Home Blog

Pinterest Is Changing How People Shop and Search. Here’s How You Can Benefit

By
Emmy
-
0

If you’ve ever wished your Pinterest feed could read your mind, you’re in luck.

Pinterest just rolled out a major update to its visual search experience, designed to help users discover what they didn’t even know they were looking for. 

The new features are strategic tools for creators and brands, from AI-powered image detection to scene-based recommendations.

Let’s break it down.

What’s New with Pinterest Visual Search?

1. Scene-Based Search

Users can now tap on any part of an image, such as a couch in a living room scene or a pair of shoes in an outfit picture, and Pinterest will instantly surface visually similar items.

If you’re posting lifestyle content or product photos, Pinterest will now make your pins shoppable and discoverable in more intuitive ways, without you needing to do anything extra.

2. Shop the Look AI Upgrades

Pinterest has enhanced its “Shop the Look” tech, using computer vision to identify multiple products in a single image. Whether it’s a rug, jacket, or coffee mug, it can now pinpoint and match them to items in the platform.

This means a single creator image can now drive multiple product impressions. For brands using Logie to manage affiliate campaigns, this creates deeper content value from every creator collaboration.

3. Lens Improvements

Pinterest Lens (the visual camera search feature) is faster and smarter. Point your camera at something IRL like a plant, dress, or chair, and Pinterest will bring up visually similar pins, products, or mood boards.

This closes the loop between offline inspiration and online shopping. If you’re using Logie to generate product-based content, you’re now part of a more innovative, visual discovery engine.

So, What Should You Do Differently?

If you’re a creator…

  • Post full scenes, not just single products. Pinterest can now read the whole photo.
  • Showcase bundles or real-life use. A mug on a tray? A coat by a door? More relatable = more discoverable.
  • Use Pinterest-focused formats. Our Logie templates make this part easy.

If you’re a brand…

  • Provide creators with well-styled sets. Think bundles or thematic collections.
  • Track which visuals convert. Logie’s dashboard tells you what’s working and what’s not.
  • Lean into Pinterest. With search now happening through visuals, it’s no longer optional; it’s essential.

Connecting the Dots: Visual AI Meets Transparency

Pinterest is improving not only how people shop but also how users trust the content they see.

In a related move, Pinterest recently announced that it’s rolling out AI-generated content labels to bring more transparency to the platform. This is a big deal for creators focused on authenticity and platforms like Logie, where trust and performance go hand in hand.

Together, these changes are shaping a new Pinterest—one that’s more intuitive, responsible, and powerful.

Pinterest’s visual search upgrades enhance discovery, redefining what being discovered means.

This isn’t a gimmick or a passing trend. It’s the beginning of a shift where photos become purchase pathways, scenes become search results, and content becomes commerce.

If you’re already using Logie, now’s the time to build visual-first strategies into your weekly flow. And if you’re not yet?

Let your content live where your audience is already looking. Let it be seen, shopped, and scaled on the smartest search engine nobody’s talking about (yet).

Why Website Traffic Is Dropping and What Smart Creators and Brands Must Do Next

By
Emmy
-
0

The way audiences consume content is fundamentally shifting, and traditional websites are feeling the impact. A recent report by Enders Analysis reveals a troubling trend: publishers, content creators, and brands are experiencing a steady decline in direct website traffic.

What’s causing it? Consumers are increasingly turning to AI-generated summaries and social media platforms for information, bypassing websites altogether.

If you’re a creator, building your platform and hoping to grow through blog traffic, or a brand manager, relying on content to drive affiliate or campaign ROI, this shift is a call to action.

As platforms like Google, TikTok, and Instagram evolve into AI-powered “answer engines,” creators and brands must rethink how content is published, distributed, and discovered.

📉 The Shift in User Behaviour: AI Summaries & Social Media Are Cutting You Out

Tools like Google’s new AI Overviews now display instant summaries of web content, meaning users get the answer they’re looking for without ever visiting your site.

According to Bain & Company, 30% of users rely on AI summaries over 80% of the time.

At the same time, social media continues to dominate content discovery:

  • Gen Z uses TikTok and YouTube like search engines
  • Instagram Reels are preferred over written posts
  • Google Search usage is declining among younger audiences

This behaviour impacts major publishers and anyone relying on blog SEO to drive traffic, including creator platforms like ours at Logie. It means content must now live where your audience scrolls, not just where Google indexes it.

