WhatsApp has announced a new feature allowing small businesses to create Facebook and Instagram ads that click to WhatsApp directly from the WhatsApp Business app.
This development is part of WhatsApp’s ongoing efforts to provide small businesses with more efficient ways to connect with customers.
Ads that Click to WhatsApp
Starting soon, small businesses worldwide that operate entirely on WhatsApp will be able to create, purchase, and publish a Facebook or Instagram ad directly within the WhatsApp Business app.
This means that a Facebook account is no longer necessary; all businesses need to get started is an email address and a form of payment.
When people click on an ad, it opens a chat on WhatsApp, enabling them to ask questions, browse products, and make a purchase.
These ads are one of the most effective ways to drive potential customers to message businesses on WhatsApp, opening new opportunities for WhatsApp-only small businesses that need a simpler way to get started with advertising.
Connecting with Customers More Efficiently
Once small businesses find new customers, they must have tools to connect with them quickly and easily at scale.
WhatsApp will soon begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings, or even updates on a holiday sale – in a faster and more efficient way.
“Starting soon we’ll begin testing a new feature within the WhatsApp Business app where small businesses will have the option to send personalized messages to their customers – like appointment reminders, birthday greetings or even updates on a holiday sale – in a faster and more efficient way,” WhatsApp explains.
This new feature will allow businesses to send personal messages with the customer’s name and customizable call-to-action buttons to specific customer lists, schedule the day and time the messages are sent, and then see what’s working.
This advanced, optional message type will be offered for a fee in the WhatsApp Business app.
“Small businesses are the heartbeat of local communities and we’re excited to hear how these new tools help them deepen customer relationships and grow their operations,” says WhatsApp.