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Shein and Temu to Raise Prices: What New U.S. Tariffs Mean for Budget Shoppers and E-Commerce Giants

By
Bethwel
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0

If you’re a fan of grabbing trendy finds for cheap on Shein or Temu, your online cart will feel a little heavier, not in items, but in cost. Starting April 25, 2025, both e-commerce giants will hike their prices for U.S. shoppers. 

This isn’t just a business decision; it’s a direct response to major changes in U.S. trade policy, specifically the rollback of the “de minimis” rule and the introduction of new tariffs targeting Chinese imports. 

The goal? Level the playing field for American businesses, but this comes at a cost to the millions of shoppers who’ve grown accustomed to ultra-affordable goods.

What Is the ‘De Minimis’ Rule and Why Was It So Important?

The “de minimis” provision allowed imports valued under $800 to enter the U.S. without customs duties or taxes for years. 

Companies like Shein and Temu could ship individual packages directly to American consumers from Chinese warehouses, often avoiding the taxes and regulatory scrutiny that apply to domestic and traditional importers.

In 2024 alone, over 1.4 billion packages entered the U.S. under this exemption. Shein and Temu, which thrive on volume and low overhead, reportedly made up over 30% of these. 

Critics argue the rule gave overseas sellers a significant edge over the U.S.-based businesses, especially small ones that had to charge sales tax, handle import duties, and comply with stricter regulations.

The rule was foundational to Shein and Temu’s pricing strategy. Without it, they face the same fees that others do, and they’re not absorbing the cost.

What Changed and Why Is It Happening Now?

In early 2025, former President Trump signed an executive order eliminating the de minimis exemption for Chinese imports. As of May 2, any shipment from China, regardless of value, is now subject to complete import duties, which can go as high as 145% on specific categories.

The reasoning behind the move is twofold:

Protect American Jobs and Companies: U.S. retailers and manufacturers can compete more fairly by making it more expensive to import cheap goods from China.

Address National Security and Quality Concerns: Many policymakers have voiced concerns over counterfeit items, unsafe products, and a lack of accountability from platforms selling directly from overseas suppliers.

Whether this will revive American manufacturing is still up for debate, but what’s certain is that the extra cost is being passed on to consumers fast.

How Are Shein and Temu Responding?

With their business model under pressure, Shein and Temu are shifting gears. They’ve announced price increases for the U.S. market effective April 25, just before the new tariffs kick in. While they haven’t disclosed how much more customers can expect to pay, the timing suggests they’re bracing for a financial hit.

In addition to price hikes, both platforms are cutting back on advertising. Between March 31 and April 13, Temu cut its U.S. daily ad spend by 31% and Shein by 19%. That’s significant, these brands typically flood platforms like Facebook, Instagram, and Google with paid promotions to attract buyers.

There’s also speculation that both companies are exploring more U.S.-based warehousing and fulfillment solutions to reduce exposure to future policy changes. But that transition isn’t cheap or simple.

What Does This Mean for You, the Shopper?

For the everyday shopper, this policy change hits the wallet. If you’re someone who regularly shops from Shein or Temu, expect the following:

Higher prices on most items.

Longer delivery times, especially if platforms adjust logistics.

Fewer steep discounts or loss-leader deals.

However, it’s not all bad news. This shift could push more consumers toward local alternatives, resale markets, or more sustainable fashion options. And while the upfront costs might rise, product quality and accountability might also increase.

That said, for lower-income shoppers and college students who rely on platforms like Temu for essentials and budget finds, this creates a new barrier. Whether domestic options can step in to fill that gap remains to be seen.

Why This Could Change the E-Commerce Game

Beyond Shein and Temu, this is a wake-up call for the entire e-commerce industry. The de minimis rollback changes how global sellers approach U.S. markets. And for American consumers who have grown used to convenience, speed, and dirt-cheap pricing it may mean adjusting expectations.

It could also be an opportunity. Domestic retailers may finally see an even playing field, after years of watching consumers flock to ultra-low-cost overseas sellers. Brands investing in local supply chains, ethical production, and fast fulfillment might now find themselves better positioned.

This is about how we shop, what we value, and who we trust to deliver. Shein and Temu have risen by capitalizing on efficiency and affordability but in the new U.S. trade landscape, agility and transparency might be just as important.

Consumers now have a choice: pay a bit more for the convenience of overseas fast fashion or explore more responsible (and often longer-lasting) alternatives. As we hit this e-commerce crossroads, one thing’s for sure the era of unchecked, untaxed international mega-retail is coming to an end.

LinkedIn in 2025: What’s Driving Engagement, Reach, and Real Results

By
Emmy
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0

LinkedIn’s role in the digital space has evolved dramatically over the past few years. No longer just a platform for job hunting or corporate announcements, it has grown into a powerful tool for content distribution, professional branding, and community building. 

The 2025 LinkedIn Benchmarks report by Socialinsider offers a detailed look at how the platform is performing now, what formats drive the most engagement, and how content creators, from individuals to brands, can make smarter decisions. Here’s what the numbers tell us and what they mean in practice.

Engagement Is Rising, But Not All Content Is Equal

Engagement on LinkedIn is up by an impressive 30% year-over-year, a figure that reflects both growing user activity and evolving content strategies. 

However, some formats perform better than others. Multi-image posts are currently the top performer with a 6.6% average engagement rate (measured by impressions), followed closely by native documents or carousels at 6.1%. 