Adapt or Decline: 3 Strategy Shifts for Creators and Brands

Relying solely on blog traffic? That era is over. Here’s how to stay relevant and monetizable in 2025 and beyond:

1. Distribute Beyond Your Blog

Publishing is step one. What you do next is where growth happens. Turn each blog into:

  • A 30-second TikTok or Instagram Reel
  • A Pinterest pin or Instagram quote graphic
  • A carousel or teaser post on LinkedIn
  • A bite-sized summary in your email newsletter

2. Optimise for AI Summaries

You can’t control AI tools, but you can make sure they feature you.

Format your blogs with:

  • Clear headlines and bullet points (H2/H3)
  • High-value summary statements near the top
  • Calls to action (CTAS) early, not just at the end

Whatever our CTA is, it should be part of the content, not buried below it.

3. Create Content Built for Engagement, Not Just Indexing

Search engines are no longer the only gatekeepers. To reach audiences and earn conversions, your content must feel engaging, visual, and personalized.

Try adding:

  • Polls or mini-quizzes inside blog posts
  • Short embedded videos to explain key points
  • Clickable graphics and testimonials from real users

For creators, content that performs well on TikTok or Pinterest is often born from a blog but never exclusively lives there.

This Is an Opportunity to Build Smarter. At Logie, we’re helping creators and brands turn this shift into an advantage.

By combining creator-first automation, multi-channel analytics, and real-time performance insights, we make it easier to:

  • Launch high-converting product content.
  • Track what actually drives clicks and sales.

If you’re a creator trying to grow with limited time or a brand manager trying to stretch limited bandwidth, the future of content lies in systems, not stress.

Keep Creating Just Smarter

Traffic may be dropping, but engagement is rising if you meet your audience where they are. That means thinking beyond the blog and embracing AI, social, and short-form video as part of your core content plan.

This shift doesn’t mean giving up on SEO; it means evolving with it. With the right strategy, your content won’t just survive, it’ll grow faster, wider, and more impactfully than ever before.

Yes, AI and social media are disrupting the traditional web, but they also give creators and brands new ways to win. Instead of fearing the decline of direct website traffic, embrace new platforms and formats that meet your audience where they already are.

Monetization Trends from LinkedIn: What Smart Creators Are Doing Differently

By
Emmy
-
0

The rules of digital influence are changing fast. Brand deals are no longer limited to celebrities or influencers with millions of followers. Today’s smartest brands are investing in something far more powerful: authenticity.

And they’re finding it in creators just like you.

A recent LinkedIn post by Meta’s Director of Brand Partnerships sheds light on this evolving landscape. It highlights how brands are increasingly relying on creator-led short-form videos to connect with new audiences, foster trust, and drive conversions.

The best part? You don’t need a ring light or a massive following. With strategy, consistency, and the right tools, you can turn your content into a revenue stream, and Logie is here to help you do just that.

From Follower Counts to Conversion Creators: A Shift in What Brands Value

It used to be all about the number of followers, likes, and views, but things have changed.

Today, brands are prioritizing conversion-focused creators those who spark real engagement, build trust, and drive product sales. As shared in the LinkedIn post, many brands are shifting their budgets toward nano and mid-tier influencers who produce more impactful, relatable content.

Why? Because real sells:

  • Unfiltered product reviews feel authentic.
  • Short how-to clips build quick trust.
  • Honest storytelling drives buying decisions.

💡 You don’t need a huge platform; you need real connection.

Why Short-Form Video Isn’t Just a Trend, It’s the New Sales Funnel

Short-form video has become the gold standard in creator content. Whether it’s TikTok, Instagram Reels, or Pinterest video pins, this format meets the modern viewer exactly where they are: scrolling quickly, watching silently, and craving value.

As the Meta executive highlighted, creator videos are outpacing traditional branded ads in engagement and conversion. That’s huge.

Here’s why short-form wins:

  • Short content gets watched to the end.
  • Viewers grasp product value instantly.
  • Creator personality builds trust in seconds.

You don’t need a studio setup. You only need your phone, voice, and a clear message.

