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This U.S. grocer just launched a shoppable magazine

The Fresh Market last week launched a new way for shoppers to explore and buy groceries via a digital magazine. Based in North Carolina, The Fresh Market is a top player with more than 150 stores across 22 states.

‘The Magazine’

Late last week, the firm introduced ‘The Magazine’. This will be a digital-only, promotional magazine that will allow consumers to discover products, recipes, and meal inspirations. The magazine was previously available in print but now features a fully elevated and interactive shoppable experience.

Each page in ‘The Magazine’ features a ‘shop now’ tab that readers can click to visit the firm’s online site and order items for pickup or delivery. Interestingly, the magazine also embeds shoppable videos that deliver engaging content to readers while also providing a quick way to complete purchases.

Our new digital-only shoppable magazine marks our largest and most immersive magazine experience ever, allowing our guests to make both every day and special occasions memorable through a wide variety of recipes, meal solutions, and fresh deals,” said Kevin Miller, chief marketing officer for The Fresh Market. “The magazine will also continue to feature special savings on high-quality products at a great value from our vendor partners that our guests love.”

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