These formats are visual, easy to digest, and designed to keep users’ swiping behaviors that likely signal value to LinkedIn’s algorithm. Their popularity speaks to a broader trend across social platforms: content that tells a story or breaks down an idea visually tends to hold attention longer and prompt more interaction.

Video engagement is also rising, with a jump to 5.6% from the previous 4%. This is a reminder that polished production isn’t always necessary; creators who deliver quick, authentic, and informative videos under 90 seconds are seeing great results. 

Meanwhile, image posts and polls also saw respectable performance (4.85% and 4.4%, respectively), proving that even simple formats can be practical when paired with good copy and relevant context. 

Text-only posts remain the lowest-performing content type at 4%, though this has improved, likely due to better storytelling and stronger opinion-led content.

A Shift Toward Intentional Content Formats

These results point to a simple truth: success on LinkedIn in 2025 is no longer about posting frequently or chasing likes; it’s about using the right formats in the right way. 

Multi-image posts and carousels are perfect for breaking down complex ideas, showcasing work processes, or highlighting event recaps. They allow for storytelling and education in a swipe-friendly format, which is well-suited for the platform’s professional audience.

Video content is also becoming essential, but not in the same way as on TikTok or Instagram. The best-performing videos on LinkedIn are short, direct, and value-packed, often featuring professionals speaking directly to the camera or demonstrating insights relevant to their industry. 

Captions are crucial here, given how often users scroll without sound. When used well, polls can start genuine conversations, especially when tied to current events or meaningful questions within a niche. 

Generative polls or text posts that lack personality or purpose no longer work. The takeaway here is simple: format matters, and how you use it matters even more.

What Posting Behavior Tells Us About Brand Strategy

The benchmark report also explored brand behavior on LinkedIn and how that behavior is changing. Static image posts still make up 32% of branded content, while 30% of posts include links. However, despite their volume, link-heavy posts tend to underperform. 

This is a challenge for marketers still trying to drive traffic off-platform. LinkedIn prefers content that keeps users engaged within the ecosystem. It’s also worth noting that link posts often get buried by the algorithm unless paired with exceptional context or visuals.

In contrast, brand video usage is up 8%, poll usage is a massive 55%, and even text posts increased by 18%. This shift reflects a growing awareness that engaging content drives more visibility than purely promotional updates. 

For brands, the best-performing pages do more than promote; they educate, entertain, and facilitate conversations. 

Interestingly, companies with 100,000+ followers can now expect their videos to average around 2,000 views, showing that the potential for reach on LinkedIn is growing, especially when formats are used thoughtfully.

More Quality, Less Quantity

What’s particularly refreshing in the data is that frequency seems to matter less than it used to. The highest-performing pages aren’t necessarily posting every day. Instead, they’re showing up consistently with formats optimized for engagement. 

Even posting two to three times a week can be more effective than daily posts with generic content if it’s in the right format and speaks to your audience’s interests. 

The move away from “volume over value” is long overdue, and it’s encouraging to see it reflected in platform performance.

So what’s the practical advice? Double down on content that encourages interaction: slideshows that teach, videos that explain, and polls that spark debate. 

Avoid dropping links without context or relying too heavily on static text. Mix up your content to keep your audience engaged, and always analyze what resonates so you can keep improving.

LinkedIn in 2025 is no longer just a professional networking site; it’s a legitimate content hub. And unlike more entertainment-driven platforms, it rewards depth, thoughtfulness, and relevance over trend-hopping. 

But to get the most from it, you can’t treat it like any other social channel. You must respect its nuance, speak to your audience’s professional identity, and make content that delivers real value.

If you’re still approaching LinkedIn like it’s just for job updates or company announcements, you’re leaving a lot of potential on the table. The benchmarks are clear: what you post and how you post it are more important than ever.

Shopify Says No to New Hires Unless AI Can’t Do the Job

By
Emmy
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0

In a bold move that’s stirring conversations across the tech industry, Shopify CEO Tobi Lütke recently announced a transformative hiring policy: no new positions will be approved unless managers can demonstrate that artificial intelligence (AI) cannot perform the tasks required. 

This directive signifies Shopify’s commitment to integrating AI into its operations and reflects a broader shift in how companies approach workforce management in the age of automation.

Lütke’s memo, which he shared publicly after it was leaked, emphasizes that AI proficiency is now a fundamental expectation for all Shopify employees. 

He stated, “Before asking for more headcount and resources, teams must demonstrate why they cannot get what they want done using AI.” This approach positions AI as a tool and a core component of the company’s workflow and culture.

Shopify has been actively incorporating AI into its services, offering tools like Shopify Magic for product descriptions and Sidekick, an AI-powered assistant for merchants. 

By mandating AI integration, Shopify aims to enhance productivity and maintain a competitive edge in the rapidly evolving e-commerce landscape.

Innovation Meets Concern

The policy has elicited a range of responses. Advocates praise Shopify for its forward-thinking stance, viewing it as a necessary step in embracing technological advancements. 

They argue that integrating AI can increase efficiency and innovation, allowing employees to focus on more strategic tasks.

However, critics express concern over the potential implications for job security and workforce morale. Some worry that such policies may disproportionately affect entry-level positions, making it harder for new graduates to enter the workforce. 

