For years, unboxing videos have been the crown jewel of creator content. They’re engaging, easy to produce, and give audiences a raw first impression of a product.
But in 2025, the digital landscape is shifting. The creator economy is projected to exceed $500 billion by 2027, and with over 200 million creators worldwide, audiences are no longer satisfied with just one type of content.
Platforms like TikTok, YouTube, and Instagram are prioritizing variety, storytelling, and authenticity over repetitive formats.
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In fact, data shows that 91% of businesses use video as a marketing tool, and consumer engagement is highest with videos that educate, entertain, or tell a story, not just showcase a product.
Creators who focus solely on unboxings risk blending into the noise. Those who experiment with different formats, however, are seeing longer watch times, stronger community engagement, and better brand opportunities.
“Unboxings are exciting, but they’re just the spark. What really builds trust and long-term growth is showing the why and the how behind a product, the tutorials, the live demos, the honest comparisons, even the everyday stories that make it real. At Logie, we see our role as helping creators turn those sparks into systems. When you can mix creativity with consistency, you grow faster and without burning out.” Adam Bourque, COO, Logie
This article explores the different types of videos creators can alternate with unboxings, how they perform across platforms, and why diversifying your video strategy in 2025 could be the key to staying relevant and profitable.
1. Tutorials and “How-To” Videos
Performance: Tutorials consistently rank among the top 3 most-watched video categories on YouTube. TikTok has also reported that users are 1.6x more likely to watch educational content compared to pure entertainment.
Benefits: Builds authority, provides long-tail value, and encourages repeat views since audiences return when they need guidance.
Benefits: Builds deeper creator-fan connections, humanizes brands, and is relatively easy to produce.
Best Platforms: Instagram Reels/Stories, TikTok.
Show how you prepare for an unboxing shoot, the bloopers, or even what your workspace looks like.
4. Educational and Thought Leadership Content
Performance: LinkedIn reports educational video posts get 3x more engagement than text-only updates. TikTok’s “Edutok” hashtag has #edutok videos with billions of views.
Benefits: Attracts an audience beyond casual shoppers, positions creators as experts, and builds credibility with brands.
Best Platforms: YouTube (longer thought pieces), TikTok (snappy education bites), LinkedIn (professional insights).
Share industry insights, explain trends, or break down product categories.
5. Entertainment and Storytelling
Performance: TikTok’s algorithm is fueled by storytelling. A HubSpot study showed that story-driven videos see 55% higher retention rates than standard product content.
Best Platforms: TikTok, Instagram, YouTube Shorts.
Instead of just showing the product, tell a mini story: “This product saved my Monday morning chaos.”
6. User-Generated Content (UGC) & Community Features
Performance: Nielsen data shows that 92% of consumers trust UGC more than brand-created content.
Benefits: Boosts authenticity, encourages interaction, and spreads content creation workload.
Best Platforms: TikTok Duets/Stitches, Instagram Collabs, YouTube Community tab.
Ask your followers how they’d use the product, stitch their responses, or showcase their reviews.
7. Live Streaming and Q&A Sessions
Performance: YouTube reported that live streams increased by 250% in watch hours between 2020–2023, and the trend continues upward.
Benefits: Real-time interaction, higher engagement, and opportunities for live sales (especially on TikTok Shop).
Best Platforms: TikTok Live, YouTube Live, Instagram Live.
Host a live “Ask Me Anything” after an unboxing to address real-time questions and drive conversions.
8. Challenges, Trends, and Collaborations
Performance: TikTok’s trend-based culture means creators who engage with trends see 3x higher visibility. Collaborative videos also expand audience reach.
Benefits: Fast growth, discoverability, and cross-promotion with other creators.
Best Platforms: TikTok, Instagram Reels, YouTube Shorts.
Turn an unboxing into a trending challenge or team up with another creator to react to products together.
Conclusion
The era of relying solely on unboxing videos is coming to an end. While they remain valuable, today’s audiences want more: stories, insights, education, and authenticity.
Creators who embrace variety are finding stronger community loyalty, more brand partnerships, and higher earnings.
Imagine combining an unboxing with a live Q&A, followed by a tutorial, and capped off with a funny storytelling Reel that’s a content ecosystem audiences can’t resist.
In 2025, the real winners won’t be those who chase quick views but those who create sustainable, diverse, and authentic content that builds both trust and influence.
Logie streamlines influencer discovery, product distribution, and content performance to drive measurable sales for eCommerce brands. We also equip content creators with the smart tools, brand partnerships, and commission opportunities they need to turn content into income.