🎯 Start with one product. Create one helpful video. Repeat.

How Logie Helps You Monetize with Confidence

Juggling a full-time job, family responsibilities, and your passion for content creation is no small feat. That’s why platforms like Logie were built to help creators like you make the most of every minute and every piece of content.

Logie gives you everything you need to turn your content into income:

  • Personalized product suggestions based on real-time trends
  • Plug-and-play templates to make creation faster
  • Real-time analytics to track what’s working
  • A supportive community of creators on the same journey

No more guesswork. No more burnout. Just smart, strategic growth.

Why This Era Belongs to Relatable Creators Like You

Gone are the days of needing viral fame to succeed. Some of the highest-converting creators have under 10k followers, but build real relationships with their audience.

Brands are taking notice. They want:

  • Authentic product demonstrations
  • Consistent creators with a clear voice
  • Partners who can drive results through trust

You don’t need to be everywhere at once, you just need to show up with value consistently.

Your pace is valid. Your voice matters. Your audience is out there.

Ready to Monetize Smarter?

This is a transformation, not just a trend. The way creators and brands collaborate is evolving, and you have everything it takes to succeed in this new era.

Whether you’re just starting or refining your strategy, Logie is designed to help you thrive.

👉 Join Logie as a Creator – Start Monetizing Smarter Today

Let your content speak, let your audience grow, and let this be the moment you finally turn your influence into income.

Pinterest Adds AI Labels to Images: A Step Toward Transparency in Generative Content

By
Emmy
-
0

Pinterest has officially joined the growing number of platforms prioritizing transparency in the age of artificial intelligence. 

On April 30, 2025, Pinterest introduced Gen AI labels, visual markers that help users identify AI-generated content on the platform. 

This new feature ensures users can distinguish between real-world visuals and content created by generative AI.

Let’s explore what this update means, why it matters, and how it positions Pinterest as a leader in ethical AI integration in social media.

What Are Pinterest’s Gen AI Labels?

Gen AI labels are Pinterest’s new way of flagging content created using generative AI tools. These labels will be:

Automatically added to images created using Pinterest’s native AI features (like background generation).

Manually added by creators when uploading content made with third-party AI tools.

It is visible on Pins, giving users clear insight into whether the content is AI-generated.

The growing global calls for AI transparency and Pinterest remain a trusted visual inspiration source.

Why Pinterest Is Labeling AI-Generated Content

With the rise of AI art, design, and marketing tools, it’s becoming harder to distinguish between human-made and machine-generated visuals. Pinterest’s AI labels serve several important purposes:

Build trust with users: Transparency is essential in an era of misinformation. Knowing whether an image is AI-generated allows users to make informed decisions.

Promote ethical AI use: Rather than hiding AI’s role, Pinterest encourages responsible and honest content creation.

Stay ahead of regulation: Governments and regulatory bodies are pushing for greater disclosure of AI usage. Pinterest is proactively aligning with these expectations.

By implementing these labels, Pinterest joins Google, OpenAI, Meta, and Microsoft in supporting the C2PA (Coalition for Content Provenance and Authenticity) standard, a framework for embedding AI provenance data into images.

Pinterest and the Push for Responsible AI in Social Media

With tools like DALL·E, Midjourney, and Photoshop’s AI features creating highly realistic visuals, misinformation is a growing risk.

Pinterest, however, is positioning AI as a creative collaborator, not a threat. Its AI-generated image labels serve to:

Clarify the origin of content without discouraging creativity.

Help creators stand out by embracing AI responsibly.

Reinforce Pinterest’s identity as a positive, trustworthy space.

Unlike platforms plagued by deepfakes or synthetic misinformation, Pinterest’s use of generative AI focuses on creativity, aesthetics, and visual storytelling. The labels simply bring more honesty to the process.

What Pinterest AI Labels Mean for Creators and Brands

For Pinterest creators and brands, the introduction of Gen AI labels comes with a few key changes:

Self-disclosure is required if you upload AI-generated content made outside of Pinterest tools.

Trust and engagement will favor transparency. Audiences are becoming more discerning and reward honesty.

AI becomes a storytelling tool, not a shortcut. Creators who use AI openly can still build strong emotional connections with their audience.

Pinterest’s algorithm doesn’t penalize AI-labeled content, at least not currently, but being upfront helps build credibility and long-term loyalty.