Others question the ethical considerations of replacing human roles with AI, emphasizing the need for a balanced approach that considers both technological benefits and human impact.

Navigating the Future of Work

Shopify’s policy reflects a broader trend in the tech industry, where companies increasingly leverage AI to streamline operations. This shift necessitates reevaluating workforce strategies, emphasizing the importance of upskilling and adaptability. Employees are now expected to collaborate with AI, using it to augment their capabilities rather than viewing it as a threat.

This presents an opportunity for businesses to redefine roles and invest in training programs that equip employees with the skills needed to thrive in an AI-enhanced environment. 

It also calls for thoughtful leadership that balances innovation with empathy, ensuring that technological progress does not come at the expense of employee well-being.

Shopify’s AI-first hiring policy marks a significant moment in the evolution of workplace dynamics. By prioritizing AI integration, the company sets a precedent that may influence how other organizations approach hiring and workforce development. 

As AI continues to reshape industries, the emphasis will likely shift towards roles that require uniquely human skills—creativity, emotional intelligence, and complex problem-solving.

This transition underscores the importance of adaptability and continuous learning in the modern workforce. 

Companies and employees alike must navigate this new landscape, focusing on collaboration between humans and machines, ensuring that technological advancements enhance, rather than replace, human potential.

Is Beauty Losing Its Glow on Instagram? Why Engagement Is Falling—and Who’s Still Winning

By
Emmy
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0

It wasn’t long ago that beauty ruled Instagram. Glossy flatlays, transformation reels, and influencer routines drove billions in exposure. 

But Q1 of 2025 is telling a different story that’s hard to ignore. According to new data, earned media value (EMV) for the beauty industry on Instagram has dropped 28% compared to the same time last year, falling from $1.18 billion to $847.6 million. 

There’s been a noticeable slide across all significant categories: haircare, skincare, makeup, and fragrance. While some brands are still finding ways to shine, many are rethinking what beauty content actually works in a post-peak Instagram era.

Beauty’s Instagram Slowdown in Full View

Let’s start with the stats. Haircare saw the steepest fall, down 48% year-over-year. Skincare wasn’t far behind, dropping 36%. 

Makeup declined 19%, and fragrance, often a slower-moving category, fell 12%. For an industry that once thrived on viral GRWMs and makeup hauls, this decline isn’t just seasonal it’s a sign of shifting user habits.

So, what’s driving the downturn? Part of it is the natural lull after Q4, which traditionally sees a surge in holiday campaigns and gifting content. But this Q1 wasn’t just slow. It was missing a spark. 

There were no viral skincare moments, major launches taking over feeds, and few “must-watch” influencer routines. With less scroll-stopping content and cautious post-holiday budgets, engagement naturally followed suit.

What’s Working

That said, it’s not all doom and gloom. Some brands are still thriving, and their secrets are fresh perspectives and niche plays. 

Fragrance brands like Jo Malone London leaned into male celebrity partnerships, bringing in stars like South Korean actor Kim Hyun, whose campaign not only broadened their demographic but also created cultural moments that felt authentic and shareable.

In skincare, companies like Kiehl’s saw traction by collaborating with male influencers producing educational and humorous content breaking away from the overly curated aesthetic that’s begun to feel stale. 

Meanwhile, haircare brands gained momentum through professional stylists who posted tutorial-style videos and transformation reels. 

These weren’t highly-polished ads; they were grounded in skill and real-world results, which resonated with audiences hungry for authenticity.

This speaks to a larger trend: audiences are craving content that feels real, useful, and emotionally resonant. The influencer space is maturing, and brands clinging to old-school glam and surface-level content are finding themselves increasingly left behind.

Why Nano and Micro-Influencers Are the Real MVPs

Another key takeaway? Scale doesn’t always equal impact anymore. Nano and micro-influencers creators with smaller but highly engaged followings are seeing stronger performance than mega-influencers. 

With followers ranging from a few thousand to around 100,000, these creators are often seen as more relatable, trustworthy, and responsive. And because their content tends to be less produced and more conversational, their audiences lean in rather than scroll past.

This shift is especially meaningful in a time when platform algorithms favor meaningful interaction over mass reach. 

Brands working with nano creators are finding that not only do their engagement rates improve, but the cost of partnership is often significantly lower making it a smart move in a time of tighter budgets and growing uncertainty.

Strategic Longevity

Beyond content styles and influencer types, this decline in EMV may also reflect broader shifts in how the beauty industry approaches marketing. 

In an increasingly fragmented landscape where platforms are evolving, regulatory changes loom (hello TikTok bans and trade tensions), and consumer trust is harder to earn brands are realizing that social buzz isn’t enough. 

Long-term, performance-based partnerships are beginning to replace the quick-hit, one-off campaign model.

And with Instagram losing some of its cultural clout, especially among Gen Z, brands are diversifying where they show up. 

TikTok, Pinterest, and YouTube Shorts are all gaining traction for beauty discovery. Meanwhile, creators themselves are building direct relationships with audiences via newsletters, subscriptions, and even their own e-commerce storefronts.

Instagram’s drop in beauty engagement may feel like an end but it might just be the beginning of something more sustainable and grounded.

Let’s be clear: beauty isn’t disappearing from Instagram. But the game has changed. Glossy perfection is no longer enough. 

