Amazon’s algorithm does not follow a set pattern or order for displaying content. Instead, it dynamically utilizes all available content attached to your product – including organic from your listings like (UGC, customer video review content), advertising, Amazon email promo system, and influencer content – to create a unique journey for each shopper. The system continuously tests and rotates content in real time, prioritizing what is most likely to drive engagement and conversions.
Logie ensures your influencer content is always eligible for “on-site” placements, so you can focus on your overall strategy while the system works to maximize your brand’s visibility
4. How to Get the Full Picture: Pairing Logie with Amazon Seller Central
Logie gives you a live, unified dashboard of your influencer campaign performance – including content output, last-touch sales, and placement distribution – so you can make quick, informed decisions. For a complete view of your results, we recommend pairing this with your Amazon Seller Central reports.
Key Amazon reports to track include:
- Build Your Brand metrics
- Search Query Performance Dashboard
- Business Reports (Sessions, Unit Session %, Page Views, Sales and Traffic Report, Product Performance Spotlight)
This combination lets you:
- Spot influencer-driven traffic surges
- See before/after campaign impact
- Evaluate longer-term lift beyond last-touch attribution
Logie’s real-time analytics also help you detect underperforming content early, identify high performers, and adjust your strategy quickly for the best results.
5. Setting the Right Expectations
While influencer content can drive sales, the primary value is in building sustained visibility and brand trust. It’s common for sellers to expect immediate ROI, but the real impact is often seen as placements accumulate and your brand’s presence grows across Amazon.
If you have questions about Logie, the campaign process, interpreting your analytics, please bringthem to our meeting! I’m here to help at every step.
Best,
Stas