Pinterest’s new Gen AI labels are a thoughtful, timely response to the rise of AI-generated content across the internet. Rather than banning or limiting AI, Pinterest fosters a healthier ecosystem where creators can innovate and users can explore without losing trust.

In an online world where inspiration can come from a paintbrush or a prompt, Pinterest reminds us that creativity doesn’t have to hide its roots. Transparency is the new authenticity, and Pinterest sets the tone for the rest of the creator economy.

Your Bio Just Became a Business: Inside Link tree’s New Monetization Features

By
Bethwel
-
2

Linktree has transformed from a simple link hub into a powerful monetization platform, giving creators new ways to earn money directly from their bios. 

The latest features eliminate the need for multiple third-party tools, allowing influencers, educators, and entrepreneurs to streamline their income streams. 

With over 70 million users, Linktree is now positioning itself as an all-in-one business solution for digital creators who want to simplify their earning process.​

Selling Digital Products Just Got Easier

One of the most exciting updates is the ability to sell digital products like e-books, templates, and exclusive content directly through Linktree. 

This removes the hassle of setting up separate storefronts on platforms like Gumroad or Etsy. Instead, followers can browse and purchase products without leaving your Linktree page. 

This seamless experience improves conversion rates and keeps your audience engaged, reducing the risk of losing potential buyers to external sites. 

This feature is a major time-saver for creators who’ve been juggling multiple sales platforms. ​

Monetizing Knowledge with Built-In Courses

Linktree’s partnership with Kajabi allows creators to build and sell online courses directly from their profiles. 

The integration includes AI-powered course suggestions, ready-made templates, and automated checkout systems, making it easy even for first-time instructors to launch. 

This feature lets you turn your expertise into a scalable income stream, whether you’re a fitness coach, marketing expert, or DIY artist. 

Instead of directing followers to a separate course platform, you can now nurture and monetize your audience in one place, keeping the entire journey seamless. ​

Linktree Shops Turn Recommendations into Revenue

For U.S.-based creators, Linktree Shops offers a sleek way to monetize affiliate marketing. You can curate a personalized storefront featuring products from major brands like Amazon, Sephora, and Target, earning commissions on every sale. 

Unlike traditional affiliate links, which can feel spammy, this feature lets you showcase products in a more organic, branded way. 

This update will benefit micro-influencers, in particular, by allowing them to monetize their recommendations without disrupting their content flow. ​

Sponsored Links and Rewards for Extra Earnings

Linktree is also introducing Sponsored Links, letting creators sell premium ad space in their bios to brands. These sponsored placements are clearly labeled for transparency, ensuring trust with your audience while opening up a new revenue stream. 

The new rewards program also incentivizes growth by offering top creators exclusive perks like early access to tools and direct brand partnerships. 

This gamified approach boosts engagement and helps creators unlock higher earning potential as they expand their reach. 

Linktree’s evolution reflects a broader shift in the creator economy toward simplicity, ownership, and diversified income. 

By consolidating monetization tools into a single platform, Linktree reduces friction for creators and their audiences. 

In an era where social media algorithms constantly change, having a reliable, centralized way to earn money is more valuable than ever. Whether you’re a full-time creator or just starting, these updates make it easier to turn your influence into income, all from one link.​

TikTok to Expand E-Commerce into Japan in June 2025

By
Emmy
-
0

TikTok is officially bringing its popular e-commerce platform, TikTok Shop, to Japan by June 2025, marking a significant move in its global expansion strategy. 

As regulatory pressures mount in the United States, this expansion signals a shift in TikTok’s focus toward markets in Asia and Europe, where social commerce continues to gain momentum.

But this isn’t just another international rollout. For creators, brands, and everyday shoppers, TikTok’s entry into Japan’s retail space could reshape how products are discovered, marketed, and sold online, and the rest of the world should take notice.

Why Japan and Why Now?

This isn’t a random play. Japan presents a unique combination of digital maturity and consumer sophistication. With a $1.5 trillion retail market, some of the highest smartphone usage globally, and a tech-forward population, Japan is a natural fit for the kind of video-led, interactive shopping experience TikTok offers.