Audiences want depth, personality, utility, and connection. And they’re engaging most with the creators and brands that deliver that whether through storytelling, transparency, or simply by showing up as real humans.

So what should brands and influencers take from all this? Lean into creativity over polish. Invest in the creators who actually talk to their audience. Get comfortable experimenting with format and platform. Because the future of beauty isn’t less beautiful it’s just less filtered.

Tariff Tremors: How U.S. Sanctions Are Shaking Up Chinese Sellers on Amazon

By
Emmy
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0

In early April 2025, the U.S. government shocked international markets by announcing a dramatic increase in tariffs on Chinese imports from an average of 25% to a crushing 125%. 

While the goal is to protect American manufacturing jobs and rebalance trade deficits, the ripple effect has been particularly brutal in the e-commerce world. 

Chinese sellers, who account for a substantial chunk of third-party activity on platforms like Amazon, are now grappling with a near-impossible equation: maintain competitive pricing or absorb unsustainable losses.

E-commerce has long thrived on the backbone of globalization, where goods could move efficiently across borders and sellers could scale operations from a single laptop. 

But this policy marks a significant shift. We’re now seeing politics intrude upon platforms once considered borderless. In many ways, this move redefines what it means to be a “global seller” in 2025.

Shenzhen’s E-Commerce Ecosystem

Shenzhen is the beating heart of China’s e-commerce engine. A city built on innovation, it is home to more than 100,000 Amazon sellers who generate upwards of $35 billion annually. 

Many sellers specialize in low-to-mid-priced consumer goods, such as home décor, toys, tech accessories, and fitness gear, that thrive in the value-driven Amazon marketplace.

These aren’t just faceless corporations; they’re often family-run operations or small businesses that carved out digital success stories. 

Therefore, the tariff hike isn’t hitting abstract conglomerates; it’s hitting real people. For many, the math no longer works. Their margins were already slim, relying on high volume and tight logistics. A 125% tariff doesn’t just dent profits; it obliterates business models.

Wang Xin, head of the Shenzhen Cross-Border E-Commerce Association, called it an “unprecedented blow.” This isn’t hyperbole. The new cost structures disrupt years of fine-tuned operations, creating a cliff where once there was a clear path.

Rising Costs, Shrinking Margins

To fully grasp the impact, let’s break down a common scenario: a toy that costs $3 to manufacture in China. After shipping, marketing, and Amazon’s seller fees, the final price might have been $12, allowing a slim profit. 

Now, with the new tariffs, that same toy effectively costs the seller around $7–$8 before logistics, forcing a retail price jump to $18 or more, a 50%+ increase that consumers are unlikely to tolerate.

Sellers like Dave Fong, who offers camping gear on Amazon, say they’ve already raised prices by 30%. He’s also pulled back on advertising spend and minimized U.S. inventory to hedge risks. “If I raise prices too much, I lose customers. If I don’t, I lose money,” he said.

What’s especially damaging is the loss of pricing power. Amazon’s algorithm favors affordability and fast shipping. When prices rise, sellers drop in rankings, visibility plummets, and sales spiral down. For many, it’s a slow-motion crash they can’t avoid.

Exit Strategies

With the U.S. market suddenly hostile, sellers are looking elsewhere. Some are shifting focus to Europe, Canada, and Latin America, hoping these regions offer more stability and fewer political landmines. 

But selling into a new market isn’t as simple as flipping a switch it involves regulatory hurdles, language barriers, currency fluctuations, and re-establishing trust with a new customer base.

Another popular strategy is relocating manufacturing to Vietnam, India, or Mexico. This “China+1” approach had already gained traction due to pandemic-era disruptions and geopolitical risks, but the tariff shock has turned it into a survival tactic. 

Still, moving supply chains takes time, money, and expertise, luxuries many small sellers lack.

There’s also a psychological toll. Many Chinese entrepreneurs feel betrayed by a system they helped build. 

Platforms like Amazon encouraged them to scale, invest, and grow in the U.S. Now, those platforms offer little protection from the fallout. It’s an existential moment for thousands of businesses.

Reactions in the U.S. and China

In the U.S., the move is politically popular with some voters, particularly those in industrial regions hit by offshoring. 

Proponents argue that the tariffs will force companies to restore jobs, rebuild domestic production, and reduce dependency on China. 

But there’s a flip side: consumers will face higher prices, especially in electronics, toys, and home goods areas dominated by Chinese imports.

For China, this escalation is more than economic; it’s symbolic. Beijing views these sanctions as a direct challenge to its global standing and a test of its financial resilience.

Already, retaliatory tariffs and tighter export controls are being discussed. The Chinese government is encouraging its tech and manufacturing sectors to accelerate domestic consumption and reduce reliance on the U.S. market.

But these national strategies offer little comfort for small businesses caught in the crossfire. They must either adapt, migrate, or perish.

What This Means for Global E-commerce

This tariff escalation may become a defining moment for the future of cross-border e-commerce. Amazon, eBay, and other platforms have long benefited from the seamless flow of goods from Chinese factories to Western consumers. 

If that supply chain is disrupted, platforms must rethink everything from seller incentives to warehousing strategy and pricing algorithms.

We could also see the rise of alternative platforms. If U.S. trade barriers remain high, Chinese sellers may gravitate toward domestic giants like Alibaba’s AliExpress or Temu, which have already begun courting global consumers directly. 

