Why Amazon Videos Are Dominating Idea Lists for Creator Earnings in 2025

Are your Amazon earnings stuck in a rut? If you’re still relying on static idea lists or photo posts, you may be falling behind. As Amazon’s ecosystem continues to grow and Creator Connections campaigns become more popular, one thing is clear: video content—especially horizontal videos is becoming more critical than ever. But why is this shift happening? What kind of results can you expect, and how can you change your content for maximum ROI? Let’s break down the insights from leading creators who’ve tested every type of content – so you can shortcut the trial-and-error and win bigger in Amazon’s 2025 landscape.

From Lists & Photos to Video: What the Data and Creators Are Saying

Amazon influencers have long debated which is more powerful: idea lists or videos. During our recent community roundtable, creators shared their experiences and data from their own dashboards. The results were overwhelming: videos, especially horizontal videos, are driving the highest commissions – not lists, not static posts.

“Photos and idea lists convert low. It’s always been the videos… They have consistently performed better—especially the horizontal Ones. While vertical videos may get more views, it’s the horizontal videos that lead to higher conversions.”

Community leaders openly admitted that while creative photo content and well-made lists can help people find your content, it’s actually video that turns that attention into action and sales.

Why Do Videos, Especially Horizontal, Convert So Well?

• Trust & Demonstrability: Seeing a real person use a product in a video increases trust and helps people understand how it works. This is much more effective than just reading a description or a list of features.
• Shopping Journey Integration: Amazon has invested in showing horizontal videos across more placements – product pages, search results, and deal sections – giving them consistent visibility right at those crucial moments where buyers are ready to convert.
• Viewer Intent: Horizontal videos resemble classic product demos, aligning with the mindset of buyers ready to make a purchase. Vertical videos, which often autoplay, can get a lot of views but usually have less focus on driving purchase intent.

The simple truth: video doesn’t just broadcast, it persuades.

“Video is currently driving significant engagement on Amazon, but the key isn’t just volume—it’s about measuring true ROI. Data from Logie’s creator network shows that videos often outperform photos in engagement and conversions, though results vary by category. Successful creators focus on tracking performance beyond just views and adjust their strategies accordingly. While video is influential, static content remains important for discovery and SEO. The future lies in a balanced, data-driven mix of content types tailored to different stages of the buyer journey.”

Creator Conversations: Hard Numbers & Honest Takeaways

Digging deeper, creators shared tangible results from their own analytics:

• 80–90% of commissionable sales from qualified product videos – sometimes with only a single horizontal video outperforming an entire list of static posts.
• There hasn’t been much success with lists, even those carefully curated for seasonal events like Prime Day or Black Friday.
• Photo and idea list views do not translate into baskets or higher commissions in most cases, highlighting a clear difference between content that entertains and content that actually helps drive sales.

One creator put it bluntly: the ROI from time spent on lists is minimal compared to the returns from a few well-shot product videos.

How to Shift Your Amazon Content Strategy for 2025

Feeling stuck in your idea list? Here’s how successful creators are shifting:

1. Double down on video production – especially horizontal videos designed for product pages and search. Focus on clarity, utility, and authentic demonstration.
2. Edit for intent: While vertical videos may help with initial discoverability, prioritize horizontal formats for more persuasive, purchase-oriented viewers.
3. Sync with deal cycles: Place videos ahead of major shopping events – Amazon tends to surface proven videos in high-traffic placements during deal periods.
4. Track your analytics. Let conversion and commission reports guide your content allocation.
5. Don’t abandon lists altogether – but use them as secondary support, not your lead sales engine.

The Bottom Line: Video Content Is Non-Negotiable for 2025 Commissions

If you want to keep pace in Amazon’s evolving social commerce space, a video-first approach is essential. The evidence from top creators is clear: while vertical videos can spark discovery, horizontal product videos are winning the day in actual sales and wallet share.

The key for 2025? Invest your content energy where Amazon is rewarding creators the most. Build video assets, analyze conversions, and keep adapting as the platform’s algorithm shifts. These community-tested tactics aren’t just more innovative – they’re essential for creators who want to claim a bigger piece of next year’s record-breaking commission pie.

Top Takeaways

• Videos, mainly horizontal, drive exponentially higher Amazon commissions than lists or photos.
• Vertical videos get views; horizontal videos get sales.
• Prioritise video to maximise your earnings in 2025.

Ready to rethink your strategy and boost your Amazon payouts? The video revolution is happening now – don’t get left behind.