At the same time, TikTok is under pressure in the U.S., with a law requiring parent company ByteDance to divest its American operations by January 2025 or face a ban. That makes Asia and Europe even more critical for the platform’s growth.

TikTok’s strategy in Japan will involve onboarding local businesses and independent sellers. From skincare and cosmetics to food and pet products, sellers can access tools to go live, showcase their products in real time, and interact directly with potential customers.

How TikTok Shop Works and Why It’s So Effective

TikTok Shop blends entertainment and shopping in a way few platforms have managed. It allows users to discover and purchase products without ever leaving the app. 

Sellers can run live shopping sessions, respond to comments and questions in real time, and close sales all within one scrollable stream.

This “live commerce” model has already seen massive success across Southeast Asia, where TikTok Shop reportedly surpassed $4.4 billion in gross merchandise value (GMV) in 2022. 

What makes it so powerful is its ability to merge discovery with action. A product can go viral and sell out within a few hours of being featured in a creator’s video.

In Japan, TikTok plans to use its robust algorithm to serve hyper-personalized product recommendations, especially in categories that already perform well with Japanese audiences, such as beauty, skincare, home goods, and pet accessories.

Meeting Japan’s Cultural Expectations and Legal Standards

Success in Japan won’t depend on technology, and it will depend on trust.

Japanese consumers are known for being detail-oriented, brand-loyal, and cautious when trying new platforms. That means TikTok needs to do more than just show up with flashy features it needs to show up with integrity.

To address this, the platform partners with local influencers and creators with strong community connections. Unlike an ad, the goal is to embed product recommendations into content that feels familiar and trustworthy.

Equally important is regulatory compliance. Japan enforces strict data privacy and consumer protection laws. TikTok must responsibly handle payments, refunds, returns, and customer data. One misstep, whether a mishandled return or a misleading product, could quickly damage brand perception.

TikTok’s Global E-Commerce Game Plan

TikTok’s move into Japan isn’t a one-off. It’s part of a larger plan to double its global e-commerce revenue by the end of 2025. The platform has already expanded TikTok Shop into France, Germany, and Japan, and Japan is a key market in solidifying its footprint across digitally advanced economies.

By rebranding itself from a short-form entertainment app to a discovery-first shopping destination, TikTok is positioning itself as a direct competitor to platforms like Amazon, Rakuten, and YouTube. And with Millennials and Gen Z increasingly favoring content-led shopping over traditional e-commerce.

If this launch succeeds in Japan, it could become the blueprint for entering other mature markets like South Korea, Canada, and Australia, each with a high concentration of mobile-first, content-driven consumers.

What This Means for Creators, Brands, and Shoppers

For brands, TikTok’s launch in Japan is a chance to meet consumers who are already scrolling, watching, and discovering. Companies that move early, localize their messaging, and embrace live content will likely benefit from lower competition and stronger early adoption.

This opens up exciting new income streams for creators. TikTok Shop supports affiliate commissions, sponsored collaborations, and even branded storefronts. Those who can creatively blend value-driven storytelling with subtle product promotion will thrive.

For shoppers, this shift means more than just convenience. It means discovering products through people you trust, seeing them used in real life, and buying them instantly, without leaving the app or feeling “sold to.”

TikTok Shop’s expansion into Japan reflects the direction of e-commerce. As online shopping becomes less about search bars and more about scrolls, TikTok is leading the charge in blending discovery, community, and commerce into one seamless, addictive experience.

Whether you’re a business, a creator, or a consumer, now’s the time to pay attention.

Facebook’s New War on Spam: How Authentic Creators Will Win Big in 2025

By
Bethwel
-
0

Facebook (under Meta) is getting serious about cleaning up spam, and this move could reshape your newsfeed and your entire content strategy.

But this isn’t your typical mild algorithm tweak. It’s a full-scale reset to restore the balance between genuine creators and the flood of low-value, spammy posts that have crowded the platform for far too long.

Over the past few years, the platform has seen a significant surge in content designed to bait clicks and likes rather than offer anything real. Think misleading captions, endless hashtag walls, and those cringeworthy posts that say, “Tag three friends who love pizza .”

These tactics not only bury meaningful content but also erode the trust users once had in Facebook.

Meta’s message this time is crystal clear: it’s time to clean house.