This could lead to a bifurcated e-commerce ecosystem where Western and Eastern platforms grow increasingly isolated.

There’s also a chance that automation and AI will be used to offset rising costs, enabling U.S. sellers to compete with foreign counterparts, but that transition won’t happen overnight.

Ultimately, these developments suggest that the era of unregulated, platform-fueled globalization may wane, replaced by a world of fragmented digital trade zones shaped more by politics than innovation.

What we’re witnessing is a crossroads, not just for Chinese Amazon sellers but for global commerce itself. The question is no longer whether we can connect globally it’s whether we will continue to.

If economic nationalism becomes the new normal, e-commerce may never look the same again. And while that may benefit some in the short term, long-term innovation thrives on openness, not walls.

Unlocking Instagram’s Algorithm: What You Need to Know to Get Seen in 2025

By
Bethwel
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0

If you’ve been wondering why your Instagram posts aren’t reaching as many people as they used to, or maybe you’re just starting out and trying to crack the code, you’re not alone. 

Luckily, Instagram’s head, Adam Mosseri, just dropped some fresh and surprisingly practical insight on what actually works right now. 

In a recent conversation with social media coach Brock Johnson, Mosseri laid out the top three things creators should focus on to increase their reach in 2025.

Here’s Why You Shouldn’t Ignore The Main Feed

While everyone’s been obsessed with Reels and Stories (and for good reason), Mosseri reminded us that the main feed is still where the magic happens. 

This is the first place people land when they find your profile, and it’s where the algorithm makes most of its decisions about what to show others. 

Unlike Stories that disappear after 24 hours or Reels that spike quickly and fade, feed posts have staying power. They linger, they resurface, and they’re more likely to get recommended if they perform well. 

Think of it like your digital storefront. If someone visits your page and sees a messy, rushed post, they’re likely to bounce. 

But if your grid is thoughtfully curated, with meaningful captions or carousels that tell a story, you’re already ahead of the game. So yes, Reels might be flashy, but if you want lasting reach, don’t sleep on your feed.

Shares in the DMs Are the New Superpower

One of the most interesting things Mosseri said, which really changes the game, is that content shared through DMs is one of the strongest signals to the algorithm. 

If someone sees your post and sends it to a friend privately, Instagram considers it highly valuable and is likelier to push it out to others. 

Why? That kind of sharing suggests the content resonated deeply it was funny, relatable, informative, or emotionally moving. That’s what Instagram wants more of. 

So, the big takeaway here is this: start creating content that people want to share with their inner circle. 

Maybe it’s a relatable meme, a bold opinion, a hot take, or even a beautifully designed tip carousel that solves a real problem. 

You can also gently encourage this behavior  “Send this to someone who needs it” is a simple nudge that can go a long way. Likes are nice, but shares are what the algorithm truly loves right now.

Instagram is Becoming Searchable Like Google, But Make It Visual

You may not have expected that Instagram is heavily pursuing SEO (Search Engine Optimization). That’s right. They are trying to improve search within the app and want your content to be discoverable via Google. 

Mosseri admitted their in-app search isn’t great, but they’re actively working on it. This means your captions, comments, and even profile info will play a bigger role in finding your content. 

So, if you’re still writing one-word captions or using only emojis, it’s time to level up. Consider the keywords someone might search for and start building your posts around those. 

Instead of “Sunday vibes,” try something like “Cozy Sunday morning routine with coffee and journaling;” it’s more searchable, descriptive, and engaging. Treat your captions like mini blog posts, and you’ll start showing up in more searches both inside and outside the app.

Engagement Runs Deeper

Now, let’s discuss what actually matters to the algorithm regarding engagement. Mosseri divided it into watch time, likes, and shares. 

Watch time is huge, especially for videos and Reels, because it tells Instagram that people are sticking around. 

If someone watches your Reel all the way through (or, even better, on loop), it sends the algorithm a big green flag. 

Likes still matter, but they’re not the only thing to chase. As we mentioned earlier, shares, especially private ones, are the most valuable. 

So,, if you’re looking at your metrics and only celebrating likes, you might miss the bigger picture. Take a closer look at how long people are engaging with your content and whether it inspires sharing or saving. That’s where the real growth is hiding.

Hashtags Are Overrated

For years, we’ve been told that hashtags are the key to discovery. But according to Mosseri, that’s not true anymore. 

Hashtags are no longer a major driver of reach. They help with categorization to some degree, but Instagram now relies more on context clues from your content, the words you use, how people engage with it, and who’s interacting. 

So instead of wasting energy cramming 30 hashtags under every post, focus on writing clear, keyword-rich captions and sparking real conversations in your comments. 

That’s not to say you should ditch hashtags entirely; using a few niche ones that align with your content is still a good idea. But don’t expect #explorepage to work miracles anymore. The algorithm has gotten smarter.

Early Adopters of New Tools Always Win

If there’s one consistent pattern with Instagram (and most social platforms), it’s this: they reward creators who use new features early. Mosseri hinted at some cool things in the works, like a video editing app called “Edits,” which is meant to rival tools like CapCut. 

They also improve remix tools, boost collab posts, and deepen integration with Threads. Every time Instagram drops something new, there’s a window where using it gives you a visibility edge. 

So don’t wait for everyone else to start using a new feature; be one of the first. Even if it’s initially clunky or imperfect, the algorithm favors early adopters. Think of it as Instagram saying, “Thanks for trying this out we’ll show your content to a few more people.”

