If you’ve ever felt like your YouTube Shorts video was doing everything right—high views, strong engagement—but still wasn’t converting into clicks or sales, you’re not alone.
That’s exactly why YouTube is rolling out product stickers inside Shorts. This new feature already shows big results, with a 40% increase in product clicks during a May 2025 U.S. experiment.
And it’s not just about shopping—YouTube is also expanding community features and live gifting to help creators monetize and connect more effectively.
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Here’s everything you need to know about the latest YouTube Shorts video update.
🛍️ Product Stickers in YouTube Shorts Videos
YouTube has officially upgraded how shopping looks inside a Shorts video:
- Before: Tagged products appeared as a small banner in the corner.
- Now, Viewers will see a product sticker image right on the screen.
When viewers tap the sticker:
- They’re sent directly to the product’s retailer page.
- Tapping a down arrow reveals the full list if multiple products are tagged.
Important Details:
- The sticker shows the first product in your tagged list.
- You can reorder tags to choose which product appears.
- Editing sticker size and placement requires the YouTube main app.
Creators uploading via desktop or Studio Mobile must switch to the main app to adjust these elements.
In tests, Shorts with stickers saw over 40% more product clicks than those using the old shopping button. This change is global, except South Korea (for now).
What This Means for Shorts Creators
- More Clicks: Stickers are visual and engaging—no more subtle banners.
- Optimized Shopping Flow: Viewers can purchase in fewer taps.
- New Design Opportunities: Creators can use sticker placement to highlight key products in context.
This is a major upgrade if you’re already tagging products in your YouTube Shorts videos.
Related Feature Updates That Impact Shorts
1. Communities Are Expanding
YouTube is making Communities available to all creators with post access. This lets you:
- Host ongoing conversations outside of video comments.
- Allow subscribers to post and interact.
- Moderate using existing tools (block lists, review settings, etc.).
2. New Live Gifts in the U.S.
Four new animated gifts, Victory Spin, Hurray, Sealplash, and Rockstar, can be sent during streams. Creators are encouraged to thank gift senders to drive more support.
Final Tips for Shorts Creators
- Pick Your Best Product First: Only the first tag generates the sticker.
- Edit for Impact: Use the YouTube main app to adjust sticker size/placement.
- Create Welcome Posts: If activating Communities, start with a pinned post to set expectations.
Conclusion
If you’re a creator looking to make the most of short-form content, these updates offer real tactical value:
- Use product stickers to make the shopping experience feel native and effortless. Prioritize visually appealing products and position them with intent.
- Leverage Communities to keep your audience engaged between video uploads. They can be a space for polls, behind-the-scenes posts, or subscriber-led discussions.
- Test new gifts in livestreams to increase viewer interaction and show appreciation in real time.
By adopting these tools early and learning what works best for your niche, you can build stronger revenue streams and a more connected audience within the YouTube Shorts video experience.