This isn’t about punishing creators but shifting the spotlight back onto meaningful content that inspires, informs, or entertains. Facebook wants your feed to be relevant again, not filled with cheap tricks.

What Facebook Now Considers Spammy

Facebook has laid it out: if your strategy relies on any of the following, it’s time to pivot:

Clickbait captions are designed to mislead or overhype

Mismatched captions that don’t fit the actual content (like a sunset photo paired with a crypto rant)

Irrelevant hashtag stuffing

Mass sharing across pages or bots to manipulate reach

Recycling content through low-quality, suspicious networks

Posts flagged under these behaviors will see a major drop in visibility. They will be limited to existing followers without an algorithmic boost, and monetization opportunities for such posts will be removed.

It might sound harsh, but it’s a wake-up call. If your captions and hashtags are being used more to manipulate than to tell a real story, it’s time to rethink. Facebook’s goal here isn’t just cleaning up the feed; it’s encouraging healthier digital habits across the board.

Fake Engagement and Impersonation Under Fire

Spammy posts aren’t the only thing on Facebook’s radar. Fake engagement, such as coordinated likes, suspicious comment threads, and impersonator pages pretending to be celebrities, is also being cracked down on.

Here’s what Facebook is rolling out:

Reduced visibility for comment threads that look orchestrated

More innovative tools to detect and hide fake or impersonator comments

Stricter penalties for accounts coordinating fake engagement

This is huge for creators and small brands who want to build an authentic following. With fake engagement pushed out, real voices finally have a chance to break through the noise.

Empowering Users and Page Owners

This isn’t just a top-down cleanup. Facebook is also giving more power to users and page owners.

Users will soon be able to mark comments as “unhelpful,” flagging spammy or misleading replies.

Page admins are getting upgraded moderation tools to control what appears under their posts and keep their communities clean.

This means a safer, more trustworthy environment for creators and brands to grow honest conversations, not just fending off spam bots.

The New Reality: Authenticity Wins

If you’re creating content on Facebook, here’s the bottom line: authenticity is everything now.

Original, intentional posts will be rewarded. Lazy reposts, clickbait captions, and spammy tactics will be quietly buried.

This isn’t about complicating things but pushing creators to evolve. Some might see an initial dip if they’ve relied heavily on spam tactics. But it’s also an opportunity to rebuild stronger: to tell better stories, spark honest conversations, and earn lasting loyalty.

Facebook’s renewed focus feels like a breath of fresh air in a social media world that’s gotten a little too fast, fake, and noisy. This shift signals more than just a policy update; it’s a cultural reset for connecting online.

Whether you’re an influencer, a small business, or just someone sharing with friends, it’s a great moment to pause and ask: Are you posting just to post, or are you showing up purposefully?

If you focus on that, the algorithm and your audience will follow your lead.

Authenticity Over Aesthetics: How Social Media Is Redefining Influence in 2025

By
Bethwel
-
0

In 2025, social media is shifting dramatically. Gone are the days when perfectly filtered photos and aspirational lifestyles were the gold standard. Today, there’s a growing demand for something more real: authenticity.

With ongoing economic uncertainty and social fatigue around unrealistic content, audiences crave creators who show up as themselves, flaws, mess, and everyday moments. 

Highlight reels are being replaced with honest storytelling, and people are tuning in to creators who share the wins, lessons, stumbles, and behind-the-scenes.

Why the Shift?

Gen Z and millennials, who prioritise trust and relatability, drive this change. According to Sprout Social, 86% of consumers say authenticity matters when deciding what brands or influencers to follow. 

And it’s not hard to see why realness becomes a source of comfort when life feels uncertain.

We’re also seeing the rise of “deinfluencers” creators who call out overhyped products and promote mindful consumption. Their honesty is refreshing in a space dominated by paid promotions and polished branding.

If any platform has accelerated this shift, it’s TikTok. With its algorithm designed to reward creativity and relatability over follower count, everyday users are going viral for simply being themselves. 

Whether it’s a spontaneous storytime, an unfiltered morning routine, or a vulnerable moment captured on camera, TikTok proves that real resonates.

Their 2025 trend report emphasises the rise of niche communities and content that feels “in the moment.” 

Brands are increasingly partnering with micro-influencers, who may have smaller followings but bring deeper engagement and trusted voices.