At the end of the day, Mosseri’s advice is to make meaningful content that people want to share and spend time with. 

That’s it. No gimmicks. No growth hacks. No chasing fleeting trends. Instagram is trying to elevate the kind of content that sparks genuine interaction, whether that’s someone saving your post for later, sharing it with a friend, or watching your video on repeat. And if you create with that kind of intention, the algorithm will meet you halfway.

So put more care into your captions, focus on value-driven posts, don’t underestimate the main feed, and never forget that behind every view is a real person who either scrolls past or says, “Ooh, I need to send this to someone.” Make them choose the second one.

Amazon’s “Buy for Me” AI Agent Is Here: The Future of Shopping Just Got More Personal

By
Emmy
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0

Imagine scrolling through Amazon looking for a pair of running shoes, only to find they’re out of stock. Instead of giving up or going to Google, Amazon now offers to buy it for you—from the brand’s own website. Welcome to the world of “Buy for Me,” Amazon’s latest leap in AI-powered convenience.

Launched in April 2025, this new feature reflects Amazon’s ambitions to go beyond its marketplace and keep you shopping within its app, even if the product isn’t available on Amazon.

“Buy for Me” is an AI-driven shopping assistant embedded directly into the Amazon Shopping app. When a product isn’t available on Amazon but is available on a brand’s direct site, you’ll now see an option labeled “Shop brand sites directly.”

Clicking this opens a familiar Amazon-like product detail page. Tap “Buy for Me,” and the AI takes over: It goes to the external site, fills out your info, and places the order using your encrypted Amazon payment and shipping details. You never leave the app, and the AI does all the heavy lifting.

💬 “It’s like having a personal shopper who knows all your preferences, can navigate brand websites faster than you, and never forgets your shipping address.”

You’ll still get order confirmations and tracking through Amazon, but customer service or returns are handled by the original brand’s website. This hybrid approach blurs the line between marketplace and concierge.

The Brains Behind the Agent

This isn’t just a basic bot. It’s powered by Nova, Amazon’s internal AI platform, and Claude, the large language model developed by Anthropic (a key Amazon AI partner). 

Together, they create an “agentic AI” system capable of performing multi-step tasks independently, like navigating external checkout pages, applying coupon codes, or selecting product variations.

Think of it as an AI with initiative. It doesn’t just answer queries it acts on them intelligently and securely.

🔐 “User data is encrypted, and privacy is baked in,” Amazon says, crucial in an age where people are increasingly protective of their digital footprint.

The tech also learns from user preferences, meaning future purchases can become even more seamless—though this also invites questions about how much autonomy we want to give our AI tools.

Why This Move Is a Big Deal for Amazon

At a glance, it might seem like Amazon is helping you shop elsewhere. But look closer—it’s actually a brilliant retention strategy.

Amazon knows that customers often leave the app and shop directly with competitors like Shein, Temu, or brand sites when an item is out of stock. “Buy for Me” keeps the user inside the Amazon experience, even if the final transaction happens elsewhere.

From a business standpoint, this move could also help Amazon build stronger B2B relationships. If brands see that Amazon drives additional traffic to their direct sites, it may help soothe long-standing tensions between the marketplace giant and independent retailers.

The AI Assistant Era

We’re entering an age where shopping could feel less like browsing and more like delegating. With Walmart also rolling out AI-powered tools and Google integrating AI into its Search Shopping features, the race is on to build the best virtual personal shopper.

“Buy for Me” is part of a larger trend toward agentic AI—tools that can act, not just recommend. These systems remove friction, anticipate needs, and make commerce more proactive.

That’s exciting and maybe a little unsettling. The challenge will be balancing convenience with control: consumers want to feel at ease and know what their AI is doing on their behalf.

The feedback in beta testing with a small group of U.S. users is mostly positive. Testers love the simplicity and the ability to stay within Amazon’s ecosystem even when the item isn’t sold.

However, the handoff between Amazon and the brand for post-sale service is a sticking point. If something goes wrong, wrong size, missed shipment, or return request, users are on their own with the external brand. Some testers found this confusing and less cohesive than the typical Amazon experience.

Expect Amazon to refine this experience before a wider rollout—perhaps even integrating limited support tools for third-party orders over time.

“Buy for Me” is more than a novelty. It’s a signal that AI is reshaping the buyer-seller relationship. No longer just a platform, Amazon is becoming a shopping orchestrator blending convenience, AI smarts, and reach.

For consumers, it promises fewer tabs, fewer logins, and fewer decisions. For brands, it’s both an opportunity (new exposure) and a challenge (less control over the customer journey).

🧠 In the long run, expect AI agents like this to go from “nice-to-have” to “table stakes.” And Amazon? It’s clearly positioning itself to lead that future.

TikTok Gets a Reprieve: What the 75-Day Extension Means for the App’s Future in the U.S.

By
Emmy
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0

TikTok has once again skirted a potential U.S. ban, but the clock is still ticking. On April 4, 2025, President Donald Trump granted a second 75-day extension for ByteDance to divest TikTok’s U.S. operations, pushing the new deadline to June 18. 

While this may buy time for a deal, it raises new questions about legality, politics, and what all this means for the millions who use the app daily.

The story began earnestly with the Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA), signed into law in 2024. 

