YouTube is done marking time on live shopping. From holding its second annual shoppable Beauty Festival to hosting the first-ever Shopping on Shorts challenge, the company seems poised to play a leading role in the live burgeoning sector.
9-Day Shopping Event Revealed
YouTube is getting ready for the biggest shopping season of the year with a new multi-format shopping event that will run for nine days. Dubbed ‘From YouTube to You’, the upcoming shopping blitz will feature a blend of shoppable shorts, interactive live shopping events, and video gift guides.
Event runs from November 10 to November 19, 2022
The event will take place on Nov. 10 to 19, 2022. It will include five nights of live streams with customers being able to shop in between by going to YouTube.com/Shopping. More than 30 creators and popular brands will get to feature their recommendations, deals, and exclusive offers.
Top YouTube Stars Involved
Among the creators participating in the event is MrBeast, the #1 highest-paid YouTube Star in the world with over 110 million subscribers. Others include notable names with millions of subscribers and massive influence in specific niches.
Viewers to Access Premium Content
Throughout the 9-day stint, fans will enjoy the opportunity to participate in Shorts Challenges with popular brands, access to over 20 new holiday gift guides, while also watching top YouTubers reveal their favorite gadget reviews and holiday looks.
More Creators to get Access to Shoppable Links
The holiday shopping event comes barely weeks after news that YouTube was paving the way to give more creators access to live commerce tools. Through the Partners Program, the video streaming giant aims to give users the capability to tag their content (shorts, videos, and live steams) with shoppable links. These features will be launched by this year’s end but will only be available to creators from the US, UK, Brazil, and India who have more than 20,000 subscribers.
Livestream Shopping Partnership with Shopify
The latest live shopping developments at YouTube follow an announcement mid this year that the company would partner with Shopify to bring live shopping to millions of users. The goal behind this collaboration is to enable viewers to buy products without having to leave the platform. In an emerging area where Meta has called it quits, YouTube seems to be making all the right moves.