The Pressure to Stay Real

Of course, being authentic online isn’t always easy. Constantly sharing your life, even in the name of transparency, can lead to burnout. Many creators are now setting healthier boundaries, choosing intentional storytelling over oversharing. It’s not about exposing everything, but being honest with what you choose to share.

For brands, the takeaway is simple: real sells. Audiences are done with overly curated marketing. 

They want stories that reflect their lives, told by people they trust. That’s why partnerships with authentic creators are becoming far more impactful than traditional ad campaigns.

Once overlooked, micro- and nano-influencers are now in high demand. Their deep, niche communities offer brands a chance to connect in personal and organic ways.

Social media in 2025 isn’t about perfection; it’s about being human. And that shift offers an incredible opportunity. 

Creators no longer need to chase perfection. Brands no longer need to chase noise. The future belongs to those who can genuinely connect, relate, and inspire.

Because in a world full of filters, authenticity stands out

Meta’s Edits App Launches Globally: A New Challenger to CapCut in the Creator Economy

By
Bethwel
-
0

On April 22, 2025, Meta officially rolled out Edits, a new video creation and editing app designed to go head-to-head with TikTok’s highly popular CapCut. The global launch marks Meta’s most aggressive move in its ongoing effort to own a larger slice of the creator economy. 

With short-form video consumption at an all-time high and creators demanding more robust, flexible, and platform-agnostic tools, Meta’s Edits feels like more than just another app—it’s a strategic pivot to future-proof its social platforms and win back creative mindshare.

What makes this more interesting is that it arrives right as U.S. lawmakers renew scrutiny of Chinese-owned TikTok and CapCut and creators start searching for less politically vulnerable tools. Edits don’t just fill a gap; they capitalize on timing.

What Is Edits, Exactly?

Edits is a free mobile app available on iOS and Android designed to simplify video creation for everyday users and power users alike. 

It combines intuitive design with advanced editing features, such as frame-accurate timelines, clip-level trimming, automatic enhancement, green screen support, and even AI tools that animate static images.

But it’s not just about flashy effects. What sets Edits apart is its no-watermark export, a creator-friendly move that TikTok’s CapCut charges users to unlock. 

With Edits, creators can make polished videos and post them to Instagram, Facebook, YouTube Shorts, TikTok, or anywhere else without looking like they’re tied to a single brand.

Meta is trying to speak the creator’s language: simple, fast, open.

🛠️ Features That Put Creators in Control

Beyond its editing prowess, Edits offers a suite of tools that help creators manage the entire video creation process:

“Projects” lets users organize multiple video drafts and edits in one place.

“Ideas” acts like a creative journal, a home for concepts and future content.

“Inspirations” showcases trending audio and themes to keep creators on trend.

“Performance insights” include data on how long people watch, when they drop off, and what drives engagement.

That last bit is crucial. Meta is leaning into a trend where creators aren’t just artists, they’re data-driven businesses. By baking in analytics, Edits become a tool for growth, not just content.

What’s Coming Next?

Meta isn’t done. The company has promised several major updates in the coming months:

Keyframe support for fine-tuned animations and transitions.

AI-driven aesthetic controls, so creators can change the “feel” of a video with one tap.

Collaborative editing which lets teams or brands work on the same video remotely.

An expanded asset library with voice effects, fonts, animations, and royalty-free music.

In short: Meta wants this app to be the Adobe Premiere of mobile creators—but easier, smarter, and free.

Why This Move Makes Strategic Sense

Meta’s timing couldn’t be better. CapCut and TikTok are still riding high, but political pressures, particularly in the U.S., have created uncertainty for creators and advertisers alike. 

Meanwhile, Instagram Reels and Facebook Watch are still trying to catch up in a TikTok-dominated world. Giving creators a reason to start and stay inside the Meta ecosystem makes perfect sense.

Also, unlike CapCut, which subtly nudges users toward TikTok, Edits is platform-agnostic. It’s for creators who post everywhere and don’t want to feel locked in. That alone could win Meta some much-needed goodwill.

Edits is more than a CapCut rival. It’s Meta’s way of saying: We hear you, creators. It’s about giving users tools that feel empowering, flexible, and respectful of their craft. The no-watermark policy alone signals respect for the creator’s brand, which has been missing in many “free” tools.