The Act essentially gives the U.S. government the power to force foreign-owned apps to cut ties with their parent companies or leave the American market altogether.

The concern centers around national security and data privacy. TikTok, owned by Chinese tech giant ByteDance, has been accused of potentially giving the Chinese government access to sensitive user data. Whether or not those fears are valid, they’ve been enough to keep lawmakers on edge.

Many experts argue that TikTok’s threat is more about what it could do than what it has done. That is a tricky line, especially when you’re talking about a platform that’s a daily part of life for millions of Americans, from teenagers to small business owners.

Deadline Extended to June 18

President Trump’s latest executive order extends the deadline for TikTok’s divestment by another 75 days, marking the second time the platform has been given a stay of execution. 

The administration claims this extension is meant to “give negotiations a fair shot,” but the timing is interesting, as the U.S. is ramping up tariffs on Chinese imports.

There’s no denying the political undertone. TikTok has become more than an app. It’s now a bargaining chip in the larger chessboard of U.S.-China relations. 

The Chinese government, reportedly irked by Washington’s latest tariff moves, seems less inclined to approve any potential sale of TikTok’s U.S. operations.

In that light, this extension isn’t just a gesture of goodwill. It’s a move in a larger geopolitical game. Some observers say the delay may be more about leveraging TikTok for trade concessions than protecting user data.

Who Might Buy TikTok?

Several American companies have shown interest in acquiring TikTok’s U.S. assets—Amazon, Oracle, and AppLovin have all been floated as potential suitors. But so far, nothing solid has emerged.

The deal isn’t just about dollars; it’s also about approval from U.S. regulators and the Chinese government. ByteDance itself seems reluctant to let go of such a valuable property.

From a business perspective, it’s understandable. TikTok is one of the fastest-growing social platforms globally, with a lucrative algorithm and a fiercely loyal user base. For ByteDance, selling it off, especially under political pressure, might feel like cutting off a limb.

And from the U.S. side? There’s growing skepticism that any buyer could truly “sanitize” TikTok without fundamentally changing what makes it appealing. The real issue may not be who owns TikTok but whether any U.S.-approved version could maintain the same cultural impact.

Legal Loopholes and Questions

Here’s where things get even more complicated: PAFACA only allows one 75-day extension, and this latest move marks the second. Legal scholars are divided: Some believe the president has overstepped, while others say the executive branch can justify it under national security powers.

If this ends up in court (and it might), it could set a precedent for how far the U.S. government can go in policing foreign tech. While the law was written with adversaries in mind, it’s still rooted in democratic principles. When power is stretched, even for a good cause, it’s worth asking where the limits are.

Uncertainty Rules

For now, TikTok continues to operate as usual in the U.S. That’s a relief for the millions who rely on it for entertainment, social connection, or even income. But the uncertainty is taking a toll.

Many creators and businesses are diversifying, growing their presence on YouTube Shorts, Instagram Reels, and even newer platforms like Lemon8. It’s a smart move; after all, no one wants to be caught off guard by a sudden shutdown.

But there’s also frustration. It’s hard to build long-term strategies on a platform whose future is so volatile. For influencers, brand managers, and small business owners, the constant “will they, won’t they” makes it hard to plan campaigns, budget ad spend, or scale content production.

At the end of the day, this isn’t just about TikTok. It’s about drawing the lines between security, freedom, and innovation in a connected world. 

TikTok has become a proxy for more profound issues: how countries protect citizens’ data, how much control governments should have over digital platforms, and how tech is reshaping global diplomacy.

For some, banning TikTok is an act of digital self-defense. For others, it’s an alarming sign of creeping techno-nationalism threatening the open internet. The truth likely lies somewhere in the messy middle.

Unless another curveball comes our way (and let’s be honest, it probably will), the following key date is June 18, 2025. By then, ByteDance must either sell off TikTok’s U.S. operations or prepare for a complete ban.

What’s clear is this: the future of TikTok in the U.S. is no longer just a tech issue. It’s a political, cultural, and economic story. And like all good stories, this one is far from over.

Why Are Americans Boycotting Target? The Controversy Over DEI and LGBTQ+ Policies

By
Bethwel
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0

Recently, Target, a popular American retail giant, has found itself at the center of a heated debate and consumer boycotts. 

This controversy revolves around its decisions regarding Diversity, Equity, and Inclusion (DEI) initiatives and the handling of LGBTQ+ merchandise.

In January 2025, Target made headlines when it decided to cut back on several DEI programs, notably the Racial Equity Action and Change initiative. 

Additionally, the company chose to stop participating in external diversity surveys. Many interpreted these actions as Target bowing to conservative pressures, particularly following President Trump’s executive orders against DEI initiatives.

These decisions drew immediate criticism from progressive groups and consumers who felt betrayed by Target’s retreat from social commitments. 

For example, Twin Cities Pride, which organizes the annual Minneapolis Pride festival, ended its relationship with Target in protest, highlighting how deeply these decisions affected communities.

It’s understandable that businesses try to navigate tricky political climates, but Target’s actions might backfire in the long run. By stepping back from social responsibilities, companies risk losing customers’ trust who value genuine corporate responsibility and social impact.

The Investor Backlash

Target’s troubles didn’t stop at customer boycotts. In February 2025, the City of Riviera Beach Police Pension Fund filed a lawsuit against the company, claiming Target had misled investors about the risks involved with its DEI initiatives. The lawsuit argued that Target’s lack of transparency led directly to financial losses for investors.

