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TikTok Unveils New Creator Rewards Program

TikTok, the global hub for creativity and entertainment, has officially launched its much-anticipated Creator Rewards Program. This marks a significant milestone in its commitment to supporting and monetising the creative endeavours of its vast community. 

This initiative is set to redefine content monetization on the platform, offering creators more opportunities to earn and showcase their unique talents. Here’s everything you need to know about this exciting update.

Embracing Longer Content

Recognizing the growing interest in longer-form storytelling, TikTok has observed that its community now spends half its time watching videos longer than one minute on the platform. 

This shift prompted the introduction of the Creativity Program Beta, aimed at encouraging creators to produce longer content by offering higher earnings and more opportunities. 

Following a period of valuable feedback, TikTok is thrilled to announce the transition of the Creativity Program from beta to the official Creator Rewards Program.

Optimized Rewards Formula

The Creator Rewards Program is designed to incentivize high-quality, original content that exceeds one minute in length. The program’s optimized rewards formula focuses on four core metrics: originality, play duration, search value, and audience engagement. 

This approach ensures that creators are rewarded for unique, engaging, and valuable content for the TikTok community and searchers alike.

Originality: Content that showcases the creator’s unique perspective or creative thought process.

Play Duration: Rewards are based on watch time and finish rate, prioritizing clear and engaging content.

Audience Engagement: Likes, comments, and shares are all considered in enhancing the content’s value.

Search Value: Content aligned with popular search terms gains additional value.

Additionally, the formula automatically rewards creators for their account’s ad value, determined by their community’s ad watch time.

Eligibility and Dashboard Enhancements

To participate in the Creator Rewards Program, creators must be at least 18 years old, have a minimum of 10,000 followers, and have garnered at least 100,000 views in the last 30 days. Their account must also be in good standing where the program is available.

The program’s dashboard has been upgraded to offer more detailed analytics and data, allowing creators to examine their content performance, estimated rewards, and eligibility more deeply. This enhanced tool gives creators the insights needed to refine their content strategy effectively.

Supporting Creators’ Growth

TikTok is also introducing the Creator Academy, an education hub available in seven languages (with more to come), providing resources, courses, articles, videos, and insights to support creators at all levels. 

This initiative and the improved Monetization module within the in-app Creator tools offer a centralized hub for all monetization-related operations, detailed revenue analysis, and personalized recommendations.

All content eligible for the Creator Rewards Program must adhere to TikTok’s Community Guidelines and Terms of Service, ensuring the platform remains a safe and positive space for all users.

This update emphasizes TikTok’s dedication to fostering a supportive environment where creators can thrive and monetize their creativity. As the platform continues to evolve, it remains committed to enhancing the TikTok experience for creators and the community.

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