Will it dethrone CapCut? That remains to be seen. But with its clean interface, creator-first design, and strong pipeline of updates, Edits is a serious contender and a much-needed breath of fresh air in a space dominated by lock-in and limitations.

TikTok Tests ‘Footnotes’: A Community-Powered Push for Transparency in the Age of AI and Misinformation

By
Emmy
-
0

As misinformation swirls around online platforms, TikTok is proactively rebuilding trust and fostering transparency. 

Enter Footnotes, a new feature currently being tested in the U.S. that lets contributors add context to videos, much like X’s Community Notes or Meta’s contextual labels. 

But TikTok’s approach uniquely balances crowd-sourced input and professional fact-checking.

With generative AI on the rise and political events around the corner, including the upcoming U.S. elections, TikTok’s move signals a broader industry shift toward community-driven content validation. The question is: will it work?

What Is TikTok’s Footnotes Feature?

Footnotes are TikTok’s version of a real-time content context layer, a way to append clarifications, fact-based commentary, or additional insight beneath a video. Think of it as saying, “Hey, here’s some background you should know.”

Unlike standard comments or creator captions, Footnotes are intended to live within a dedicated section that’s visible and neutral. The goal? Help viewers make informed judgments without disrupting the creative or entertainment experience.

It’s not just a feature, it’s a philosophy. In a digital world where a viral video can sway opinion faster than any editorial piece, TikTok seems to say: Let’s give our audience the tools to slow down and think.

How Does Footnotes Work?

To become contributors, users must meet specific criteria: They must be 18+, have an account older than six months, and maintain a clean community guidelines record. This ensures that contributors are somewhat experienced and have a history of responsible platform use.

Once qualified, contributors can suggest footnotes for videos they believe need more context, whether correcting misleading health advice, explaining a political claim, or even providing cultural background on a meme.

But what sets TikTok apart is the “bridging-based ranking system”. This system doesn’t just rely on popularity; it looks for agreement between contributors with differing viewpoints. 

In theory, this reduces echo chambers and promotes balanced, nuanced footnotes that reflect multiple perspectives.

Only those notes deemed “helpful” by the system go live. Viewers can then upvote or downvote them, creating a dynamic, evolving layer of communal insight.

How Does It Compare to Meta & X?

Meta and X have recently stopped using third-party professional fact-checkers and are shifting toward community moderation. 

TikTok, however, is opting for a hybrid approach. It continues to work with 20 independent fact-checking organizations accredited by the International Fact-Checking Network (IFCN), including AFP and PolitiFact.

Footnotes won’t replace these efforts but will complement them, filling in the real-time gaps with crowdsourced relevance. 

This layered strategy gives TikTok a stronger footing: while professional fact-checking can be slow, community notes are fast and situational. Together, they cover both speed and accuracy.

Our take? This dual-track approach might be TikTok’s most significant competitive edge in a misinformation-prone environment.

Why TikTok Is Doing This And Why Now

Timing is everything. The U.S. elections are coming, the EU’s Digital Services Act is tightening accountability, and regulatory pressure on TikTok (especially in the U.S.) is intensifying. 

Add that to increasing scrutiny over AI-generated content, and it’s clear why TikTok is bolstering its credibility mechanisms.

But beyond compliance, there’s strategy here, too. By empowering users to self-moderate content, TikTok deepens community engagement while offloading some moderation burden from its internal teams. It’s cost-effective, scalable, and democratic, a win-win if executed thoughtfully.

Still, success hinges on one key factor: trust. Will users view footnotes as neutral and informative, or as a new form of censorship? That’s the tightrope TikTok has to walk.

TikTok’s Footnotes could become a turning point in platform accountability. It reflects an awareness of TikTok’s influence as an entertainment hub and an information gateway.

By offering tools for shared truth-building, TikTok is betting that the future of content isn’t just about what gets posted but also about how it’s framed.

Whether Footnotes becomes a permanent part of the TikTok experience will depend on adoption, accuracy, and most importantly, how well TikTok manages misuse. But in an age where 15-second clips shape global discourse, even a slight contextual nudge can significantly impact.

123...7Page 1 of 7

EVEN MORE NEWS

POPULAR CATEGORY

©