This situation shows just how crucial transparency and honest communication are for businesses, especially when decisions significantly impact public perception and investor confidence.

Another flashpoint in this ongoing controversy dates back to Pride Month in 2023. At that time, Target faced intense backlash and even threats from conservative groups over its LGBTQ+ products. In response, Target removed or moved certain items, prompting accusations from LGBTQ+ advocates that the company wasn’t genuinely supportive of the community.

Companies often attempt to strike a balance between inclusivity and avoiding controversy. However, Target’s perceived indecisiveness upset both sides—those who wanted unwavering support for LGBTQ+ rights and those who opposed them.

Target’s boycott is part of a broader trend where consumers increasingly align their shopping habits with personal beliefs. Recent surveys show that nearly 40% of Americans base their purchasing decisions on a company’s political and social stances. Remarkably, almost a quarter of consumers have dropped their favorite brands entirely due to these issues.

This shift highlights how important it has become for businesses to stay attuned to the values of their customer base and navigate socio-political issues with sensitivity and authenticity.

The Target controversy offers valuable insights for businesses nationwide. Companies must carefully balance their immediate responses to political pressures with the long-term impacts on their reputation and customer relationships.

Ultimately, consumers today expect clear and honest communication about a company’s values. Businesses that can authentically convey and consistently uphold their principles will likely fare better in an increasingly polarized market. 

Amazon Just Made a Big Move for Small Sellers in India – Here’s What’s Changing

By
Bethwel
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0

If you’re a small business owner selling on Amazon India or thinking about becoming one, you should know about some good news. 

Starting April 7, Amazon is rolling out a significant update to its seller fees, which is clearly aimed at making life easier (and more profitable) for small and independent sellers. 

These changes might not sound flashy at first glance, but they could seriously impact your bottom line. 

No More Referral Fees on Products Below ₹300

Amazon is removing referral fees on over 12 million products priced under ₹300. That’s across 135+ categories, from groceries and kitchen tools to jewelry, shoes, beauty, and even toys.

If you’ve been selling low-cost items, you already know the struggle. You price an item at ₹299, and Amazon takes a chunk off the top, sometimes up to 15% before you see a rupee. 

With those referral fees gone, you finally get to keep more of your earnings. This is a huge deal for small shops and side hustlers who depend on volume sales of affordable items.

It also means you might now be able to price your items more competitively or offer discounts without taking a hit. That’s a win not just for sellers but for buyers as well.

Shipping Just Got a Little Lighter on the Wallet

Amazon is also reducing national shipping charges for sellers who use its Easy Ship or Seller Flex services. What used to cost ₹77 will now cost ₹65. A ₹12 drop might not seem like much, but over time and hundreds of orders, it really adds up.

If you’ve hesitated to ship nationwide because of the high costs, this might be your sign to expand. 

This change is especially helpful for sellers in smaller towns or rural areas, where shipping has often been too expensive to make sense. It’s also good news for customers in those regions with limited options.

Weight Handling Fees Also Going Down

Another seller pain point that Amazon is addressing: is weight handling fees. If your product weighs under 1 kilogram, you’ll now pay up to ₹17 less per item. 

Lightweight doesn’t always mean low cost when it comes to shipping, so this minor update can help sellers move items like skincare, notebooks, accessories, or clothing.

This fee cut could make previously unviable items profitable for some sellers again. If you’ve been looking to test new SKUs or categories, this might be a great time to experiment with light, fast-moving products, which are also now cheaper to ship.

Overall, the seller community seems cautiously optimistic. Many are thrilled about the fee cuts, especially those feeling squeezed by rising fulfillment and platform costs. 

But there are a few murmurs of concern too. Some sellers in Amazon’s forums have pointed out that while referral and shipping fees are decreasing, other fees—like closing fees for self-shipped orders—might increase.

It’s not yet clear how big that trade-off will be, so the best advice for now is to pay attention. Read the detailed breakdown when it drops and run the numbers for your shop. You might find that the fee savings outweigh the potential increases especially if most of your catalog is under ₹300.

Amazon Is Playing the Long Game in India

So what’s behind all these changes? In one word: strategy. Amazon knows that India is a booming market for online shopping, and it’s trying to make itself the platform of choice for both sellers and shoppers. 

Other platforms—like Flipkart and Meesho—have made serious inroads into the low-cost segment. This update shows Amazon is ready to compete on price, not just logistics.

More importantly, it’s a clear signal that Amazon is paying attention to the realities Indian sellers face. 

By lowering the cost of doing business, they’re making it easier for entrepreneurs to succeed—whether you’re a mom running a side hustle from home or a small manufacturer trying to scale up.

If you’re already a seller, this is the time to review your product listings, rethink your pricing, and look for opportunities to expand. And if you’ve been thinking about getting started—this could be the gentle nudge you needed. Lower fees mean lower risk, and that’s always welcome when you’re just starting out.

Also, if you’re a creator or influencer promoting low-cost items through Amazon storefronts or affiliate links—this update is good news for you too. Better pricing and seller margins could translate into better deals and more commissions.

All in all, these changes feel like Amazon is saying: We want to help small sellers thrive. And if you ask us, that’s the kind of shift the e-commerce space really needs right now.

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